CHAPTER 1

INTRODUCTION

1
1.1INTRODUCTION

India has overtaken china to materialize the world leading market for two wheelers.
Indian two wheeler production is as old as 53 years. Until the middle of 80’ have were only
three major motor bike productions in India namely rajdoot, escort, and enfield. The two
wheeler industry is perhaps mainly occurring place in terms of new models launched, upgraded
products and innovating marketing techniques. Today the Indiatwo wheeler market in highly
aggressive the numerous com famous who offered anything and everything that consumers
demands and that too at reasonable price. The Indian two wheeler industry is conquered by
three players Bajaj, Honda, and TVS Suzhuki who account for 80% of the total two wheeler
market. The industry can be divided in to three brand segment ; scooters , motor cycles and
mopeds ,TVS, controls the major chunk of the markets. Most Indian players in the two wheelers
industry had been in to some kind of strategic alliance, technical collaboration or joint venture
with foreign players.

.
1 2 STATMNET OF PROBLEMS

Women play a significant role in the domestic and socio-economic life of the society.
The prominent role of women in decision making is due to increasing literacy, self confidence,
control on independent income an a more playing significant role in the family the increase in
urbanization higher, disposal of incomes felling interest rates and poor public transport lead
to increase in the volume of two wheelers. An individual chooses personalized transport,
instead of public transport to a desired location in most of the situation. This is the study of
women consumers preference and buying behavior towards two wheeler in tirur locality.

1. 3 SIGNIFICANCE OF THE STUDY

Women now drive the world economy. Women are the world most influenced
consumers and their impact on the economy is rising every year. Customer preference remains
a search topic of strong interest by keeping in view that future non- refundable income of
average house hold people will increase. The study was carried out to assess the amount of
women preference towards two wheeler brands and this study helps to evaluate various factors
that determine buying decisions of women is over two wheeler.

2
1. 4 SCOPE OF THE STUDY

The scope of the study reveals the preference of two wheelers. The vital purpose of the
study has been conducted to identify the consumer evaluate their preference and find out the
factors in which it decides the buying decision and to analyse the expectation level of two
wheeler.

1.5 OBJECTIVE OF THE STUDY

1. To study the preference of women over wheelers

2. To study various aspect which determines the purchase or buying behavior
3. To examine the expectation of ladies over two wheeler

1.6 RESEARCH METHODOLOGY

Research Methodology is a way to find out the result of a given problem on a specific
matter or problem that is also referred as research problem. In Methodology, researcher uses
different criteria for solving/searching the given research problem. Different sources use
different type of methods for solving the problem. If we think about the word
―Methodology‖, it is the way of searching or solving the research problem.

1.7 RESEARCH DESIGN

A structured questionnaire and interview method is used in this study for collecting data
from the respondents which helps to identify.

1.8 SAMPLING METHOD

Purposive sampling method is used to collect data for the study. Purposive sampling,
also known as judgmental, selective or subjective sampling, is a type of non-probability
sampling technique Purposive sampling refers to the collection of information from
respondents who are conveniently available to provide information.

1.9 SAMPLING SIZE

The sample size selected for survey is 50.

3
1.10 SOURCE OF DATA

Data is collected from the following sources:

1.11 PRIMARY DATA

Primary data are those collected by the investigator himself for the first time for a
specific purpose and time, they are original in character. The primary data were collected
through Schedule

1.12 SECONDARY DATA

Secondary data mainly consist of data and information collected from records, company
websites and also discussions with the management. The secondary data were collected from
the journals, magazines, books and internet.

1.13 DATA ANALYSIS

The data after collection has to be processed and analyzed with the out lay down for
the purpose at the time of developing the research plan. This is essential for a scientific study
and ensuring that we have all relevant data for making contemplated comparisons and
analysis. The data is being analyzed using Percentage analysis

1.14 LIMITATIONS OF THE STUDY

The area covered for this study was limited to Tirur area, so the results cannot be
generalized.
The sample size was limited to 50 units, which was very less compared to
the population and cannot be considered as the reflection of the population’
The personal opinion of customers may vary from person to person.
The accuracy of the data depends upon the information provided by the respondents

4
 CHAPTER 11
REVIEW OF LITERATURE

5
Duggani yuvaraju and Durga Rao. S (2014) “Customer satisfaction towards Honda Two
wheelers” in their study, made an attempt to examine customer satisfaction towards Honda two
wheelers: A case study in Tirupati. In their study they use convenient sampling method for
collecting data from 100 samples with the help of questionnaire. The results of performance of
the Honda bikes are fully satisfied the customer’s needs of pick up, quality, services

Adil Bashir (2013) “Consumer behavior towards online shopping of electronics in pakistan”
in his research identified and got insight into consumer behavior towards online shopping of
electronic goods with respect to Pakistan economy. Convenient sampling method is used to
collect the data from 240 samples with the help of the questionnaire. result of the study is the
main barrier in the process of online shopping is the safety issue. People of Pakistan are afraid
to share their personal information and financial information on internet and the low level of
trust on online stores therefore; sellers have to make proper strategies to increase the
customer’s level of trust on them.

