Greenovator

Innovation to Green

www.mmgreenovator.com
www.mmgreenovator.com
Green Way www.mmgreenovator.com
 Greenovator: Vision & Mission
MISSION
VISION
Providing innovative services for
For farmers to view and manage their
stakeholders in the Agri ecosystem for
farms as sustainable businesses
sustainable agribusinesses

Green Way www.mmgreenovator.com

 WHO WE ARE ...
● Greenovator is a social enterprise launched

on the 1st of May 2011 in Yangon, Myanmar.

● It was founded by two core members

graduated from the same alma mater at Yezin

Agricultural University.

● They share a passion and commitment in

promoting sustainable agricultural

production, the user of natural Resources and

environmental conservation.

● What we are doing right now - Implementing

Zaytangyi , Asein Yone Mat Tan

● Currently with 33 employees , 5 internships,

Green Way www.mmgreenovator.com 20 local agents

Green Way App is now used in over 92% of Myanmar’s total townships

Traders

Over 7,900
Farmer

Over 200,000
Agri-shop owners

Over 8,500

Agri-experts Livestock-experts

Over 20,000 Over 8,800

Green Way www.mmgreenovator.com

 Green Way Features
● Agri-Livestock Techniques ● Q&A

Detailed information on how to get the seed to
the dinner table shown in specific categories
and we provide farm to fork techniques for
Livestock.
● Weather Forecast
Weather forecasting changes with the location
and providing weather forecasting for 5 Days.
Answers to any questions are provided by
specialized technicians that will help farmers come
up with effective solutions to their problems.
● Asein Yone Mat Tan
This allows farmers to track and analyze their
income and expenses and also a reliable recording
tool to use for certification process.

● Zaytangyi
● Daily Crop Market Trend Prices
This enables farmers to connect with local
agri-input shops for buying agri-inputs online
This feature provides up to date crop market directly input shops.
price for the farmers depending on their
townships.

Green Way www.mmgreenovator.com

 Revenue models
Advertisements ZayTanGyi B2B listing Asein Yone Mat Tan Others in pipeline

Total ads space of ads Piloted in 2 townships in Started in 2020 May to list Targeted to launch in ● Daily crop market
Over 40 places on Myanmar in 4th quarter of all products from August 2020 using farming price (currently
websites and on 2019, Shwe Bo Tsp & agri-input companies as record features for selling data)
Homepage Feed type of Kyaukse Tsp branding contract farming ● Digital services
the Greenway application (content uploading,
collaboration with
organizations)

ARTICLE TYPES Expended to the whole
country during COVID
● Banner Type period
● Big Hit Type
● Sponsored Article
● Push Message
Expected over 400 shops
listed in 2020 with monthly
subscription fees and
transaction commission
Proved that users are
interested to check the
listed company
Expected to list over 20
companies in 2020 and
growing
Biz farm can manage
their farm with it from
their dashboard, monitor
activities, assign tasks,
send/received alerts,
analyze data
Expected to be sold to 5
companies in the first year
● Seller-buyer
linkage (connecting
farmers with traders
and customers)
● Loan request
(connect farmers
with microfinance
and spend money on
Marketplace)
● QR code
(traceability features
of the farm products
for the consumers)

Green Way www.mmgreenovator.com

 Why should promote in Greenway Application?

● Covers over 329 townships in Myanmar with

over 250,000 users.

● Trusted App to bring you business and loyalty

to your products

● Engages you directly with our active farmers

● Report - Trackable, measurable result

Green Way www.mmgreenovator.com

 Banner Type Ads

● popular form of online advertising.

● Image-based rather than text-based

● to promote a brand and/or to get visitors from the host website to go

to the advertiser's website or Facebook.

Green Way www.mmgreenovator.com

Sponsored Article Type Ads

● New Trend of Advertisements

● To Educate Customers( Farmers) with

Publication while promoting your ads.

● To get the Brand Value & Awareness

from audience

Green Way www.mmgreenovator.com

 Introduction to…

Green Way www.mmgreenovator.com

 Zaytangyi ( E Commerce - Online Agri Market Place)
● In the Market Place section of the Green
Way app, farmers can browse and buy
items they need for their farming like
seeds, fertilizers, pesticides and more - all
through the app with mobile payments.

● The app connects “input shops” that sell

their products with the farmers who need
the inputs, allowing for easy and
seamless online transactions and
comparison shopping.

● They don’t have to spend the time for

traveling to stores and looking for what
they need.

● This can saves time and money

How to buy in Zaytangyi ( Video Link )

-https://www.youtube.com/watch?v=_xOwxiJEEUM&t=57s&fbclid=IwAR0lij91CjlAw2pi0iqEoOlM9D4J-KuCRVWqdgKGY3tNh0YZK48
www.mmgreenovator.com
NqOyL4Qk Green Way
 B to B listings as on Zaytangyi ( for Companies)

● Inputs companies can promote

their products as B2B listing.

● Farmers and Local Outlets can

search companies products easily
in Company Page.

● They can also see the Company

Profile and Contacts.

● When farmer interested to the

products and then click to buy , it
will drop the shop lists where the
farmers can buy these products
according to their locations.

Green Way www.mmgreenovator.com

 Seller- Buyer Linkage on ZaytanGyi

● Seller-buyer linkage (connecting

farmers with traders and customers)

● It can help for Buyers- Traders to

decide to buy agri- products from
smallholders,they must be sure of both
the quality and quantity of the supply.

● It can also help for Sellers- Grower to

decide to grow vegetables for sale to
an exporting company, they need to be
sure of a reliable market, a fair price
and support services for their
production.

Green Way www.mmgreenovator.com

 Asein Yone
Mat Tan

Opening the World 2020

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 Asein Yone Mat Tan Vision

Transform traditional farming to modern farming with food

safety and improvements in productivity through digital
data-driven system.

Striving for Myanmar farming products to have traceability

and providing food safety.

Asein Yone Mat Tan Mission

Green Way www.mmgreenovator.com

Core Benefits / Deliverables

Can record every step Provides traceability Designed for Easy to know Reduces travel costs
of farming processes and enhances food Myanmar farmers the farmer’s and time to monitor
safety income and the farmer’s activities
expenses
statements

Green Way www.mmgreenovator.com

Thank you
for your
attention !

Green Way www.mmgreenovator.com

 For more detail information……...

Please Contact with Us

● Ms.Myint Myat Thu @ Kit

● Sale & Marketing Executive

● No.60,Yadanar Thukha Street, Laydaungkan Rd.

Thingangyun Tsp , Yangon.

● 09-43121627, 09-765408647

● mmthu@greenwaymyanmar.com

Green Way www.mmgreenovator.com