 What is communication?

 Why communication is important in the

professional career of commerce students?

 Definitions of communication
 Major elements of communication
 Process of communication
 What is communication?

 What is Communication?

 The word communication is derived from the Latin

word “Communis” which means
‘to share’’
“To make known”
 Why it is in the Latin language?
 In the 15 th century the era is known as age of
 Renaissance & Reformation- King Martin Lutehr
 Plato, Aristotle, & Socrates
 English dictionary- Dr. Johnson-15 April 1755
 Definitions:-

 1] Communication is the process of passing

information & understanding from one person to
another.
 -- Keith Davis
 2] Communication is any behaviour that results in
an exchange of meaning.
 -- The American
Management Association

3] Communication is the process by which
information is passed between individuals &
organizations by means of previously agreed
symbols.
--- Peter Little
4] Communication is an exchange of thoughts,
ideas, opinions, feelings & emotions from
one person to another person.
 Elements of Communication

 Effective Communication requires following

Elements
 Elements of communication:

 Sender
 Message
 Channel / Medium
 Receiver
 Feedback
 Sender:
 Sender is the first major element of
communication.
 Sender is the person who intends to pass

knowledge, ideas thoughts and information.

 Functions of sender:

1] To select proper medium.

2] To encode the message
3] To transmit the message
4] To receive the feedback
EX. Teaching & Learning
 Message:

 Message is the information passed from

sender to the receiver.
 The message should be simple and clear.
 Success of communication depends on clear

message.
 Channel / Medium
 Channel is the link used for communication.
 It can be verbal or non-verbal.
 Selection of suitable channel is necessary.
 Chanel can be: Telephone, mobile ,letter, fax,

internet, etc…
 Receiver
 The person who receives the message is
known as receiver.
 One of the active element.
 Functions:

1] To receive the message.

2] To decode the message
3] To give feedback.
Decoding is the process related with the
receiver.
To translate or interpret the message
 Feedback

 It is the last element of communication.

 It is the response given by receiver to the

sender.
 Without feedback communication remains

incomplete.
 Feedback must be honest and constructive
 It is of two types---
 1] Positive 2] Negative
Process of Communication
The Communication Process

Sender Encoding

Channel Noise Message

Barrier
Feedback Channel

Decoding Receiver
Objectives of Communication
Presented by Dr. Gaikwad Vijay
 Objectives of Communication
 To exchange the Information
 To give advice
 To give order
 To give Instruction
 Persuasion
 To provide Motivation
 To give education
 To give warning and Boosting the Morale of

Employees
 To plan and execute task
 To delegate responsibility
 To suggest /recommend/train
 To warn/ reprimand
 To persuade or convince
 To co-ordinate
 To achieve organizational goal
 To build better relationship
 To increase efficiency. To be understood /to

understand other.
 To share feelings/emotions
 Write a short note on objective of
communication.
 Ans: An objective is a specific result that one aims
to achieve within a time frame with the help of
available resource. Communication is the exchange
of information between a sender and receiver with
an aim to achieve a meaningful response.
Communication is the lifeblood of an organization
and is an essential life skill necessary for one's
professional and personnel success.
Communication must always been planned manner,
with specific objectives in mind to be achieved in
order to be effective. Some objective of
communication are
 Characteristics of Communication
 Communication is a two way process
 It is a cyclic process
 It is both art as well as science
 Communication is a dynamic process
 Home Assignments
1)What is communication? Explain the
communication process with the help of
major elements.
2)What is channel or medium of
communication?
3) What are the objectives of communication?

Write short note on:

1) Encoding
2) Decoding