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Personal Information

 Name – Umang Parmar


 Email ID – p42112@irma.ac.in
 Organization - IRMA
 Contact Number - 8866724907
Competitor Analysis
Types of competition Examples

Brand Level Waaghbakri and Lipton Tea

Industry Level Gujarat Tea Processors and Packers Ltd


and Hindustan Unilever Ltd.

Form Level Milk, Fruits and vegetable juice and Coffee

Generic Level Drinks


Banana Chips Processing
Procurement Pre-Processing Processing
[7:00-9:00 am] [9:00 am – 12 :00 pm] [12:00 -5:00 pm]

• Order to Agent • Cut the Bananas • Frying the chips


(Previous Day) from Looms • Mixing the Flavors
• Order Received • Peeling Off the Skin • Packing
• Unloading at (Manually)
Factory • Cutting for the
Chips (Semi
Automatic)
• Turning on the frier
Sales Data
Month No. of Customers [Mn] Total Sales [Bn] Average ticket Size
Jan’18 1.2 2.56 2133
Feb’18 1.4 3.5 2500
Mar’18 1.6 4.4 2750

Month No. of Retailers Brand Market Size


[Thousands] Brand X 45%
Jan’18 2.12 Brand Y 20%
Feb’18 1.56 Brand Z 14%
Mar’18 1.83 Brand A 11%
Brand B 10%

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