RURAL TOURISM

TO THE SOUL OF COUNTRY

BY SUSHMA MURTHY (20BAT1085)
A VERY HAPPY WORLD TOURISM
DAY!
INTRODUCTION:
◦ The lifestyle of villager is different from
the city life .even after the
Industrialization, most of the Indian
population is engaged in
agriculture .there are other people in rural
India who earns their bread by various
arts, handicrafts and Tourism.Tourism in
India gives employment and business
opportunities to many people who are
employed in rural sector
◦ Rural tourism focuses on actively
participating in rural lifestyle.it
can be a variant of Ecotourism.
Many villages can facilitate
tourism because many villagers
are hospitable and eager to
welcome visitors. Agriculture is
becoming highly mechanized and
therefore, requires less manual
labor.
DEFINATION:

◦ Any form of tourism that showcases the rural

life, art ,culture and heritage at rural locations
thereby benefiting the local community
economically and socially as well as enabling
the connection between the localites and
tourists for more enriching experience can be
coined as Rural Tourism.
OBJECTIVES:
◦ To understand the potential of rural tourism
◦ To find out the impact of rural tourism
◦ To identify challenges and opportunities in rural tourism
◦ To identify the essential elements for development of rural
tourism
◦ Rural tourism will bring people of
different cultures, faiths, languages,
and life style close to one another,
it will also provide a broader
outlook of life.it will only generate
employment for the people it also
develops social values and ethics.
FEATURES OF RURAL TOURISM:
◦Seasonality
◦Fragmentation
◦External markets needed
◦Role of Woman
◦Economic role
RURAL TOURISM ACTIVITIES IN INDIA
◦ Working in agricultural fields
◦ Staying in country houses
◦ Local cuisine
◦ Use of eco –friendly transportation
◦ Nature walk
◦ Birds and animal show
◦ Exhibiting local folk art
 NEED FOR RURAL TOURISM
◦ Generates income and jobs
◦ Exchange between rural and urban areas
◦ Strengthening local and regional structures by
creating networks
◦ Enlarging diversity of economic developments
◦ Awareness of values of a landscape & nature &
culture
RURAL TOURISM RESOURCES IN INDIA
◦ AGRICULTURE
◦ HERITAGE-CULTURE,TRADITION,CUSTOMS,FOLK ARTS
◦ ECO TOURISM ACTIVITIES
CHANNAPATNA:
◦ Channapatna,(land of toys) is located 60 km from bangalore,Karnataka ,on bangalore-mysore
highway ,channapatna toys are particular form of wooden toys that are manufactured in the
town of channapatna in rural district of Karnataka state
STORY OF CHANNAPATNA:
◦ The story of channapatna ,is traced from the back time of tipu
sultan.tipu sultan had encouraged the Persians to come to india to
share the knowledge to the artisans the art of making wooden toys
◦ World famous for its eponymous toys,channapatna is great
place to visit ,it is a eye feast for tourists ,to explore the
traditions ,cultures of channapatna
◦ This small town has few factories and few workshops
where one can see crafts man at work
◦ People from various countries visit this place ,to catch up
the beauty of the place as well it generates income for the
localites ,as they need shelter and food to survive
◦ This place is known for its scenic surroundings but it has
become more popular for its eye- catching wooden toys
and hence called as city of toys
◦ Manufacturing and twisting of raw silk and coconut is a
major product of channapatnam
◦ It is also famous for toy manufacturing industries,toy
shops and religious visits
CHANNAPATNA TOYS
RURAL TOURISM IN INDIA
◦ India the land of villages- “ to know the
culture,tradition and life style of any Indian state
travel to villages and stay there” .Indian villages are
treasur house of culture,tradition,colorful events and
nature at its best.
SCOPE OF RURAL TOURISM:
◦ Accessibility of rural areas
◦ A move towards short break holidays
◦ Increased interst on eco –tourism
◦ Rural location are ideal for rejuvenation and peace of mind
and relaxation
POSITIVE IMPACTS OF RURAL TOURISM

Economic benefits
Contributes for the growth and handicrafts
Over dependency on agriculture will reduce
Socio-cultural benefits
CHALLENGES:
◦ Problems related to law and land use
◦ Lack of trained man power
◦ Lack of awareness
◦ Poor infrastructure and insufficient
financial assistance
RECOMMENDATIONS
◦ Necessity of creating awareness in local people about
importance of rural tourism
◦ Build confidence in safety and security
◦ Plan for sustainable growth of rural tourism
◦ Active participation of governments in policy making and
its implementation
NEGITIVE IMPACTS OF RURAL TOURISM

Tourism resources in rural areas are seasonal

Chances of abusing the culture
Over use of resources and local facilities may lead
pollution
Exploitation of local population in name of tourism
CONCLUSION
◦ Rural tourism is the main driver of economic growth ,employment
generation in more than 80 countries
◦ It has the potential of addressing issues such as rural
poverty ,empowerement of woman,strengthening the economic status
◦ It is necessary to create the right environment to attract FDI by
establishing progressive legal – institutional framework
◦ Circuit development approach yields fastest results
THANK YOU!