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IMPACT ON MARKETING OF AGRICULTURAL PRODUCE
The major findings with respect to different dimensions of marketing
have been summarised below: 100
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limited because the government had made great efforts to expand the
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procurement of food grains.
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• Closing local markets - Nearly 87 percent of districts across India
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indicated a negative impact on the organisation of local rural weekly
markets/haats. The local authorities' entire restriction on the opening
of rural haats had a negative impact on a wide number of regions.
SUPPLY CHAIN DISRUPTION
When most sectors in the economy are in a slump, the agriculture sector has risen to become a beacon of hope
and has the promise of leading the country’s economic recovery.
Despite the nationwide lockdown, the agriculture sector had a growth of 5.9% compared to the whole Indian
economy growing only by 3.9%.
Food is a basic necessity, the level of There are signs that businesses along the food More than simple supply-
food demand should be affected less chain are already adapting to shifts in demand, demand equilibria, the
by the crisis than the demand for other for example by switching production lines and agricultural sector now
goods and services. However, there increasing their capacity to manage larger has many distortions and
has been a major shift in the structure inventories; moving to on-line platforms and dislocations, not just
of demand, with a collapse in demand direct delivery to households; and hiring middlemen, but also a
from restaurants, hotels and catering, temporary staff. very poor supply-chain,
the closure of open markets, and a There is also a need to find alternative markets with lack of cold storage
surge in demand from supermarkets. for products affected as people change their and efficient transport.
consumption habits in response to COVID-19.
ONLINE SURVEY SUMMARY
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imposition of lockdown and limits on vehicle movement.
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As a result, many households' earnings may have
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suffered during this time period.
IMPACT ON PRICE OF AGRI INPUTS
Decreased 15%
4%
10%
Same
42%
Increased 5%
54%
0%
District-wise change in price of Agri-inputs
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• Lower availability of goods and
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manpower due to disruption in supply
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• Closure of markets and shops
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• Decline in purchasing power of farmers
• Restricted / absence of mobility Increase in magnitude of prices of Agri-inputs
IMPACT ON PRICE OF DEMAND, SUPPLY AND WAGES OF
AGRICULTURAL LABOUR
Decreased
Same Same Decreased
25%
32% 13% 13%
Increased
Same
17%
46%
Decreased Increased
Increased
70% 41%
43%
• Direct income support may be provided to farmers in general, and those in the poultry and fisheries sectors
in particular, as a result of the fall in agriculture and related sector productivity. In this regard, increasing
income support through PM-KISAN may be a viable solution.
• Microfinance activities in semi-urban and rural areas need to be revitalized by injecting cash into the
NBFCMFI sector, so that small business activities on the pavement and roadside shops can be revived.
• Credit linkage and/or the next dose of credit to qualifying SHGs should be encouraged by banks.
• Mask making, sanitizers, and direct delivery of food grains, veggies, and fruits to be cashed by SHGs and
FPOs are all possibilities.
• MNREGS should be made universal in order to cover a growing number of workers, including migrant
workers who have returned from larger cities.
• MSMEs should be encouraged to create personal protective equipment (PPE) and hand sanitizers, for
example.
• The capacity of rural godowns and cold storage infrastructure in rural areas has to be increased.
• With NABARD's help, a model farm equipment bank/fodder bank with FPOs might be created.
CONCLUSION
• COVID-19 and the ensuing lockdown had a significant impact on agricultural and allied sectors in the
majority of districts at the national level.
• Rabi crops were the least damaged across various subsectors due to harvesting. Related areas such as
poultry, fishery, and agriculture were on the cusp of completion, but due to false rumors, demand for pigs,
goats, and sheep had plummeted.
• As a result, both production and farm gate prices dropped. However, agriculture input prices rose, owing to
disruptions in the supply chain, closure of shops and markets, as well as the supply chain.
• Despite the fact that banking activities were prohibited, despite being spared from the lockdown,
fundamental banking services such as loans, deposits, and recoveries were substantially impeded in the
majority of the sample districts in the study.
• The increase in digital banking transactions in the majority of the sample districts, on the other hand, was a
silver lining. The microfinance and MSME sectors were the hardest hit, with disruptions occurring in more
than four-fifths of the sample districts, severely limiting livelihoods in the unorganized sector, which
accounts for the majority of employment in rural areas.
• The activities of FPOs and FCs were also brought to a standstill. However, rural organizations, such as
SHGs, took advantage of the crisis by stitching face masks, PPEs, and preparing sanitizers, aiding society
while also generating some revenue for their members.
REFERENCES
• https://www.nabard.org/auth/writereaddata/tender/1211203145Impact
%20Assessment%20of%20COVID.pdf
• https://www.fao.org/2019-ncov/q-and-a/impact-on-food-and-agriculture/en/
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