BUSINESS PLAN

MEHAK INTERNATIONAL
OVERSES CORPORATION
PREPARED BY
KHANZEB KHAN
CLASS ID 3566
 EXECUTIVE SUMMARY

Market factors favor inauguration of a new Overseas Agency.

To improve the life standard of the targeted customer by providing
them overseas jobs at their doorsteps with low rates and trust.
Mehak Overseas will be a legal business having license from Ministry
of Labor and Manpower.
Its main client countries will be Saudi Arabia, UAE, Bahrain, Qatar.
Oman, Yemen as well Malaysia in the Far-east.
The manpower it will send abroad will include professionals as
doctors, engineers, paramedical staff and skilled/semiskilled staff for
repair and maintenance, construction, heavy equipment machinery as
well as unskilled labor and field workers.
We shall be staffed with professionals from various fields to select the
appropriate manpower.
Our agency will be a member of Pakistan Overseas Employment
Association (POEPA)
Our next step will be to extend our business to the entire Khyber
Pakhtoonkhwa and major cities of Pakistan
1 GENERAL OVERVIEW OF THE
BUSINESS

1.1 BUSINESS OVERVIEW

• LOCATION: Its office will be located in
Shabqadar bazaar , a gate way to Mohmand
Agency and onward to Bajaur.
• OWNERSHIP: It will be a partnership
having two partners
1.2 VISION AND MISSION

 VISION: To be the leader in the region for

the provision of manpower services to
foreign, which will help strengthen the
financial condition of this area.
 MISSION: To achieve a rapid profitable
growth by ensuring that our clients are
satisfied in an efficient and cost effective
manner with trust.
1.4 FINANCIAL PLAN
INITIAL INVESTMENT

Licensing 400,000
Office furniture 150,000
Cash in bank 500,000
Decoration 300,000
Promotion 100,000
-------------------------------------------------------
ICO 1450,000
FINANCIAL PLAN

1 LICENSING
PORJECT COST
2 OFFICE
500,000 FURNITURE
400,000
ANOUNT 300,000
200,000
3 DECORATION
100,000
0
1 4 CASH IN
DESCRIPTI BANK
ON 5 PROMOTION
 2: INDUSTRY ANALYSIS

2.1 SITUATION ANALYSIS

1. According to an estimate of OPF, about 4 million
Pakistanis working abroad with majority in Gulf
countries.
2. Every other family wants to have one of their
member abroad
3. Nearly 90% of them prefer Arab countries
4. Large families want have more of their members
abroad
2.2: INDUSTRY ANALYSIS

 COMPETITORS.
 There are 12 such travel agencies but only 2
of them are legal having licenses.
 1) Gauhar Manpower
 2) Maaz Overseas
2.2. 1: COMPETITORS STRENGTH
a) They are financially strong
b) Large no of customers

2.2 . 1: COMPETITORS WEAKNESS

a) Less competent staff
b) Lack of modern technology and
equipment use.
c) Using traditional methods of sale and
marketing
d) Thy often misguide their customer who have no prior
know how of foreign environment.
2.3 OUR TARGET CUSTOMERS

Our target customers are young people between

20 to 40 and those and those who want some
change in the traditional ways of handling by the
agents.
 3: MARKETING PLAN

4.1: FACTORS CAUSING MARKET

DEMAND
a) Unemployment
b) Law and order situation
c) Competition among people to improve life
standard
d) Population growth
4.2 : SERVICE DIFFERENTIATION

a) Low cost
b) Competent staff
c) Customer friendly environment
4.3 PROMOTION
a) Our network of friend and referral
customers
b) Banners.
 5: SWOT ANALYSIS
STRENGTH:
a) Low cost services
b) Competent staff and trained Management
WEAKNESS
a) Less financial resources
OPPERTUNITIES
a) Increasing demand due increase in unemployment inS
domestic market.
THREATS
a) Globally prevailed economic crisis
 PROJECTED CASHFLOW
YEAR 1 2
COST FIXED (Including 1022,000 72,000
72,000 rent)
CASH IN 500,000 500,000
BANK
VARIABLE SALARY 228,000 240,000

UTILITY 85,000 100,000

MISC 150,000 170,000

TOTAL 1985,000 1082,000

150*10,000 = 1500,000
REVENUE 200*10,000= 200,000
1,500,000 2,000,000

NET (485,000) 918,000