Silja Hokkanen (2012) in his study “The impact of in store customer service on post
purchase” analyzed how in store customer service can affect satisfied impulse purchaser’ post
purchase behavior in terms of store returns. The results of those study revealed that in- store
customer service can positively affect impulse-buyers’ post purchase evaluations of service,
and by increasing the level of in-store service the sales personal can influence the customers’
and move an initial impulse purchase into a permanent adoption. This in return can minimize
store returns.
Charles- Henri Gros (2012) in his study “The influence of social media on consumers during
their purchase decision making process” aims to explain how the influence of social media is
reflected on consumers’ purchasing decision-making process and if this influence differs at the
various stages of this process. Non probability sampling is used for collecting data from 260
consumers. The research is that the influence of social media also differs depending upon
cultural background such as nationalities. Indeed, the study indicated that consumers
depending on their nationalities appeared more or less influenced by social media at the various
stages of their purchasing decision-making processes.

Wiwat Jankingthong and pattanij Gonejanart (2012) in their study “Factors affecting Post
purchase behavioural intentions in Tourism sector” analyzed the relationships of factors

6
affecting post- purchase behavioral intentions in tourism sector on the basis of the investigated
variables from recent relevant literature. The study identifies the key drivers of post-purchase
behavioral intention as well as their relationships, thus representing a significant step forward
in the explanation of post purchase behavioral intentions. The synthesis of this study is that
factors influencing post-purchase behavioral intention include the direct effect of CSR, service
quality, perceived value and tourist satisfaction which have a positive relationship with post-
purchase behavioral intention and tourist complaints which have a negative relationship with
post-purchase behavioral intention and the indirect effect of CSR, designation image, service
quality and perceived value on post-purchase behavioral intention through tourist satisfaction
and the indirect effect of designation image and service quality on post-purchase behavioral
intention through service quality and perceived value, respectively.

Vetrivel.T (2012) in his study “Pre-purchase and post purchase behavior of customers with
reference to TVS motors in erode district” analyzed pre-purchase and post-purchase
Behaviour of customers with reference to TVS Motors in Erode district. This study was
carried out for a period of 9 months in Erode district. The objective of this study is to be
identifying the attitude of two wheelers owners towards TVS Motors. For these purpose 300
two wheelers owners were taken as sample for the study in order to get the needed
information. The study is a descriptive type and convenient sampling is used. The data are
collected from survey using questionnaire through interview schedule. From this survey, it
was found that TVS vehicles are mainly preferred for its power & pickup, safely & comfort
and design. Performance is a major factor for purchasing TVS brand. TVS motors has to
update its technology to meet the changing customer needs and preference to cope up with
the competitions in the market and adequate steps should be made to increase the quality in
their services for better customer satisfaction.

Mallikarjuna Reddy (2010) in his study “consumer behavior towards two wheelers motor
bikes” This study carried out with the help of the four important major factors, through this
the behavior of the consumer is evaluated. For his study he selected as 100 samples for data
collection. The result of the study is the consumers mostly prefer Hero Honda bikes. As far
as mileage per litre of petrol is concerned, Hero Honda is ruling the market and finding favour
with the consumers.

S. Saravanan and Prof. N. Panchanatham (2009), in their study they discussed the

7
essentials for Promotion of a product .The result shows that a customer considers all factors
at the time of purchasing a two wheeler, although majority of customers give importance to
the brand image. This study also describes the socioeconomic factors which satisfy two
wheelers customers and that the employees and students crave for show room services.

Khor Eng Tatt (2010) in his study “Factors influencing consumers buying behavior of
Luxury branded goods” he conducted to focus on how consumer buying behavior reacts with
regards luxury branded goods. The study also would like to understand further whether is
there any interaction between the independent variable and moderating variable with the
depend variable (consumer behavior). The details collected from 200 samples through
questionnaire. Result analysis indicated that monthly does not moderate the interactions
between the independent variable, brand Loyalty and dependent variable, Consumer buying
behavior.

