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  • A6 Nur Fatihah Binti Mat Ahir

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    Nur Fatihah
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    The document discusses strategies for getting, keeping, and growing customers. It outlines tactics for acquiring customers through earned and paid media like ads, promotions for first-time users, and influencer marketing. It also discusses ways to keep customers engaged through monthly promotions, loyalty programs, and cross-selling/up-selling additional products. Growing customers can be done through referrals, viral loops, and targeting repeat purchases.

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    A6 NUR FATIHAH BINTI MAT AHIR

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    The document discusses strategies for getting, keeping, and growing customers. It outlines tactics for acquiring customers through earned and paid media like ads, promotions for first-time users, and influencer marketing. It also discusses ways to keep customers engaged through monthly promotions, loyalty programs, and cross-selling/up-selling additional products. Growing customers can be done through referrals, viral loops, and targeting repeat purchases.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views2 pages

    A6 Nur Fatihah Binti Mat Ahir

    Uploaded by

    Nur Fatihah
    The document discusses strategies for getting, keeping, and growing customers. It outlines tactics for acquiring customers through earned and paid media like ads, promotions for first-time users, and influencer marketing. It also discusses ways to keep customers engaged through monthly promotions, loyalty programs, and cross-selling/up-selling additional products. Growing customers can be done through referrals, viral loops, and targeting repeat purchases.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Individual

    Assignment 6.2
    (Branding & Marketing:
    Get. Keep. Grow)
    Nur Fatihah Binti Mat Ahir
    WEB/MOBILE/
    CLOUD
    GET KEEP GROW
    Earned and
    Paid Media
    Your Chicken

    Ads in
    Social
    Media

    REFERRALS
    ACQUIRE

    Use

    CROSS-SELL
    ACTIVATE
    Watch refe
    Buy 1 f code rral

    NEXT-SELL
    l
    tutoria Promotion to ree
    promoti 1 first for
    Upgrade

    UP-SELL
    n Get
    video o for first time Mo nthly large set
    for on tim
    use KEEP
    prCUSTOMERS discoun
    t for user e
    Food blo
    g how to e u s er om
    o code only RM1
    the mo
    bil every
    e of
    app purchas
    certain
    brand
    Pay
    er
    influenc
    from
    ,
    Instagram
    & P
    Twitter
    L LOO
    Tiktok A
    VIR

    VIRAL LOOP

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