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PERSONELE MANAGEMENT

ZERHAN S. LAARIN

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OBJECTIVES

•What is Corporate Social Responsibility (CSR)?

•Why Making CSR Outcomes Part of Performance Appraisals Helps Organizations?
•Why Making CSR Outcomes Part of Performance Appraisals is not an End in Itself
• Advantages of job evaluation

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Why Making CSR

Outcomes Part of
Performance Appraisals
Helps Organizations?
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WHAT IS CORPORATE SOCIAL
RESPONSIBILITY (CSR)?

CSR is the continuing commitment by businesses to behave

ethically & contribute to economic development while
improving the quality of life of the workforce & their
families ,local communities and the society at large

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LEGAL BASED

The bill, to be known as Corporate Social Responsibility

act of 2013, amends Section 43 of Batas Pambansa Blg.
68, otherwise known as the "Corporation Code of the
Philippines.

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Corporates are under Pressure
to Meet their CSR Commitments
It is often the case that corporates struggle to meet their
Corporate Social Responsibility or CSR commitments and
responsibilities due to a variety of reasons. Indeed, the fact that
corporates often sideline CSR in the pursuit of profits means
that they often pay lip service to the concept without actualizing
any tangible outcomes in practice.

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Making Each Employee a style

Stakeholder in the CSR Process

A sure way to ensure that the rhetoric of CSR meets the
reality of tangible results is by making each employee a
stakeholder in the overall process. What this means is that
instead of CSR initiatives being driven from the top, there can
be a combination of top-down and bottom-up approaches
wherein all employees are encouraged to take the CSR
commitments as part of their individual responsibilities, and at
the same time, the entire organization works as a unit to
achieving CSR goals.
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Making CSR Commitments Part of
Performance Appraisal Process

Indeed, this is something that multinationals such as Goldman

Sachs follow wherein, they mandate that each employee must
spend time for a week or so during each appraisal period with
the wider communities and in rural areas as part of the
identified CSR outreaches programs and is rewarded for their
time and efforts in the performance appraisals.

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Making CSR Commitments Part of
Performance Appraisal Process Cont…

In other words, by making CSR outcomes as part of

performance appraisals, these organizations believe that
the sum substance of the total effort from the entire
organization is greater than the contributions of each
employee thereby creating synergies for the entire organization
in the process.

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Why Making CSR Outcomes Part of
Performance Appraisals is not an End in
Itself
It is also not the case that making CSR commitments as part of
performance appraisals would be an end in itself. Instead, it is a
means to an end and hence, must be viewed in that perspective.
In other words, if employees feel that spending time in the CSR
outreach programs is something that they do reluctantly, and
then the whole purpose of the process is lost. Further, if
employees do this only for meeting their performance appraisal
parameters, then again, the purpose is defeated.
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Why Making CSR Outcomes Part of
Performance Appraisals is not an End in
Itself Cont…
•Apart from this, the fact that many employees view such
commitments as a burden and a chore is another reason why
such initiatives must be monitored and appropriately regulated.
Also, the fact that most employees get into what is known as a
“solutions mindset” in corporate jargon when they take up their
CSR commitments is another reason why such initiatives might
fail to achieve the desired outcomes.

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A Good Start that can Lead to
Better CSR Outcomes

Thus, what is needed is a mindset change that can only happen

over time. At the same time, it is our view that making CSR
commitments part of the performance appraisals is a good first
step that can lead to better outcomes.
In other words, we have to start somewhere and hence, in this
respect, ensuring that CSR and incentives for the same can go
together is a sure way to making the entire CSR outreach that
much more effective
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A Good Start that can Lead to
Better CSR Outcomes Cont…

Lastly, by making the entire organization geared towards

actualizing CSR commitments, corporates can engage with the
wider communities in a systemic and systematic manner.

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A Good Start that can Lead to
Better CSR Outcomes Cont…

Lastly, by making the entire organization geared towards

actualizing CSR commitments, corporates can engage with the
wider communities in a systemic and systematic manner.

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Job Evaluation

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 Job evaluation
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style is advantageous to a
company in many ways:

1. Reduction in inequalities in salary structure - It is found that people

and their motivation is dependent upon how well they are being paid.

2. Specialization - Because of division of labor and thereby specialization, a

large number of enterprises have got hundred jobs and many employees to
perform them.

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style is advantageous to a
company in many ways: Cont…

3. Helps in selection of employees - The job evaluation

information can be helpful at the time of selection of candidates.

4. Harmonious relationship between employees and

manager - Through job evaluation, harmonious and congenial
relations can be maintained between employees and
management, so that all kinds of salaries controversies can be
minimized.
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 Job evaluation
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style is advantageous to a
company in many ways: Cont…

5. Standardization - The process of determining the salary

differentials for different jobs become standardized through job
evaluation.

6. Relevance of new jobs - Through job evaluation, one can

understand the relative value of new jobs in a concern.

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“
“Job evaluation represents an effort to
determine the relative value of every job in a
plant and to determine what the fair basic
wage for such a job should be.”

-Kimball and Kimball

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QUESTIONS?

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Thank You…

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