8
 CHAPTER III
THEORETICAL FRAMEWORK

9
3.1 TWO WHEELER INDUSTRY

India is the second largest manufacturer and producer of two-wheelers in the world.
It stands next only to Japan and China in terms of the number of two-wheelers produced and
domestic sales respectively. This distinction was achieved due to variety of reasons like
restrictive policy followed by the Government of India towards the passenger car industry,
rising demand for personal transport, inefficiency in the public transportation system etc. The
motorcycles segment was no different, with only three manufacturers viz Enfield, Ideal Jawa
and Escorts. While Enfield bullet was a four-stroke bike, Jawa and the Rajdoot were two-
stroke bikes. The motorcycle segment was initially dominated by Enfield 350cc bikes and
Escorts 175cc bike. The two-wheeler market was opened to foreign competition in the mid-
80s.

India is one of the very few countries manufacturing three-wheelers in the world. It is
the world's largest manufacturer and seller of three-wheelers. Bajaj Autocommands a
monopoly in the domestic market with a market share of above 80%; the rest is shared by
Bajaj Tempo, Greaves Ltd and Scooters India. As the years have progressed, Indian parts
have become increasingly scarcer. This has led to the need to design and build increasing
amounts of Indian parts. In 1989, Gary graduated from California State University of Long
Beach with an Engineering degree in Manufacturing Engineering. The engineering has helped
both Bob and Gary in the production of what we believe to be the best quality of Indian parts
available. The line now stands at over 3000 items. Shortly has done her part by putting up
with all of this for nearly 30 years, as well as handling most of the work in connection with
the Indian Motorcycle Club. Gary has started helping her last couple of years with much of
the mailing and typesetting, as he has become very proficient on the computer.

Bob Stark has been involved with Indian motorcycles throughout his entire life. Bob's
father became an Indian dealer in 1918, after returning from military service during World
War I. Bob still has a photo of his mother riding in a sidecar in 1923. Since Bob was born in
1934, his parents were involved with Indian cycles long before that. At the age of 10 Bob
started staying around his father’s shop, and developed quite an interest in the Indian cycles.

10
 Two wheeler is a name of repute in the automobile industry in Two wheeler Sales,
Service and Spares. Promoted by Two wheeler Spares, classic Two wheeler has been treading
the path of success as a certified dealer with 3S Facilities for Two wheeler India . in tirur
Kerala within a short span of time with its exemplary services.

A professionally managed company, classic Two wheeler is committed to serve their

esteemed customers with excellence.

At Two wheeler, they leave no stone unturned to provide top notch services. The
tastefully appointed interiors of Two wheeler welcomes to elegance and a well maintained fleet
of test drive cars await customers for test driving. Their state of the art service center in the
showroom assures the quality service for vehicles.Their dedicated professional team is adept
in guiding the customer through the entire sales process right from assisting in the choice of
model, colour and features to lending a helping hand in arranging finance at competitive rates.

features:

 state of art workshop with many working bays to handle more vehicles / day
 Two wheeler are also having a unique facility of quick service saving the customer
valuable time and energy.
 Two wheeler have pick up and drop facility for service customers
 The equipments used to maintain your Two wheeler are one of the best
recommended by Two wheeler so that you get the true value for money.

3.2 TWO WHEELER'S FULLY INTEGRATED MANUFACTURING

CAPABILITIES

The Press Shop

A computer controlled line that converts sheet metal to body panels of high
dimensional accuracy and consistency.

The Body

A hi-tech line that builds full body shells from panels. Automated robotic arms are
used for intricate welding operations that ensure superior and consistent build quality.

11
The Paint

This is one of the most modern paint shops in the country and uses the environment
friendly water based process for superior and lasting exteriors. A unique process management
system followed here helps us deliver the most extensive color range, independent of minimum
batch requirements, helping customers get their preferred color anytime.

The Engine and Transmission

One A the biggest engine shops A the country, this At is equipped with the most
modern tooling and testing facilities to make a wide range of engines in house.

FOCUS

The R&D team focuses on the development of new products and technologies that
include interior and exterior design changes, development of new generation engines and
alternate fuel systems, concept vehicles and advanced passenger safety and comfort systems,
in line with evolving customer preferences across the globe. Recent successes of the team
include the development of the Hyundai patented Common Rail Direct Injection (CRDi) engine
in association with Detroit Die& and the award winning Fuel Cell Santa FE.

