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Add Role Finalized by Ishika Vohra
Add Role Finalized by Ishika Vohra
Presented
by
ISHIKA VOHRA
ANJALEE KUMARI
CELINE FERNANDES
AMRITA KUMARI
ANJALI
Attitude
Meaning of attitude
Types
Components
Functions
Attitude formation
Attitude is a
mental
position
relative to a
way of
thinking or
being.
Types of Attitude
02 Job involvement
Organizational
03
commitment
Components
of
ATTITUDE
?
.
.
.
Affective
.
Cognitive
Conitive
Represents our thoughts, beliefs,
and ideas about something
Cognitive
.
LL
.
.
Thought
component
Emotional
component Affective
?
Feelings or emotions that are brought to the surface about something,
such as fear or hate
The behavioral components and centers on
individuals acting a certain way towards something
Conative
. .
Tendency to act
Cognition:
“The practice
of dowry
EXAMPLES
undermines
the social
status of
women & Behavior:
leaves then I ,speak &
vulnerable to
abuse.’
Affect : vote against
“Practice dowry
whenever
of dowry
possible.
makes
me sick.’
Ego-
Adjective / Defensive
Utilitarian
Social
identity /
Value- Knowle
Expressive dge
Functions of Attitude
Formation of Attitude Direct experience
Social learning
Association
Peer groups (SOCIAL LEARNING) DIRECT KNOWLEGE