Fruitzone India(B)

Submitted by:
Samyak Jain
044042
 PROJECTIVE TECHNIQUES
• Asks questions to urge respondents to project underlying intentions,
attitudes, and sentiments in a deceptive manner.
• Techniques such as word association and sentence completion were
used.
 INSIGHTS
• Juice is chosen due to convenience, according to the majority of
respondents.
• Six out of ten people think juice contains preservatives.
• Sugarcane was mostly connected with juice, indicating a favoured
method of intake.
Justification of each research question
 Analysis
• Better to classify customers on “Buying behaviour” than demographics
• Decided to incorporated questions for classifying customers on behaviours used that for
conclusive research
• Thus the classification:
• Information conscious
• Health conscious
• Price conscious
• Convenience conscious
• Novelty tryers
 The survey
Section 1: contact details and declaration
Section 2: Screening and basic details
Section 3: Questionnaire
Question 1-3: brand quotient based questions
Question 4: Classification
Question 5-12: Customer preferences
Question 13-23: customer preferences for relative factors
 Pretesting
IMI conducted pre-testing to ensure that responders understood the questions. It
entailed giving respondents survey questions and asking them to think aloud about
what they understood. Preeti's suggestions included including questions to examine
probable reasons for concerns among packed juice buyers while analyzing sugarcane
juice viability. Question 15 addressed this fact by employing a Likert scale for
evaluation. Ahmedabad is a strong focus city.
Pan-India launch
 Analysis
Question 1 and 3 did a good job of eliciting product associations, whereas
question 2 was helpful. When it comes to accumulating ideas, At the
forefront of my thoughts. Respondents would be able to react using a Likert
scale based on the severity of their preferences. There were inquiries
concerning the diverse purchase habits of clients and whom to target.
Respondents find it easier and more fascinating to answer graphic questions.