Intercultural

Competences: Intercultural
Communication

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AGENDA

What is culture?

Intercultural Communication

Role of Intercultural communication

Significance of Intercultural communication

Challanges in Intercultural communication

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INTRODUCTION
What is culture?
Culture is almost everything we do
Our behaviour
Our talking
Our way to live

Where do we meet culture?

Culture is not only far away in different countries
Different cultures within nations and even cities
The internet makes us interact with different cultures every day
We meet culture even „at home“
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ROLE
Managing emails and phone calls

The role of Intercultural Communication here is to understand the

culture first and then later communicate with the concerned people.

Email & Text Communications from West Ada, n.d. 4

 WORKING ABROAD

The role of Intercultural Communication here is to give people the tools they need to navigate a
new culture and to help them settle into a country or job.

How Do Cultural Differences Affect International Business?, n.d.

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 Presentations

The role of Intercultural

Communication here is the ability
to translate information in a way
that appeals to everybody

How to crash your own presentation, (2018). 6

 MANAGEMEN
T

“Getting
down to
business”

The role of Intercultural Communication here is to help managers communicate more effectively with
their staff and get more positive feedback

Remote & Virtual Teams training tailored to the needs of your specific teams and delivered face-to-face or virtually, n.d. 7
Socializing
And Handling negotiations

The role of Intercultural Communication here is to research the

customs before taking actions.
International Negotiations, n.d. 8
 Meetings and how to facilitate them

The role of Intercultural Communication here is to help people understand their differences
and find common ground.
9 Ways to Manage a Multicultural Team, (2020). 9
 SIGNIFICANCE

• Intercultural Communication &

Teamwork

Learning to
communicate and work
with people from
different cultures is
essential for the
organizations to be
successful.

Mindomo., Intercultural Communication, n.d.

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• Intercultural communication & Marketing/
Advertising

A failure to understand
differences in
communication around the
world would lead to market
fails and PR disaster.

Stanley&Brooks, Marketing&Consulting , n.d.

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• Intercultural communication &
Negotiation

Intercultural
communication
increases individual’s
marketability within
the global workforce.

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Harvard.edu, Negotiation Mastery, n.d.
• Good Intercultural communication for
cultural comprehension
A good Intercultural
communication is
important for
understanding the
language differences to
eliminate blunders.

Pepsi brings you back

to life translated to

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Umesh Gaikwad, Intercultural Communication, 2021
• Intercultural communication &
Global Integration

Intercultural communication
with the cultural
understanding helps build
trusts with partners
oversees and builds relation
with the stakeholders.

Culture Vulture., What is Intercultural Communication and Why is it Important?, n.d. 14

CHALLENGES

Differences
Language
between the
Barriers
cultures

Not to offend
Ethnocentrism
anyone

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BIBLIOGRAPHY
Gill Atkinson, 2020. 6 examples of cultural differences in business communication, Berlitz, viewed 09 Jan 2022, < https://www.berlitz.com/blog/examples-of-cultural-differences-in-communication >.

“What is Intercultural Communication and Why is it Important?”, 2021. COMMISCEO GLOBAL, [Blog]. Available at: < https://www.commisceo-global.com/blog/what-is-intercultural-communication-and-why-is-it-important
> [Accessed 12 Jan 2022].

Email & Text Communications from West Ada, West Ada SCHOOL DISTRICT, Accessed 15 Jan 2022, < https://www.westada.org/domain/8908 >.

How Do Cultural Differences Affect International Business?, COMMISCEO GLOBAL, Accessed 15 Jan 2022, < https://www.commisceo-global.com/blog/how-do-cultural-differences-affect-international-business >.

9 Ways to Manage a Multicultural Team, 2020. FOND, Accessed 16 Jan 2022, < https://www.fond.co/blog/9-ways-multicultural-team/ >.

Remote & Virtual Teams training tailored to the needs of your specific teams and delivered face-to-face or virtually, GLOBAL INTEGRATION, Accessed 15 Jan 2022, https://www.global-integration.com/virtual-teams-training/
>.

How to crash your own presentation, 2018. GalChimia, Accessed 15 Jan 2022, < https://www.galchimia.com/how-to-crash-your-own-presentation/ >.

International Negotiations, Living English, Accessed 15 Jan 2022,< https://livingenglish.co.uk/workshops/international-negotiations/ >.

Culture Vulture, n.d., What is Intercultural Communication and Why is it Important? viewed 17 February 2022, < https://www.commisceo-global.com/blog/what-is-intercultural-communication-and-why-is-it-important>.

Harvard.edu, n.d., Negotiation Mastery, viewed 18 February 2022, <https://pll.harvard.edu/course/negotiation-mastery?delta=1.>.

Mindomo, n.d., Intercultural Communication, viewed 18 February 2022, < https://www.mindomo.com/hu/mindmap/intercultural-communication-6325c31f95e744ce98082ba2f14b78e7>.

Stanley&Brooks, n.d., Marketing&Consulting, viewed 18 February 2022,< https://stanleybrooks.de/marketing>.

Umesh Gaikwad (2021), Intercultural Communication – Meaning, Importance, Types & Examples, viewed 17 February 2022,< https://freecourses.net/marketing/intercultural-communication/.>

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