ENVIRONMENT MANAGEMENT

Two wheeler India has been awarded the benchmark ISO 14001 certification for its
sustainable environment management practices. Living up to its commitment of providing
global standards of qualityand process management in India, Two wheeler had put in place an
Environment Management System (EMS)at its manufacturing plant in Chennai right from its
project stage. The certification process was completed in a record time of 10 months. The
assessment was done by TUV SUDDEUTSCHLAND and covered areas like Awareness
Training, Technology Upgradation, Recycling, Waste Management and fulfilling Govemment
Regulations. HMI is also working on a backward integration strategy that will support vendors
of the company in implementing EMS.

The company has also been in the forefront of development of environment friendly
technologies like Hybrid Electric Vehicles (HEVs), and Fuel Cell Electric Vehicles (FCEVs)
and has been awarded the ISO 14001 certification for all its three major plants in Ulsan, Asan
and Jeonju in S.Korea.

12
SOCIAL RESPONSIBILITY

Two wheeler, as a responsible corporate citizen is committed to sustainable social

development and the preservation of the environment. All the company's key manufacturing
units, including the Indian plant has the ISO 14001 certification for its Environment
management practices. As a part of its social responsibility programs, the company conducts
various campaigns to spread awareness of in-car safety and safe driving practices, particularly
targeted against drunken driving, speeding, etc.

As a part of its community development projects, the company has adopted a few
villages around its factory in Tamilnadu and has been working towards the social and economic
development of these villages, assisting them in the areas of pima,/ health care, education, basic
amenities and employment opportunities.

WOMENS USED TWO WHEELER INDIA ACCOMPLISHMENTS

Two wheeler has topped the JD Power Asia Pacific Initial Quality Study (IQS) that
measures product quality for three years in a row (Years 2000, 2001 and 2002) Two wheeler
has topped the JD Power Asia Pacific APEAL study that measures customer satisfaction for
three years in a row (Years 2000, 2001 and 2002) Two wheeler Accent has topped the JD
Power Asia Pacific IQS for 2002 and the APEAL study for 2001 and 2002. Two wheeler of
the Year' for 1999 Two wheeler India has been awarded the 'Manufacturer of the Year' by
CNBC- Autocar India for two years in a row (2001 and 2002) Two wheeler India was adjudged
the 'Car Maker of the year' at the ICICI Bank — Overdrive awards 2003.

TVS

The trendsetter. TVS . is all set to storm the Indian market. The Euro-chic styling makes
this Two wheeler stand out. Its spacious interiors are thoughtfully designed. The 1.3-litre
SOHC engine delivers lively performance and is also easy on fuel. Its computer engineered
precisely tuned chassis, provides a comfortable ride and nimble handling with class-leading
safety features.

ACTIVA

The New ACTIVA comes perfectly handy for all occasions. Speed, agility and power
come as standard equipment in ACTIVA. The design is a culmination of European styling and
delightful functionality.

13
ACCESS

YAMAHA biggest, most powerful SUV yet. Wide, powerful stance, sophisticated
four-wheel independent suspension and generous cabin dimensions. Terracan ensures you have
an edge every time, everywhere.

JUPITER

Jupiter s sophistication really shines from all angles together with its impressive rear
view with its subtle curvature, fine details and unique rear combination lamps.

The jupiter is built like a fortress. The car body incorporates numerous structural protection
elements like, dual side impact beams, the energy absorbing collapsible steering column, front
and rear crumple zones, cross-bar under the dashboard, engine sub-frame and reinforced.
bumpers together with the ABS (Anti-locking Braking System), TCS (Traction Control
System) and the optional SRS airbag which provides maximum protection.

MASTRO

The exhilarating performance of the Accent Viva is taken a step further with the new
hero mestro. Besides the original semi-notchback 5- door design, the hero mestro boasts of the
.ture-ready mestro engine. Which is amazingly silent for a diesel engine and low on vibration
as well. It's also surprisingly zippy and eco-friendly. Add to this a host of features such as ,
Tilt-type Steeling Wheel

14
 CHAPTER IV
DATA ANALYSIS AND INTERPRETATION

15
DATA ANALYSIS AND INTERPRETATION

Analysis and interpretation is the one of the important stage of a project. In this stage
the recorded responses are coded into symbols, for making counting, edited, tabulated and
represented in appropriate pictorial form.

