A

Start Up of
An EVENT MAMAGEMENT
FIRM
( IMBA First Year )
Roll no. Name of Members
21039 Hardik Bosmiya
21078 Mahim Gajera
21237 Nilharsh Patoliya
21257 Anamika Ranpura
21287 Aryan Shah
21296 Dhrumil Shah
21364 Chirag Solanki
21409 Ridham Vala
COMPANY NAME AND LOGO
 FEASIBILITY REPORT

 It is a simply the document that assesses the potential solutions of business problems or opportunities.
 It allows companies to determine or organize all the details.

1. Market feasibility
A study that identifies the success of a product in a particular market.
It helps to identify the potential markets, market competition, potential
development in the market, and market analysis to evaluate the
business idea.
2. Technical feasibility
IT assesses the details of how you intend to deliver a product or service to customers. It's the logistical or
tactical plan of how your business will produce, store, deliver, and track its products or services.

3. Human resources feasibility

It identifies the requirements at 2 phases – implementation and operation
Also helpful in decision making related to selection, training, development etc.
Name of partners Contribution in capital
Hardik Bosmiya 10,00,000
Mahim Gajera 10,00,000
Nilharsh Patoliya 10,00,000
Anamika Ranpura 10,00,000
Aryan Shah 10,00,000
Dhrumil Shah 10,00,000
Chirag Solanki 10,00,000
Ridham Vala 10,00,000
 THEN V/S NOW
THEN NOW

Registration  Physically mailed E-mailed

Location Physical Map  Google Map

Attendees Through Telephone call Through Social media 

Advertising Posters and Word-of-mouth Websites, Facebook, Social

media Etc.
 SERVICE LINE

Wedding

Birthday
Private
Anniversary

Baby Shower

Utsavam Events Press Conferences

Annual General Meeting

Product Launch Releases

Corporate
Executive, Staff and Employee
 ESTIMATING SALES IN YEAR (In Quantity)

Types of service Orders Per annum

Weddings 6

Birthday Parties 15
Anniversary 3
Baby shower 4
Press Conferences 2
Annual General Meeting 2
Product Launch Releases 1
Executive, Staff and Employee Press -
Releases
 REQUIREMENT OF EQUIPMENTS FOR DECORATIONS
Others
1. Lotus made from fabric 3. Microphone 5. DJ sound system Sanitary / Hygiene
•
Hand wash liquid
Dustbin
First aid box
Tissues
Recharge
Stationary
2.Truss Stage 4. LED lights 6. Fog machines

7. Centerpieces 8. Balloons
OTHER FIXED ASSETS
REQUIREMENT OF COMMUNICATION & UTILITIES

 Requirements of utilities and communication

• Electricity facility
• Water facility
• Health and hygiene facility
• Telecommunication
• Litter and waste management facility

 Communication strategies
• To Prefer Mostly Online web-site and application and social media.
• Communication between all parties involved in the event planning.
• During the event itself, the event manual and site/Application.
• Communication with the public at the event.
 STRATEGY TO START & EXPAND BUSINESS

 We will Expand our business mostly in Corporate sector.

Through advertisement. (Mostly Online)

We are planning to hire two employees who has a young, fresh and creative mind.

Advertisement of Websites By IT Employees

COMMUNICATION SRATEGIES

1) Communication between all parties involved in the event planning.

Good communication is crucial during the planning stage .As the event manager, should ensure
that all agencies are effectively communicating with each other.

2) During the event itself, the event manual and site/venue plan.
It is vital to hold valuable tools that aid good communication they contain up-to-date
information. If the nature and size of the event requires a multi-agency presence, it is likely each
organization will employ their own communication system and use their own equipment.

3) Communication with the public at the event.

There are many ways to communicate with the public at the event including information stands,
printed material, stewards, screen messages and PA announcements.
 JOB PROFILE
 Owner
 Manager
 Planner
 Recruiter
 Accountant
 Event Representative
 Technical Staff
 Call Handler [RECEPTIONIST]
 Social Media Handling
 Online Registration Handling
 Make-Up Artist , Choreographer
And Designer
 Vendors
 MARKETING - MIX OF EVENT MANAGEMENT

Here Are 7 Ps Of Marketing Mix

l PRODUCT

l PRICE

l PROCESS

l PROMOTION

l PEOPLE

l PLACE

l PHYSICAL EVIDENCE
 PRICE

 The price is amount of money that a client pays in

return of services provided to them .

 Paying price in return of service includes :

 Labour cost
 Material cost
 Overhead cost
 And in last adding profit margin
 This way we get final service price
 Process

Answer the enquiry

Quotation

Confirmation

Coordinataion with the Vendor

Event Organization
 PEOPLE
People refer to all human factors who play a part in service delivery including yourself. When you
provide excellent clients service, you create a positive experience on your clients. In turn the existing
clients may spread the talks about your services.
Utsavam event company includes the important people such as :
• Vendors who provide us the material
• Free lancers
• Partners of firms
• Peon
• Clients
• Sweeper
• Tea / coffee seller
 PHYSICAL EVIDENCE

SIGNATURE OF PARTNERS

DRESS CODE (COSTUME)

LOGO