LESSON 5

Marketing Products
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JUN ODONZO
TLE 6 Teacher
Creative packaging and labelling techniques
Every product that is available in the market has its own distinct
packaging and labelling. Packaging and labelling are important
because they add to the marketability of the product.
In order to succeed in the market, your product must be
competitive. Most companies invest time, effort, and resources on
their product’s packaging and labelling, to ensure that they are
designed appropriately and that they are attractive and distinct.
Packaging and labelling are usually considered a part of the
overall “marketing strategy” to .
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The three most important functions of packaging
are:

• Contain and protect the product

• Promote the product
• Facilitate the storage, use, and convenience of product.

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Labelling, on the other hand, serve the dual purpose:

 Providing the necessary information about the product such as

its contents, features, instructions as to its usage, and
manufacturing information
 Promoting the product with the use of branding, and attractive,
colorful marks.

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Technology–assisted and other means of product marketing

 Print Media. Finished products can be marketed in print advertisements such as

newsmakers, magazines, brochures, and flyers.
 Product display. Finished products can be displayed and sold in exhibits, markets and
bazaars.
 Internet marketing. This is promoting the finished products through the internet, e-mail,
and social networking sites. Consumers nowadays spend most of their time surfing the
Internet. Given the situation, entrepreneurs specifically use various social networking sites
such as Facebook and Instagram and other websites (e.g. OLXPhilippines, Ayos ditto, Sulit)
or applications (e,g. Viber, Facebook Messenger) to reach their consumers.

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Computes income from sales

Computing for earnings

 A person or group who ventures into business has one ultimate goal: to earn profit.
The continued existence of the business is highly dependent on the following factors:
• Ability to sell products and/or services and
• Ability to keep operating costs and expenses down while maintaining the quality
of merchandize.
The formula for computing business profit is as follows:

Profit = Sales-Expenses

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PROFIT
is the amount earned from the sales of products and/or services after operating costs and expenses
have been deducted. Sales is the amount of money received from the customer in exchange for the
product and/or service provided and sold. Expenses include the amount spent to produce the
product or undertake the service including the cost of:
Materials and equipment
Labor
 Packaging and labelling
 Marketing and promotions
 Damage to goods and spoilage
 Utilities( electricity, water, transportation, telephone, internet, etc)
 Other expenses

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SAMPLE COMPUTATION
For example, you want to make a basic medicine cabinet and you decided to sell it with a
40% mark-up in addition to your capital or cost of expenses.

Materials Cost
Wood (Palo China 1x5x10 ft) 160.00
Sand paper (5 pcs/10 each) 50.00
Nails (2” size-100.00/k) 50.00
Varnish (1 bottle) 40.00
Paint brush 20.00
Labor 25.00
Utilities 100.00
Total 445.00

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SAMPLE COMPUTATION

Cost of Items: 445.00

Mark-up: 40%
445.00 x 0.4 = 178.00 ( Mark –up)
Selling Price = 445.00 + 178.00 = 623.00
No. of Cabinets sold = 10
Sales 6,230.00
Cost - 4,450.00
Profit 1,780.00
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Planning for Mass Production or Creating a New Product

A plan in starting to create new products or

increasing volume of production must be done to
guide you in achieving your goals.
The plan will help in monitoring and evaluating the
progress of your business and see if it is possible for
expansion or to create another product.
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Below are planning ideas that you can do for your products.

1. Product planning- enhancement, packaging, and distribution

or selling. It includes adapting to current trends.
2. Budget or financial planning- developing effective strategies
in managing capital or funds.
3. Marketing planning- a review on the current market
situations the capacity of the target market to buy the
products. The promotion of the product should be considered.
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