Design thinking

fundamental and its critical

role in car designing.

By - Shruti ruhela
 What is Design thinking ?

“Design thinking is a discipline that uses

the designer’s sensibility and methods to
match people’s needs with what a viable
business strategy can convert into
customer value and market opportunity.”
Tim Brown (Industrial designer)
We see the road ahead as full of opportunities. The challenge is
picking the best ones for your business and audience, and seeing
them through to market. This is exactly where Design Thinking
fundamentals are immensely valuable, not only in identifying
where new opportunities lie but also which ones are most
important.
 360-Degree Camera Systems (Bird's Eye View Camera or
360-Degree Parking camera)

It basically removes almost all the blind spots and gives you the best possible estimate
of your surroundings. Whenever the reverse gear is engaged, the system switches on
all the four cameras and the proximity sensors around the car. The data collected from
these components is then fed to a highly sophisticated system which then constructs
the image of the surroundings and shows it to the driver in a flat top view for assisting
the driver in reversing the car.

So this system has a great benefit and can make

your car driving experience great. Many
carmakers have started equipping their high-end
cars with this technology.
 Captain Seats vs Bench Seats; The Pursuit of Comfort

One of the first thing we notice in any vehicle, is the level of comfort and convenience
offered. After all, who would like to travel in a state of constant discomfort and irritation?
And while interiors and other modern features such as infotainments, sunroofs,
armrests etc. have a big role in contributing towards a comfortable journey, everything
goes for a toss if the seats aren’t as comfortable as they might be. And with modern-
day SUVs and MUVs now offering options to opt-in for captain seats, our inclination for
comfort has been triggered.
Captain seats are the modern-day offering
that is slowly making its way to every
leading SUV and MUV. As compared to
conventional bench seating, captain’s seats
are crafted to fit a single person and offer
higher back support. Just like your
comfortable rocking chair at home, a
captain seat generally has its own armrests
that are sometimes even adjustable.
Usually, a captain seat comes with a
contoured design and is shaped like a
saddle for maximum comfort.
Thank you