Scribd Logo
Upload

Welcome to Scribd!

  • 5.Trial-Repeat-Penetration and Volume Projections

    Uploaded by

    Kavitha prabhakaran
    49 views5 pages
    The document discusses marketing metrics such as trial rate, repeat rate, penetration rate, and volume projections. It focuses on measuring how successful marketing campaigns are at getting new customers to try a product, existing customers to purchase again, increasing market share, and forecasting future sales volumes.

    Original Description:

    .

    Original Title

    5.Trial-Repeat-Penetration and Volume Projections (1)

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses marketing metrics such as trial rate, repeat rate, penetration rate, and volume projections. It focuses on measuring how successful marketing campaigns are at getting new customers to try a product, existing customers to purchase again, increasing market share, and forecasting future sales volumes.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    49 views5 pages

    5.Trial-Repeat-Penetration and Volume Projections

    Uploaded by

    Kavitha prabhakaran
    The document discusses marketing metrics such as trial rate, repeat rate, penetration rate, and volume projections. It focuses on measuring how successful marketing campaigns are at getting new customers to try a product, existing customers to purchase again, increasing market share, and forecasting future sales volumes.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Trial, Repeat, Penetration, and

    Volume Projections

    Marketing Metrics
    Dr. K. Harikrishnan - VIT
    Trial, Repeat, Penetration, and Volume
    Projections
    Trial Rate

    You might also like