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Sport for Social Change

International Week
November, 2009 – São Paulo, Brasil
Sport for Social Change
In 2007 Nike supported the creation of a global movement: the Sport for
Social Change Network – SSCN, that in Brazil is named REMS – Rede
Esporte pela Mudança Social.

The movement gathers 30 non-profit organizations in Brazil, leaded by UNDP

– United Nations Development Program. Those NGOs are from all over the
country, although mostly from Rio and São Paulo. All of them believe in the
power of sports to change lives. Most of them run sport for change programs.
All of them work direcltly with excluded youth and youth related themes.

In Southern Africa and Eastern Africa, the same movement is alive.

The SPORT FOR SOCIAL CHANGE INTERNATIONAL WEEK was the first
global meeting of those groups, after they started to work.

It was also the first time to show up to an open audience with innovation and
sustainability ideas around sports.

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THE EVENT
One week, one city: thinking about sport for social change
 4 continents represented through sport for change initiatives

 SSCN meeting on governance issues

 Open meeting to build a common agenda of sport for change

 Inspiring lecture with Auma Obama

 11 Presentations and Panels around sport for change programs and new ideas

 Marketplace with +10 initiatives for Social inclusion through sports productive
chain
 4 sport for change workshops, with SSCN methodologies/members

 UNDP and J.Leiva workshops on the Human Development Index Report, through
the lens of sports and on tax benefits for sports programs
 Manifesto launched, by Athletes and former athletes

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AGENDA

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OVERVIEW

Launching Presentations Methodologies

Workshops Marketplace Manifesto

SSCN Meeting Outcomes Media

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OVERVIEW

Launching Presentations Methodologies

Workshops Marketplace Manifesto

SSCN Meeting Outcomes Media

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LAUNCHING

Auma Obama, SSCN Convener for Eastern Africa - “Sport for Social Change”

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LAUNCHING

+250 attended to the launching.

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LAUNCHING

Sesc Representative, João Leiva (JLeiva director), Juliana Antunes (Unilever) Ana Moser (former Olympic athlete), Auma
Obama (SSCN convener for East Africa), UNDP Representative, Ziba Cranmer, TIago Pinto and Andrew Ogilvie, Nike Directors

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OVERVIEW

Launching Presentations Methodologies

Workshops Marketplace Manifesto

SSCN Meeting Outcomes Media

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SPORT FOR CHANGE WORKSHOPS

IEE- Instituto Esporte Educação

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SPORT FOR CHANGE WORKSHOPS

IEE- Instituto Esporte Educação

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SPORT FOR CHANGE WORKSHOPS

IEE- Instituto Esporte Educação (Methodologies for Sports Instructors)

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SPORT FOR CHANGE WORKSHOPS

EPROCAD – Street Futebol Curriculum

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SPORT FOR CHANGE WORKSHOPS

EPROCAD – Street Futebol Curriculum

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OVERVIEW

Launching Presentations Methodologies

Workshops Marketplace Manifesto

SSCN Meeting Outcomes Media

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UNDP – HUMAN DEVELOPMENT
INDEX REPORT THROUGH SPORTS

Workshop to discuss how sports can impact on human development index

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UNDP – HUMAN DEVELOPMENT
INDEX REPORT THROUGH SPORTS

Workshop to discuss how sports can impact on human development index

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TAX BENEFITS TO SPORTS PROJECTS

Didatic workshop on how to apply for the Brazilian Law of tax benefits to sports social
programs
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OVERVIEW

Launching Presentations Methodologies

Workshops Marketplace Manifesto

SSCN Meeting Outcomes Media

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SUSTAINABLE MARKETPLACE

Sport for Change initiatives: Community Surfboards Factory

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SUSTAINABLE MARKETPLACE

Sport for Change initiatives: Community Footwear made from footwear industry waste

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SUSTAINABLE MARKETPLACE

Sport for Change initiatives: Nets made by recycled PET

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SUSTAINABLE MARKETPLACE

Sport for Change initiatives: Skateboards with sustainable wood

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SUSTAINABLE MARKETPLACE

Sport for Change initiatives: Wikimap and SMSport, new technologies + sport for change

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OVERVIEW

Launching Presentations Methodologies

Workshops Marketplace Manifesto

SSCN Meeting Outcomes Media

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NETWORKS, INNOVATION AND
SUSTAINABILITY

Ziba Cranmer, Global Director for Nike Innovation Lab speaks about Networks, Innovation and
Sustainability
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NETWORKS AROUND THE WORLD

Paul Caccamo, Up2Us founder (US) and Thomas Adams, SSCN Convener for
Southern Africa – Sport for Social Change Global Movement Panel

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GLOBAL SSCN MOVEMENT

Liz Odera SSCN Convener for East Africa and Ricardo Vidal, SSCN Representative for
Brasil – Sport for Social Change Global Movement Panel

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SOCIAL LEGACY FOR SPORTS EVENTS

Cameron Sinclair (Architecture for Humanity Founder), Mel Young (Homeless World Cup Founder) and Andrew Ogilvie (Nike
Sustainable Business & Innovation Global Director) – Social Legacy and Sustainable facilities for Sports events Panel

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LEGACY AND SUSTAINABILITY

Cameron Sinclair talked about the Architecture for Humanity efforts to rebuild communities through sports and about
sustainable sports facilities that help communities to save energy and water, while providing a safe place to play.