4.1 Age based classification

Age No of respondents Percentage

10
Below 25 20%
25
26-30 50%
8
31-35 16%
5
36-40 10%
2
Above 41 4%
50
Total 100%

Figure 1

60%
50%
50%

40%

30%
20%
20% 16%
10%
10% 4%
0%
Below 25 26-30 31-35 36-40 Above 41

The responses in the questionnaire have its own value in making a true interpretation.
There are 73 respondents for the study. The questions are created in a way that the ambiguity
is avoided. After preliminary scrutiny of the filled questionnaires, it is noticed that all the
respondents marked their responses to important questions which will lead the study. The data
for study was collected from the respondents of Tirur locality .

16
 The responses of the questionnaires are tabulated and represented in percentages to get
a clear cut picture about the responses. It made the interpretation quite easier on the basis of
percentages chart is drawn. The selected pie chart was very useful for the interpretation.

INTERPRATATION
From the above table it is reveals that 50%of the respondent’s are 26-30 age and 20%
of the respondent’s are below25 and 16% of the respondent’s are 31-35, 10% of 36-40 and
others are above 41

4.2 Classification on the bases of education

No. of respondents Percentage
Education
0
SSLC 0
3
Plus two 6%
12
Degree 24%
35
Other 70%
50
Total 100%

Figure 2

70%

24%

6%
0

SSLC Plus two Degree Other

17
INTERPRETATION
From the above table it is inferred that 70%of the respondent’s are others and 24%
And 24% of respondents are degree 6% are plustwo

4.3Monthly income base classification

No. of respondents Percentage

Income
10
5000-10000 20%
40
10000-50000 80%
0
50000-10000 0
0
Above 100000 0
50 100
Total

Figure

80%

20%

0 0

5000-10000 10000-50000 50000-10000 Above 100000

INTERPRETATION

Above figure shows that the monthly income two wheeler users 80% are 10000-50000
and 20% of respondents are 5000-10000

18
4.4 On the bases of occupation

No. of respondents Percentage

Occupation
5
Gov. employ 10%
45
Private 90%
0
House wife 0
50 100
Total

Figure 4

90%

10%
0

Gov. employ Private House wife

INTERPRETATION
90 % of respondents are private employees and only 10% of respondents are Gov.
Employ.

4.5 On the bases of any two wheeler currently owned

Options No. of respondents Percentage

Yes 50
100%
No 0
0
Total 50 100

19
Figure 5

0%

100%

INTERPRETATION
Above table shows that the 100% of respondents have the two wheeler

4.6 Respondents the brand of two wheeler

Options No. of respondents Percentage

20
Active 40%
Yamaha 5
10%
Jupiter 3
6%
Access 3
6%
Others 19
38%
50 100%
Total

Figure 6

20
 40%
38%

10%
6% 6%

Active Yemaha Jupiter Access Others

INTERPRETATION

The figure show the majority of respondents are using active ,38 % of respondents are
using other vehicle and 10%, are yemaha and 6% of respondents are using Jupiter and access

4.7 Respondents consider factors of purchasing of two wheeler

Options No. of respondents Percentage

Price 15 30%
Brand name 4 8%
Comfort 4 8%
Safety 2 4%
Design 7 14%
Size 0 0
Mileage 10 20%
Performance 8 16%
Maintainance cost 0 0
Other 0 0
Total 50 100%

Figure 7
21
 30% 8% 8% 4% 14% 20% 16%

0 0 0

INTERPRETATION

The figure shows that 30% are price , 20% of respondents are consider to buying two
wheeler like mileage and 16% are design and only some respondents are consider other kinds
of factors

4.8 On the bases of colour prefer

Options No. of respondents Percentage

Yellow 5
10%

Black 21
42%
White 20
40%
Others 4
8%

Total 50 100%

Figure 8

22
 Others 8%

White 40%

Black 42%

Yellow 10%

INTERORETATION

The figure shows that the 42 % of respondents are using black and 40% of respondents
are using white two wheeler, 10% of respondents are yellow and others are only 8%.

4.9 Respondents spend for purchasing two wheeler

No. of respondents Percentage

Options
20000-50000 5
10%
50000-100000 45
90%
Above 100000 0
0
Total 50 100%

Figure 9

23
 90%

10%
0 0 0 0

1 2 3 4 5 6

INTERPRETATION

The table 4.9 shows that the purchasing amount of, 90 5 of respondents are using 50000-
100000 and only 10% of respondents have 20000-50000.

