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Learning From Sip and Model
Learning From Sip and Model
Literature al) and collecting consumer feedback and their choices, this is improving
customer relation by enabling companies to communicate with them in
very individual way (Hahira et al., 2005). Personalization of the
review message is not only making consumer more favorable about the mobile
advertising; it is also improving the consumer attitude by turning
unfavorable attitude to favorable attitude
2005 (BAUER) According to the author Hans H. Bauer in his research “driving
consumer acceptance of mobile marketing” states that with increasing
mobile phones users and the high-speed wireless technology a large
number of companies investing in mobile marketing is increasing day
by day. This research studies the factors on how customers accept
mobile phones as a means of communication for promotional
messages. This study has hypotheses which include determinants
referring to consumer personality and referring to form of advertising.
Publicati Author Conclusion
on year
2007 (XU) According to Xu, 2007 by personalizing the mobile advertising
message consumer attitude can be improved. There is a direct
correlation between content (Informative, irritation, credibility and
Nature of research
Type of research
Sampling Design
Sampling is a method of collecting information about the entire population
by studying only a part of it.
Sampling: Process of obtaining information about an entire population by
examining only a part of it. (Research methodology).
Sampling Technique: Non-Probability – Convenience Sampling. Sample Size:
157 respondents.
Structure of
mobile
marketing
TABLE 1 GENDER
Data analysis
AGE
Frequenc Percent Valid Percent Cumulative
y Percent
15-25 86 54.8 54.8 54.8
26-36 50 31.8 31.8 86.6
Valid 37 YEARS
21 13.4 13.4 100.0
ABOVE
Total 157 100.0 100.0
M.S
Frequency Percent Valid Percent Cumulative
Percent
MARRIED 71 45.2 45.2 45.2
Valid UNMARRIED 86 54.8 54.8 100.0
Total 157 100.0 100.0
OCCUPATION
Frequency Percent Valid Percent Cumulative Percent
LESS THAN
58 36.9 36.9 36.9
20000
Valid
50001 TO 100000 24 15.3 15.3 84.7
MORE THAN
24 15.3 15.3 100.0
100000
Total 157 100.0 100.0
GENDER * USEMOBILE MARKETING Crosstabulation
Count
USEMOBILE MARKETING Total
YES NO
MALE 107 18 125
GENDER
FEMALE 27 5 32
Total 134 23 157
GENDER * HEAR ABOUT MOBILE MARKETING Crosstabulation
Count
HEAR ABOUT MOBILE MARKETING Total
SOCIAL GOOGLE FRIENDS/ OTHERS
MEDIA FAMILY
MALE 32 28 54 11 125
GENDER
FEMALE 19 3 9 1 32
Total 51 31 63 12 157
ANOVA
One-way
Within Groups 95.041 154 .617
anova
Total 97.271 156
One-way
MMN Between Groups 1.937 4 .484 1.389 .240
anova ASP
Total
Between Groups
54.928
4.559
156
4
1.140
2.530
.043
On the basis of survey of 157 response it is found that 79.6% response are male and 20.4% response are
female.
Out of 157 response 54.8% response to 15-25 years of the following the 31.8% belongs to 26-36 years
and 13.4% belongs to 37 years above.
Out of the 157 responses are 45.2% are married and 54.8% are unmarried.
Out of the 157 responses are 17.8% are business and 42.7% are job and 5.1% are home maker and 30.6%
Out of the 157 responses are 42% are graduate and 16.6% are under graduate and 30.6% are post
graduate and 10.8% are others.
Out of the 157 responses are 36.9% are less than 20000 and 32.5% are 20001 to 50000 and 15.3% are
50001 to 100000 and 15.3% are more than 100000.
Out of the 125 responses in which Male respondents are 107 which are using mobile marketing, and 18
males are not using the mobile marketing. And out of 32 females’ respondents 27 females are using the
mobile marketing and 5 are not using the mobile marketing.
Out of 125 male respondents 32 had heard about mobile marketing from social media, 28 from google
and 54 from friends and family and 11 are from others. And also, out of 32 female respondents 19 heard
from social media, 3 from google and 9 from friends and family and 1 from others.
According to the findings, majority of the respondents use mobile devices
and hence mobile marketing messages would be an excellent medium to
reach the potential customers.
Respondents find it very useful and informative when they receive
marketing messages in form of SMS/mms on their mobile devices as the
customers can be kept updated on the latest offers and discounts.
The study indicates that mobile marketing is vital for any business.
sip I learnt how to create a storyline and present the facts in a better way.
I learnt how be more precise while you search.