Case Study - Apple Inc

assignment
 PESTEL
Political Economic Socio-cultural Technological Eco-Environmental Legal

- Heavily dependent on Despite Apple’s high price point,
lower cost manufacturing
in China. Social and they are able to expand into
political unrest in China Singapore due to high currency
could disrupt or increase value of SGD. Allowing a large
the manufacturing costs
percentage of the population to
be able to afford new devices
from Apple.
Due to Apple’s high price Singapore is currently one
of the countries which
point, lower income technology companies want
nations may not be som to setup operations in. For
example Google, Facebook
& Tencent. This shows that
these MNCs are trusting
that the country has the
capabilities to further
provide valuable insights
into the expansion of their
product line.
Business sustainability Singapore has an anti-
trend
- recycling and related monopoly law in place
programmed Apple which effectively allows
Apple to compete in the
market. This is because no
one company will be
allowed to dominate. This
helps promote innovation
between the brands,
Possibly bringing their
growth up faster.
Strength

The ecosystem is successful due to the ease of use of products and how well they integrate with each
other and the services of the company. All your apple device that seamlessly integrates with your other
Apple devices.

Brand Recognition & Customer Loyalty. by strong advertising and marketing capabilities, Apple is
recognized world-wide but also demands loyalty

Unique ability to design and develop proprietary hardware, software, privacy, applications and services.
weakness

Weakness 1 Weakness 2

IMCOMPATIBILITY WITH OTHER HIGH PRICE

SYSTEMS
-Customers have to purchase Apple accessories
because Apple’s products do not support with other
-Due to the increment of competitive
product like Huawei, Oppo, and Vivo,
consumers can easily select products with
comparable quality at cheaper prices.
-Due to the premium price, its products can
be considered as a luxury, thus only middle
or high income consumers can afford it.
 Strength

Phones of various price range, cater

to different groups of consumers

Samsung
Weakness

Uses Android System, which

many viewed as inferior to Apple
The Consumers
Age 18 - 45

Gender Male & Fermale

Income High Earners

Occupation Student/Professionals/
Manager/Executives
Race All

Location International
Buyer’s behaviour
Personal - Lifestyle
Buyer purchase based on their lifestyle and living. Which involves in the work or personal use.

Social Factors

- Groups and Social Networks

Many people around you may influence a person’s behavior. As well as online social networks which
easily influence one decision where people socialize and exchange informations.

Consumers buy apple products as they provide updates and pass advances in technology to their
customers for free, they offer excellent customer service when there are issues faced by
customers.