4.10 rate of price according to respondents preference for buying a two wheeler

Options No. of respondents Percentage

Highly satisfied 0
0
Satisfied 20
40%
Natural 30
60%
Dissatisfied 0
0
Highly dissatisfied 0
0
Total 50 100%

Figure 10

24
 60%

40%

0 0 0 0 0 0 0 0
1 2 3 4 5 6 7 8 9 10

INTERPRETATION

The figure 10 shows the respondents opinion about the price of two wheeler, that the
60% of respondents are natural and 40% of respondents are satisfied on the basis of price

4.11 Rate of safety according to respondents preference for buying a two wheeler

Options No. of respondents Percentage

0
Highly satisfied 0
10
Satisfied 20%
40
Natural 80%
0
Dissatisfied 0
0
Highly dissatisfied 0
50 100%
Total

Figure 11

25
 0.8
0.7
0.6
0.5
0.4 80%

0.3
0.2
0.1 20%

0 0 0 0
Highly satisfied Satisfied Natural Dissatisfied Highly dissatisfied

INTERPRETATION

The figure 11 shows the respondents opinion about the safety of two wheeler, that the
80% of respondents are natural and 20% of respondents are satisfied on the basis of safety

4.12 Rate of maintenance according to respondents preference for buying a two wheeler

Options Percentage
No. of respondents
Highly satisfied 0
0
Satisfied 10%
5
Natural 90%
45
Dissatisfied 0
0
Highly dissatisfied 0
0
Total 50 100%

26
Figure 12

0.9
0.8
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
Highly satisfied Satisfied Natural Dissatisfied Highly
dissatisfied

INTERPRETATION

The figure 12 shows the respondents opinion about the price of two wheeler, that the
90% of respondents are natural and 10% of respondents are satisfied on the basis of
maintenance

4.13 Rate of influenced by to the respondents to select the two wheeler

No. of respondents Percentage

Options
Dealer 6
12%
Family members 10
20%
Advertisement 10
20%
Friends and relatives 20
40%
Others 4
8%
Total 50 100%

27
Figure 13

40%

20% 20%

12%
8%

0 0 0 0 0

1 2 3 4 5 6 7 8 9 10

INTERPRETATION

Majority of respondents are influenced by others that are 40%, 20 % of respondents are
getting from family members and advertisement ,12 % from dealers and 8% of respondents
are from others

4.14 Based on the maintenance of the vehicle expense effected to family budget

No. of respondents Percentage

Options
Extremely effecting 0
0
Moderately effecting 5
10%
Slightly effecting 15
30%
Not effecting 30
60%
Total 50 100%

28
Figure 14

60%

30%

10%

0 0 0 0 0

1 2 3 4 5 6 7 8

INTERPRETATION

Above table shows that the maintenance of vehicle expense that 60% of respondents
are not effecting , 35% of respondents are slightly effecting and 10% of respondents are
moderately effecting

4.15 Rate of comfort according to respondents preference for buying a two wheeler

No. of respondents Percentage

Options
Excellent 15
30%
Good 35
70%
Satisfactory 0
0
Cannot say 0
0
Total 50 100%

Figure 15

29
 0.8

0.7

0.6

0.5

0.4

0.3

0.2

0.1

0
1 2 3 4 5 6 7 8

INTERPRETATION

The figure 15 shows the respondents opinion about the comfort of two wheeler,
that the 70% of respondents are good and 30% of respondents are excellent on the basis of
safety

4.16 Rate of mileage according to respondents preference for buying a two wheeler

No. of respondents Percentage

Options
Excellent 20
40%
Good 20
40%
Satisfactory 10
20%
Cannot say 0
0
Total 50 100%

Figure 16

30
 40% 40%

20%

0 0 0 0 0

1 2 3 4 5 6 7 8

INTERPRETATION

The figure 16 shows the respondents opinion about the comfort of two wheeler,
that the 40% of respondents are good and excellent 20% of respondents are satisfactory on the
basis of mileage

4.17 Rate of maintenance according to respondents preference for buying a two wheeler

No. of respondents Percentage

Options
Excellent 10
20%
Good 30
60%
Satisfactory 10
20%
Cannot say 0
0
Total 50 100%

Figure 17

31
 60%

20% 20%

0 0 0 0 0

1 2 3 4 5 6 7 8

INTERPRETATION

The figure 17 shows the respondents opinion about the comfort of two wheeler,
that the 60% of respondents are good and20% are excellent 20% of respondents are satisfactory
on the basis of maintenance

