ENTERPRISE ANALYSIS & DESK RESEARCH

A
DETAILED REPORT ON
“APPLE INC.”
Presented by:
Group No. 2
Division B

Manasi Waingankar 106

Anuja Mane 107
Mansi Bhopale 108
Shraddha More 109
Mrunali Nandurkar 110
 About Apple Inc.

Apple Inc. is an American multinational technology company headquartered in

Cupertino, California that designs develops & sells consumer electronics,
computer software and online services. It is considered as one of the Big Five
companies in the US information technology industry along with Amazon,
Google, Microsoft & Facebook. Its products include Mac, iPad, iPhone, Watch,
TV, Music, AirPods, HomePod, iPod touch. Its services include Apple Music,
Apple TV+, Apple Arcade, iCloud, Apple One, Apple Books & App Store.
 History

 Established On 1st April 1976 In Cupertino, California And Incorporated

January 3 1977 By Steve Job ,Steve Wozniak And Ronal Wayne
 The Company Was Previously Named Apple Computer Inc. For Its First 30
Years But Removed The Word ‘Computer’ On January 9 2007
 Apple Was The First Company To Release A Home Computer
1976 2018
STEVE JOBS STEVE WOZNIAK
Evolution of Apple inc.
 First apple computer

 Apple-1, is a desktop computer released in
1976. It was designed and hand-built by
Steve Wozniak
 It cost them $250 to build and retailed for $
666.66 in 1976
 Consisted of single motherboard with about
60 chips supported for CRT TV
Apple first smart phone

I-phone OS 1.0 launched on 9 January

2007 by Steve jobs
Memory 128MB eDRAM
Storage of 4,8,16 GB Flash memory
Display 3.5 inch Screen
Sold at 499$/599$
 Organisation Structure of the Enterprise

Apple's organizational structure is one of the factors contributing to the

company's successful innovation.

In Apple's case, the organizational structure is mainly a traditional hierarchy,

with some key elements from other types of organizational structure.

It is effective in supporting business performance to ensure leadership in the

industry.
Features of Apple's Organizational Structure:

 Spoke-and-Wheel Hierarchy.

 Function-Based Grouping.

 Product-Based Grouping.
Most successful products of Apple:

Apple's most successful products and service includes iPhone, iPad, Mac and iTunes.

IPhone alone generates more than 50% of all company's sales.

Apple is considered to be the most successful electronics company in the world.

Marketing:

Focus on value – not price

Simplicity is the key in everything
Know what you stand for
Create an experience that drives attention
Do it differently
FINANCE

Financial summery
Income Statement
Balance sheet
Cashflow Statement
 Financial summery
 Apple In revenues increased 21% to $111.44B. Net income increased29% to $28.76B. Revenues
reflect Greater China segment increase of 57% to $21.31B, Americas segment increase of12% to
$46.31B, Europe segment increase of 17% to $27.31B.Net income benefited from Greater China
segment income increase of 59% to $8.53B, Americas segment income increase of 21% to
$15.79B
Income statement
Title Sep 26, Sep 28, Sep 29, 2018 Sep 30, 2017
2020 2019

Total Revenue 274,515 260,174 265,595 229,234

Gross Profit 104,956 98,392 101,839 88,186

Operating Income 66,288 63,930 70,898 61,344

Net Income 57,411 55,256 59,531 48,351

Balance sheet
Sep 26, Sep 28, Sep 29, Sep 30,
Title
2020 2019 2018 2017

Total Assets 323,888 338,516 365,725 375,319

Total Liabilities 258,549 248,028 258,578 241,272

Total Equity 65,339 90,488 107,147 134,047

Cashflow Statement
Title Sep 26, Sep 28, Sep 29, Sep 30,
2020 2019 2018 2017

Cash From Operating Activities 80,674 69,391 77,434 64,225

Cash From Investing Activities -4,289 45,896 16,066 -46,446

Cash From Financing Activities -86,820 -90,976 -87,876 -17,974

Net Change in Cash -10,435 24,311 5,624 -195

 Corporate Governance & CSR Activity of
the enterprise:

 Apple’s Board of Directors has expanded the role of its independent Nominating
Committee to include corporate governance as the new Nominating and
Corporate Governance Committee
 It has expanded the role of its Audit Committee in accordance with the Sarbanes-
Oxley Act and proposed SEC and NASDAQ regulations.
 These two committees are chaired by independent directors and staffed by a
majority of independent directors.
Labour & Human Rights:

 Apple enforces The Supplier Code of Conduct that is claimed to be the toughest in the
electronics industry.
 Company has achieved an average 95 % compliance among suppliers to maximum 60-hour
workweek.

Apple Inc. and Gender Equality and Minorities:

 Apple employees are 32 % female, 9 % black and 12 % His panic .Out of a global workforce of
125,000, 37 % of new hires in the last 12months were women. Out of a U.S. workforce of
80,000, 27 % of hires came from underrepresented minority groups in the last year.

 The company reached equal pay to employees in 2016

 Water Consumption by Apple Inc.:
 The company launched Clean Water
Program in 2013 and in 2015, 73 supplier
facilities joined the program to increase the
efficiency of their water usage
 
 Despite the initiatives above, water usage
by Apple data centers , retail and corporate
facilities have been consistently increasing
during the last three years, as illustrated in
Figure 1.
Figure 1.
SWOT Analysis:

Strengths

Weaknesses

Opportunities

Threats
Thank you