Tourism Industry

Bina Nusantara University: English for Business Presentation

LA 62
Christy Immanuel Juneza
NIM 2201816285
Opening
• American established author Henry Miller once said, "If we are always
arriving and departing, it is also true that we are eternally anchored.
One's destination is never a place but rather a new way of looking at
things."
• According to the World Tourism Organization (UNWTO)
"Tourism is defined as the activities of persons identified as visitors.  A
visitor is someone who is making a visit to a main destination outside
his/her usual environment for less than a year for any main purpose
[including] holidays, leisure and recreation, business, health, education
or other purposes….This scope is much wider than the traditional
perception of tourists, which included only those travelling for leisure."
Structure
• a. Basic types of services' by Travel Agencies

• b. Examples of famous international and national travel agencies

• c. How customer's needs affects agencies

A. Basic types of services' by Travel
Agencies
• Outbound oriented
Sells tours that are progranmed to go abroad, outside of the country. 
Bigger ones works together with other countries' inbound operators.
Smaller business may sell backpacker's styled trips.

• Inbound oriented
Sells tour programs around the country. 
Bigger companies work with other countries' outbound operators. 
Basically the same as Outbound, only different coverage.
B. Examples of famous International and
National Travel Agencies
• National:
Witta (the more expensive one usually because of their amenities),
Avia. -> in a 2 weeks trip, the maximum number of countries they
programmed to visit is around 3.

• International:
Trafalgar, Globus -> in a week’s trip, they may have programmed trips
that would go to 5/6 different countries.
C. How customer's needs affects agencies
Differences between Indonesia's travel program from international ones
• International:
Experience and knowledge oriented
They go to Art Museums, go on a Historical journey around a city, meet local people, try out
the local's way of doing things (art, food, commuting), taking their time to soak in each
place they visit. The tour guides actually explain about the places, and the tourists hear
them.

• Indonesia: (except for companies that cater foreigners)

Souvenir and the number of places they visit –oriented

Go on a bus, have tour guide explain as little as possible about the history and culture but
rather small talks. Stop at a place briefly for pictures, souvenirs, then back up the bus. And
for international tours, they don't go and try the local food, but mostly Chinese food.
But with younger generations come, this starts to change, slowly.
Conclusion and Closing

• So in conclusion of everything, there is no better types of of tour

programs, everything depends on what the guests are demanding. 

• If there's a demand, there's a market.

• We didn't even touch the tip of the iceberg of the travel industries
here. There's online localized travel agencies. There's specialized travel
agencies, food travel, history travel. Those that caters adventurists,
going to jungles, deep sea divings, rock climbers, and many others