4.18 Rate of power according to respondents preference for buying a two wheeler

Options No. of respondents Percentage

Excellent 15
30%
Good 30
60%
Satisfactory 5
10%
Cannot say 0
0
Total 50 100%

Figure 18

32
 60%

30%

10%

0 0 0 0 0

1 2 3 4 5 6 7 8

INTERPRETATION

The figure 18 shows the respondents opinion about the power of two wheeler,
that the 60% of respondents are good and 30% of respondents are excellent 10% of respondents
are satisfactory on the basis of power

4.19 Rate of safety according to respondents preference for buying a two wheeler

No. of respondents Percentage

Options
Excellent 20
40%
Good 22
44%
Satisfactory 8
16%
Cannot say 0
0
Total 50 100

Figure 19

33
 44%
40%

16%

0 0 0 0 0

1 2 3 4 5 6 7 8

INTERPRETATION

The figure 19 shows the respondents opinion about the safety of two wheeler,
that the 44% of respondents are good and 40% of respondents are excellent 16% of respondents
are satisfactory on the basis of safety

4.20 Rate of status according to respondents preference for buying a two wheeler

no. of respondents Percentage

Options
Excellent 9
18%
Good 29
58%
Satisfactory 12
24%
Cannot say 0
0
Total 50 100%

34
Figure 20

58%

24%
18%

0 0 0 0 0

1 2 3 4 5 6 7 8

INTERPRETATION

The figure 20 shows the respondents opinion about the status of two wheeler,
that the 58% of respondents are good and18 % of respondents are excellent 24% of respondents
are satisfactory on the basis of status

4.21 Based on handle maintenance

No. of respondents Percentage

Options
Through schedule 25
Maintenance 50%
As a problem arise 15
30%
Post pone as long as 5
Possible 10%
Others 5
20%
50 100%
Total

35
Figure 21

50%

30%
20%
10%
0 0 0 0 0 0
1 2 3 4 5 6 7 8

INTERPRETATION

The figure 21 shows the respondents opinion about the handle of maintenance
of two wheeler, that the 50% of respondents are through schedule maintenance and30%as a
problem arise and 20% of respondents are others .

4.22 Rate of facing problems

Problems No. of respondents Percentage

High cost of purchasing 10

20%
Day to day expense like 30
petrol etc.. 60%
Maintenance of vehicle 8
16%
Above all 2
4%
Total 50 100%

Figure 22

36
 60%

20%
16%

4%

High cost of purchasing

Day to day expenseMaintenance
like petrol etc..
of vehicle Above all

INTERPRETATION

Above figure show that the respondents manly faced problems like 60% of respondents
are faced day to day expense, 20% of respondents are faced high cost of purchase, 16% of
respondents are faced maintenance of the vehicle and only 4% of respondents are above all

4.23 Based on getting benefit from using two wheeler

Benefit No. of respondents Percentage

Easy to travel 10
20%
Provide safety 0
0
Take less time to travel 36
72%
Above all 4
8%
Total 50 100%

Figure 23

37
 72%

20%

8%
0 0 0 0 0

1 2 3 4 5 6 7 8

INTERPRETATION

The respondents says that 72% of respondents are take less time to travel, 20% of
respondents are says provide safety and only 8% of respondents are above all.

4.24 Opinion about the recommendation two wheeler to others

No. of respondents Percentage

Options
Certainly 30
60%
Uncertainly 10
20%
Will not recommend 10
20%
50 100%
Total
Figure

38
 60%

20% 20%

0 0 0

1 2 3 4 5 6

INTERPETATION

While the figure shows the 60% of respondents are certainly recommend to others and
20% of respondents are will not recommend and uncertain recommend.

39
 CHAPTER V
FINDIGS, SUGGESTIONS AND CONCLUTION

40
FINDIND

 50% of respondents are 26-30 age

 Majority of respondents education qualification as shown others
 60% of respondents monthly income 10000-50000
 Most of respondents are private employ
 100% of respondents have their own two wheeler
 Most of respondents are using activa
 Most of respondents are consider price of vehicle
 Majority of respondents are using black vehicle
 90% of respondents are spending 50000-100000 money for purchasing
 60% of price ,80% of safety and 90% of maintenance respondents satisfied
 Majority of respondents are influenced by family members and relative
 60% of respondents are not effecting maintenance of tier family budget
 The respondents features of preference like 70% of comfort, 60% of miantanace ,60%
of power, 44 safety and 585 of status
 50% of respondents are handled their vehicle for through schedule maintanace
 60% respondents are mainly faced problem day to day expense like petrol
 72% of respondents getting benefit like take less time to travel
 Majority of respondents are certainly recommend to others

