CSR Activities – Hygiene and Sanitation

Participants:
1. Sreejani Mukherjee- 20BSP2495
2. Dwaipayan Sarker- 20BSP0734
3. Devishree Verma- 20BSP0646
4. Meghna Singhania- 20BSP1284
5. Neha Agarwal- 20BSP1410
6. Pragyan Parimita Swain –
20BSP1639
7. Priyanka Kothari – 20BSP1738
8. Subham Chaudhary- 20BSP2348
9. Rajan Kumar- 20BSP1798
 What is CSR?
• Management concept whereby companies integrate social and environmental concerns in
their business operations
• Main purpose: Give back to the society, take part in philanthropic causes and provide positive
social value
• Threshold limit for CSR activities:
• Net Worth of the company >= Rs 500 crores (or)
• Turnover of the company >= Rs 1000 crores (or)
• Net profit of the company >= Rs 5 crores
 Current Hygiene Scenario in India
 Nearly 50% of Indian population defecate into the environment
 A little over 50% population wash their hands after defecation
 Yearly 117,000 children pass away due to diarrhea
 Only 38% of the population wash their hands before eating
 Almost 90% of countryside household does not discard waste properly and leave them out in
the environment
 For adolescent females, it is necessary to provide the essential facilities, products and
education to allow for proper menstrual hygiene
 Initiatives by some Corporates
1) SATO Tap by Lixil
SATO, LIXIL Group Corporation’s social business that aims to solve water, sanitation, and hygiene
problems by providing affordable and easy-to-install sanitation systems to local communities around the
world, introduced a hand-washing solution called the SATO Tap

2) PWC India Foundations’ Safe Sanitation Infrastructure

PwC India Foundation (PwCIF), in collaboration with NGO Reaching Hand, handed over gender-
segregated toilets and handwash units to schools in Bengaluru helping students continue their schooling
with dignity and confidence
 Initiatives by some Corporates
3) HUL Wash Initiative
Lifebuoy – One of HULs biggest brands has taken a lead since 2010 and has reached out to over 72
million people in India through their CSR outreach initiatives

4) Handwash App for Galaxy Watch

A team of designers and developers from Samsung Research Institute-Bangalore (SRI-B) has developed
a unique ‘hand wash app for Galaxy Watch that prompts users to clean their hands, a key preventive
measure in the fight against COVID-19.
 Project Name: Health and Sanitation Program
Location: PAN India
CSR Budget for the project: 105.44 cr.
Total Budget in WASH: 105.44 cr.

• A total of 23,979 low-cost sanitary units have been constructed in the company's catchment
areas covering 22 districts in 14 States.
• 85 Reverse Osmosis plants have been installed providing safe drinking water to nearly 1 lakh
rural households in Andhra Pradesh.
• A network of 300 women Village Health Champions (VHCs)
• Health issue awareness through company e-choupal Rural Health initiative “ Swasthya
Choupal”.
Impact:-

• The Company was able to reach more than 9 lakh children from around 1,900
schools in 23.
• Under the ‘First Cry Program’, 60,000 mothers were made aware of hygienic
practices in 1,500 hospitals.
 Project Name: Swachh Adat, Swachh Bharat
Location: PAN India
The total expenditure of the Project (in Cr): 41.34
Total Prescribed CSR 2019-20 (in Cr.): 142.20

• With 21 non-governmental partners, Coalition initiatives reached this goal in

2021, installing over 500,000 handwashing stations and training more than
140,000 community health workers and teachers.
• And more than 75 million Unilever hygiene products were donated
and distributed in over 60 countries.

•  Improved the use and maintenance of 150,000 school toilet facilities across 14
states.

Impact:-

• 213,000 Schoolchildren reached through our schools program to

provide cleaner, safer toilets.
 Project Name: Swachh Vidyalaya Abhiyan
Location: PAN India
CSR Budget for the project: 45.44 cr.
Total Budget in WASH: 51.08 cr.

• ONGC through its Swacch Bharat Initiative, has been instrumental in building toilets in
schools across the country.

• The project was implemented through Sulabh International Social Service Organization
in all the states except for Meghalaya, where it was implemented through state
government.

• Also, ONGC has undertaken an initiative for making villages near ONGC operation area
Open Defecation Free (ODF) by constructing Individual Household Latrines (IHHL).

Impact:-

• 213,000 Schoolchildren reached through our schools program to

provide cleaner, safer toilets.
 Project Name: Contribution towards providing quality
water and sanitation activities
Location: Gujarat, Haryana, Karnataka
The total expenditure of the Project (in Cr): INR 34.57
Total Prescribed CSR 2019-20 (in Cr.): INR 168.20

• Maruti Suzuki contributed towards the holistic development of villages in the area of
water and sanitation by providing drinking water ATMs, household toilets, water supply
infrastructure, sewer lines, rain water harvesting system, and solid waste collection and
management system.
• 24 water ATMs in 23 villages to supply drinking water to
community members at an affordable price.

• Constructed 4,455 individual household toilets to help villages

achieve open-defecation-free status.
 Conclusion

• Corporate’s duty to give back to the society it is driven by.

• Proper hygiene and sanitation determines a society’s future.
• The individuals of the society needs to be convinced of the importance of the projects implemented.
• Proper sewage system, closed bathrooms and proper nutrition are the basic requirements of
hygienic society.
• With proper sanitation, statistics of bacterial and viral diseases have significantly decreased.
• CSR activities enhances public trust, employee engagement and consumer loyalty.
Improved Society Hygiene due to CSR
Improved Society Hygiene due to CSR
 Recommendations
• CSR Activities should not only install facilities for proper hygiene and sanitation but also conduct campaigns to
make people understand the necessity of the same.

• Construction of proper wells or tube wells in extreme rural parts of the country where people lack proper drinking
water.

• Facilitate health centers in places where people still think having medicine is a myth and luxury.

• Implement knowledge about hygienic menstrual cycles adaptation and provide necessary kits to the needful.

• Installation of maternal homes in rural places where women still give birth in shady isolated rooms.

• Provide proper garbage dump yards along countryside where people leave wastes out in the environment.

• Implementing ideas about malnutrition and providing necessary items for proper nutrition if people don’t have
any.