Managing Organizations

Organizational Analysis Report

Submitted by:
Group 3
NIKE
Introduction to NIKE
Organizational Identity
Nike Inc is a global organization that functions in
the Sports Apparel Industry headquartered in
Oregon, US.

At the Apex of Sports Apparel Industry

Nike leads the industry by a huge margin having
revenue of 37.4 Billion USD, far ahead of the
competitors.

What sets it apart?

In addition to high quality products, what sets
NIKE apart is its exemplary marketing strategies
and athletic association
 Company History
• Started in 1964 by Phil Knight and Bill
Bowerman

• Initially known as Blue Ribbon Sports

• The business model was based on importing

shoes from Japan and selling them in the US.

• 90s were a period of rapid growth for NIKE

 COMPANY VISION

Bring Inspiration And

Innovation To Every Athlete* In
The World
(*If You Have A Body, You Are
An Athlete)
 Key Takeaways
1. Company founders establish the company
culture
2. Foresight is a necessary pre-requisite for
success
3. Product Marketing has to be just as
comprehensive as manufacturing