Mel Young talked about how Homeless World Cup (the event and the programmes ran by the HWC Foundation)
support homeless people around the world to change their lives through futebol

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GENDER: WOMEN IN SPORTS

Maria Bobenrieth (Women Win director) and Elenice Tamashiro (Ashoka Changemakers
representative) – Women in Sports Panel
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SPORTS AND JOBS FOR YOUTH

Ana Lucia Alencastro (Ministry of Labor) talks about the opportunities for youth
on the sports occupational arch.
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SPORTS AND GOVERNMENT

Ricardo Capelli (Ministry of Sports) and Angela Bernardes (SSCN – Fundação Gol de Letra)
discussing about the Sports Law for tax benefit to social programs
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OVERVIEW

Launching Presentations Methodologies

Workshops Marketplace Manifesto

SSCN Meeting Outcomes Media

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MANIFESTO

Magic Paula (former basketball player), Maristela Baioni (UNDP Representative), Raí (former
BNT world champion), Fernanda Keller (Thriatlhon athlete) and Edmilson (BNTplayer)
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ATHLETES

Raí and Ana Moser, former athletes and SSCN members

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ATHLETES

Bebeto (former BNT world champion) and Edmilson (Futebol player) – SSCN Members

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ATHLETES

Magic Paula (Basketball Olympic Athlete) and Fernanda Keller (Thriatlon)

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NIKE ATHLETES

Whashington e Dagoberto: futebol players

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MANIFESTO

Dagoberto (futebol player), Washington (futebol player), Raí (former BNT world champion), Fernanda Keller
(triathlon athlete), Magic Paula (Olympic Basketball athlete), Edmilson (futebol player)
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OVERVIEW

Launching Presentations Methodologies

Workshops Marketplace Manifesto

SSCN Meeting Outcomes Media

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SSCN MEETING
Representatives of all 30 NGOs

Decision about the institucionalization of the Network

‘Athletes for Citizenship’ legitimated as the new Executive

Secretary

Presentation about the new role of UNDP on the network

Manifesto “pre-development”

Definition of the 6 sport for change themes that will be

considered on next steps

Agreement on considering the next sports events in Brazil

as a priority for the SSCN Agenda

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OVERVIEW

Launching Presentations Methodologies

Workshops Marketplace Manifesto

SSCN Meeting Outcomes Media

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 OUTCOMES
+ 2.000 people touched

+ 700 people registered for at least one activity

+ 200 people attended daily (less than 1 week to outreach)

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OUTCOMES
NEW PARTNERSHIPS

Ministry of Social Development – supported the sustainable

marketplace

J.Leiva, Consultancy on tax benefits for sports programs

 SESC, Sports and event facilities all over the country

 ISCA – International Sport and Culture Association

 Museu da Pessoa – storytelling

 Unilever

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OUTCOMES
SPORT FOR CHANGE AGENDA

 Open meeting with SSCN members and new potential

members to building a common agenda of sport for change;

 6 Sport for Change approaches discussed:

Sport and Education

Sport for Economic Development

Sport and people with disabilities

Sport and Diversity

Sport for Peace

Sport and Health

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OVERVIEW

Launching Presentations Methodologies

Workshops Marketplace Manifesto

SSCN Meeting Outcomes Media

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MEDIA COVERAGE
TV

ESPN

(covered the whole event and will do 2 special TV programs

about SSCN )

Gazeta Esportiva (TV Gazeta)

Magazine (BAND Sports)

Ressoar (Record News)

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MEDIA COVERAGE
Journalists that covered the event

√ Adriana Carranca, Jornal O Estado de S. Paulo

√ Sandra Manfredini, Diário do Comércio

√ Adriano Dolph, Programa Gazeta Esportiva - TV Gazeta

√ Raquel Bueno, Programa Ressoar – TV Record News

√ Renata Lopes, Programa Social Clube – TV ESPN

√ Marcelo Rosemberg, Programa Magazine – TV BandSport

√ Felipe Serafim, Correio Braziliense

√ Marcos Garcia, MSN

√ Gustavo Franceschini, Abril.com

√ Guilherme Costa, Máquina do Esporte/ UOL

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CLIPPING

MSN PORTAL

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CLIPPING

VEJA Online – Weekly News Magazine (Website)

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CLIPPING

ESTADÃO ONLINE – Main Newspaper in São Paulo State (Website)

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CLIPPING

ESTADO DE SÃO PAULO NEWS PAPER – Main Newspaper in São Paulo State

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CLIPPING

A TARDE Popular Newspaper, São Paulo

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CLIPPING

JORNAL LANCE – Main Sports newspaper - National

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CLIPPING

Máquina do Esporte – Sports Website

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CLIPPING

ABRIL WEBSITE – Online Portal, Sports section.

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CLIPPING

DIARIO DO COMERCIO – Main Newspaper on Economy issues, National (Website)

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CLIPPING

PLURALE MAGAZINE (Website) – Sustainability issues

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CLIPPING

PLURALE MAGAZINE (Website) – Sustainability issues

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THANKS

Athletes, Speakers, SSCN Members, Sports Secretary for São Paulo and Partners of the
event
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