Observation

BUSINESS MODEL
Of ice–cream shops in Ha Noi

Group 9- EBBA 11.2

National economic university

 OBJECTIVES

1 How these brands run their business model

To see if traditional ice cream is affected by

2 the opening of foreign ice-cream stores

To see how new ice cream stores are

3 competing with the traditional ice-cream
 TYPES

TRADITIONAL ICE-CREAM IMPORTED ICE-CREAM

 LIST OF ICE CREAM SHOPS VISITED

Time: 6 pm- 8pm

Name Address Date

Trang Tien ice-cream 35 Trang Tien street Monday 14/09

Goofoo Gelato 239 Xa Dan street Tuesday 15/09

 TRANG TIEN
ICE - CREAM
Since 1958
35 Trang Tien street
A signature dessert of Ha Noi
 Traditional ice -
cream
Age: 20- 40
10,000 - 30,000 VND
12-15 people
Basic flavors: green MENU STAFFS
bean, coconut,… Nimble, friendly

Large Age: 5 - 60
No table, few chairs ~ 100 customers/hour
SPACE CUSTOMERS Takeaway & dine in
Vintage decoration (many)-------(1-2)

Team 9
Traditional ice -
cream

Team 9
Traditional ice -
cream

New flavors Team 9

GOOFOO GELATO
ICE-CREAM
Italian ice cream franchise
239 Xa Dan street

Team 9
 Imported ice -
cream
30,000 – 100,000 VND Age: 18-25
2 – 3 people/ shift
New flavors: Madagasca MENU STAFFS
ice-cream, Ice-cream Wear uniform
hotpot, Rose gelato flavor, Nice and polite
…

Seats & air conditioners, Age: 15 - 30

Modern decoration
Variety of payment 10– 15
method
SPACE CUSTOMERS customers/hour
Dine in store
Team 9
Imported ice -
cream

Team 9
Conclusion
Conclusion

Traditional ice-cream shows its

overwhelming advantage with the
number of customers regularly.

Competing strategies:
• Updating menu with trendy items.
• Creating a vibrant environment
targeting the young.

Team 9
Team 9

THANK YOU