Lesson 1 Logo Design and

Cartoon Making
Art Processes, Elements and Principles
Applied in Commercial Art
(A6EL-Ia / A6PL-Ia)

N. Mallen Noriel M. Mallen MAPEH Teacher

How are you familiar with these pictures?
Can you name some of them?

Universal Robina Selecta Cherry Mobile Globe

Corporation

N. Mallen Jollibee Nestle Ariel Meralco

 Look at the following
images.
- Are you familiar with
these logos?
- What do you think are
the importance of these
logos?
- What are the different
art elements that can be
found in these logos?

N. Mallen
Logos – are among the most common
symbols in our visual environment. We
see them on television, on the Web, in
billboards, in newspapers, in
magazines, in packaging, etc.
Logos like symbols convey a
message, information, or embody ideas
about that which it represents.
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 Art Elements used in Logo Making

Colors

Colors is very powerful. Looking at colors can

make us fell happy, calm or excited.
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 Art Elements used in Logo Making

Words/
Texts
- In this way, the logo is easier to see and
remember.
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 Art Elements used in Logo Making

Shapes

Basic shapes can be placed almost anywhere

and still maintain the balance.
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 Art Elements used in Logo Making

Free form

Combination of lines and basic shapes used

by logo designers.
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Practice. Identify the following incomplete logos.

Bench Mang LBC Dunken

Inasal Donut

Hawk SM
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 Using the different art elements, create a logo for the group and discuss what
their logo symbolizes.

N. Mallen