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  • Case Study Ice Fili Key Learnings

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    Fetani Martin Biaou
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    This document discusses key learnings for executive education from a case study on ICE FILI. It recommends that executives understand their industry by analyzing factors like rivals, suppliers, buyers, new entrants and substitutes. Executives should also define their company's positioning clearly through their value proposition, product portfolio and branding. Finally, executives need to effectively implement their strategy by having an action plan that is aligned with their goals but flexible to changes, having a coherent business system, and building the right capabilities.

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    ICE Fili

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    This document discusses key learnings for executive education from a case study on ICE FILI. It recommends that executives understand their industry by analyzing factors like rivals, suppliers, buyers, new entrants and substitutes. Executives should also define their company's positioning clearly through their value proposition, product portfolio and branding. Finally, executives need to effectively implement their strategy by having an action plan that is aligned with their goals but flexible to changes, having a coherent business system, and building the right capabilities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    210 views4 pages

    Case Study Ice Fili Key Learnings

    Uploaded by

    Fetani Martin Biaou
    This document discusses key learnings for executive education from a case study on ICE FILI. It recommends that executives understand their industry by analyzing factors like rivals, suppliers, buyers, new entrants and substitutes. Executives should also define their company's positioning clearly through their value proposition, product portfolio and branding. Finally, executives need to effectively implement their strategy by having an action plan that is aligned with their goals but flexible to changes, having a coherent business system, and building the right capabilities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    EXECUTIVE EDUCATION

    Case Study

    ICE FILI

    Key learnings
    EXECUTIVE EDUCATION

    Understand your industry

    • What are the industry drivers?


    (rivals, suppliers, buyers, new entrants,
    substitutes)
    • How is value shared along the chain?
    • Who are your real competitors?
    • Watch changes in the environment and
    adapt your strategy accordingly in time.
    EXECUTIVE EDUCATION

    Define your positioning


    clearly
    • Value proposition (low price vs.
    Differentiated products).
    • Product portfolio
    • Branding
    EXECUTIVE EDUCATION

    Implement effectively
    • Define a course of action which is aligned
    and consistent with the strategy, but watch
    your environment closely and be ready to
    change.
    • Define a coherent system (ex: number of
    SKUs vs. Kiosk space).
    • Build capabilities in accordance with the
    strategy

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