Qualitative Research

Difference between quantitative and qualitative

research
Difference between quantitative and qualitative
research
Difference between quantitative and qualitative
research
Exploratory

Exploratory (for qualitative business

research). It is designed to find
more information about the
problem. Issue, or phenomenon. It
is also intended to reduce the
research options to a manageable
size.
Exploratory
Phenomenology. This qualitative
research approach explores the
world of participants by gaining
thoughts, insights or perception
about a particular phenomenon. In
this approach, the researcher tries
to investigate an individual
thoughts and perceptions, and find
the common ground to every
experience.
Exploratory

Narrative Research. A qualitative

research that narrates the life
experience of an individual told to
the researcher or from available
document or material. Narrative
research highlights the special
events in the individual’s life.
Exploratory

Grounded theory. This qualitative

approach aims to generate theory
from the data which are analyzed
and interpret inductively. This is the
result of thorough interviews and
observations.
Exploratory

Case Study. This qualitative

research approach present a
detailed analysis of specific case.
Format B
Format B
Format B