41
SUGGESTIONS

 respondents are not satisfied with their present two wheelers. They may go for different
brand, So Company should make arrangement to retain their customers by Motivate
their customer by appropriate use of buying motive technique
 Since chi-square analysis shows that there is no relationship between age and level of
satisfaction, income and level of satisfaction. it is suggested that users should select a
two wheelers which is affordable and economical.
 The company shall concentrate on quality products also instead of concentrating on low
priced vehicles alone because 63.75 per cent of the respondents has been feeling
reasonable price in spare parts.
 Mileage and power are two controversies part of the two wheelers. If we need mileage
then we have to compromise with engine power and vice versa. User should be clear
about their necessity.
 After sales service is important but users are not giving importance to it at the time of
purchase so they are dissatisfied by service rendered by the show room. It is suggested
that the users should enquire and analyses about the service rendered by the show room
before purchasing two-wheelers.

42
 CONCLUSION

In this competitive world, every company has to make valuable decision for profit
maximisation through sales maximisation. Every organisation should strive to make consumer
satisfaction its work culture. In order to ensure development of such a culture, the initiative has
to come from the top management who, by their thinking, direction and action, should convey
clear message down the line without any ambiguity. It should not happen that the organisation
keeps this lofty objective only for publicity and lip service and actual actions are oriented in
some other directions. The management should ensure that the staffs are trained to service the
customer in a way that leaves a lasting impression on him.

In the automotive industry, product and service differentiation only highlights the
company from the competitors.

43
 BIBLIOGRAPHY

 www.wikipedia.com
 https://en.m.wikipidia.org
 www.google.com
 An Empirical learning of Buying Behaviour of the Two Wheeler users in Jaipur
District, Asian Journal of Research in Business Economic and Management,
Rajesh Mahrotra, Vol.I, No.5.pp.24-35. (2012),”
 Abdul Karim B.A. (2012), Asian Journal of Research in Business Economic
and Management, Vol.III, No.3. “A Study of Two Wheelers Consumer Buyer
Behaviour in Tirunelveli City.”
 A Never-Before World – tracking the development of Consumer India,
Bijapurkar, Rama. New Delhi, Penguin Books India.(2013)

44
APENDIX

45
 Questionnaire
Dear Respondent
I am SHIJILA. M, Final year b.com student at THUNCHAN MEMORIAL
GOVERNMENT COLLEGE TIRUR. As a part of curriculum , I am can ducting a survey on
the topic “ CUSTOMER PREFERENCE TOWARDS TWO WEELERS WITH
SPECIAL REFERNCE TO WOMEN IN TIRUR LOCALITY ”. The following
questionnaire is for collecting information for my project. I request you to kindly give me your
valuable time to fill this questionnaire, I assure you that the information provided by you will
be kept confidential.
1: Personal details
Name :
Age : below 25 26 – 30 31- 35
36-40 above 41
Gender : male female
Education: SSLC plus two degree other
Monthly income : 5000-10000 10000-50000
50000-100000 above 100000
Occupation: GOVT: employee private employee:
House wife
2: Do you own any two wheeler currently ?
Yes No
3: specify the brand of your two wheeler?
Activa YEMAHA Jupiter
Access others
4: what are the function do you consider while purchasing the two wheeler?
a. Price b. brand name c. comfort
d. safety e. design f. size
g. mileage h. performance i. maintenance cost
j. other
5: which colour you prefer for your towards?
a. Yellow b. black c. white d. other

46
6: how much rupees you spent for purchasing your two wheeler ?
20000-50000 50000-100000 above 100000
7:how the following features are satisfied you?

Features highly satisfied satisfied Neutral Dissatisfied highly

dissatisfied

8: who influenced you to select the two wheeler particularly over the other vehicle?
Dealers family members advertisement
Friends and relative other
9: how the maintenance of vehicle will effecting your family budget?
Extremely effecting moderately effecting
Slightly effecting not effecting
10: when do you handle maintenance related automobile problem?
Through schedule maintenance
As a problem arise
Post pone as long as possible
Others
11: what are the main problems you faced by using two wheeler?
High cost of purchase
Day to day expense lake petrol etc
Maintains of vehicle
Above all
12: what are the main benefits you get from using two wheeler?
Easy to travel
Provide safety
Take less time to travel
Above all

47
13: do you recommend your two wheeler to your family and relative?
Certainly uncertainly will not recommend
14: Please rate the following features according to your preference?

Features Excellent Good Satisfactory Cannot say

Comfort
Mileage
Maintenance
Power
Safety
Status

15: suggest any ideas for more innovation?

48