PT INDAH BAKTI

(Computer Hardware and Software Distributor)

MEMBERS GROUP

AHMAT ALFIANA SAHRIZAL CAHYO

ENTISOR INDRIYANI IRGALANA DWI
PUTRA KARTIKO
Buissnes Backround
PT Indah Bakti is a computer hardware and software distributor
and seller based in Semarang that services clients all throughout
Indonesia. Since its inception in December 2013, PT Indah Bakti
has been successful in assisting a variety of local and large-scale
projects. PT Indah Bakti specializes on selling computer
hardware and software, but it also has a long list of well-known
clientele and vast expertise developing or selling high-quality
computer equipment at all price points.
 VISI COMPANY

Develop a healthy computer marketing business both

hardware and software by expanding retail networks,
especially in Indonesia.

MISI COMPANY

Provide the most comfortable shopping experience

supported by good service Developing markets
indonesia
Purpose and Objektif
PT. Indah Bakti was founded with the same goal as the
company's vision: To develop a healthy computer marketing
business both hardware and software by expanding its retail
network, especially in Indonesia. This business is expected to
meet the needs of the community in the field of computer
hardware and software. because of the growing and high
demand for services related to the needs of computer hardware,
PT. Indah Bakti took the initiative to open a store with a middle-
class concept to provide the best shopping experience to
customers.
 PROFIL BISNIS
Managed by PT INDAH BAKTI is a
business entity engaged in the sale
of IT (Computer) products, both
hardware and software.

Since the establishment of PT Indah

Bakti in 2013 until now, we are
determined to build a long-lasting
business. Prioritizing the brand
image with the best service.
 Market Strategi
PT INDAH BAKTI is a company th
was established at the end of 20
This company is engaged in the
of information technology equip
and its maintenance services. Th
company still does not have a pl
and integrated marketing strate
 Market Strategy
Considering that a planned and
integrated marketing strategy is one
of the keys to the success of
achieving a company's sales target,
then to develop a CV computer
marketing strategy the data used as
the basis for this thesis to develop a
marketing strategy is market
potential data.
Product Management
PT INDAH BAKTI is engaged in
trading which sells various kinds of
computer hardware (hardware) and
software (software). All products
sold by PT INDAH BAKTI are official
products from vendors and
distributors in Indonesia. Currently,
PT INDAH BAKTI has more than 100
employees and has opened more
than 3 stores in the Semarang area.
 SWOT ANALYSIS
The main strength of PT
INDAH BAKTI is that it is well
known in the Semarang area
and even outside Semarang.
Besides that, the products
provided are of good quality
S W
and guaranteed.
The weakness of PT INDAH
BAKTI is that there are still
many employees who are not
very knowledgeable about the
world of computing, so there is
often a miscommunication
between employees.

The opportunity for PT

INDAH BAKTI is to be 0 T
able to dominate the
computer market in the
Semarang area by
providing the best
service to clients
The threat of PT INDAH
BAKTI is that many
computer companies in
Semarang also have a
quality that is not inferior
to PT INDAH BAKTI.
 COST PLANS

BUILDING RENTAL RP; 1.000.000

EQUIPMENT, SHELF,
STOREFRONT, ETC RP; 2.500.000

HADWARE STUFF RP; 200.000.000

SOFTWARE STUFF RP; 25.000.000

THANK
YOU