Professional Documents
Culture Documents
Creative and Innovative Thinking Skills
Creative and Innovative Thinking Skills
Thinking Skills
www.studyMarketing.org 1
You can download this brilliant presentation at:
www.studymarketing.org
Visit www.studymarketing.org for more
presentations on marketing management ,
branding and business strategy
www.studyMarketing.org 2
Contents
1. Creativity and Types of Innovation
www.studyMarketing.org 3
Don’t Believe the Experts
Don’t Believe the Experts !!
www.studyMarketing.org 4
Don’t Believe the Experts !
www.studyMarketing.org 5
Don’t Believe the Experts
Don’t Believe the Experts !!
www.studyMarketing.org 6
Conceptual Blocks to Creativity
www.studyMarketing.org 7
Blocks and Blockbusters to Creativity
Checking
Making assumptions assumptions
www.studyMarketing.org 8
Blocks and Blockbusters to Creativity
Use imagination
Over-reliance on logic
and intuition
www.studyMarketing.org 9
Conceptual Blocks
www.studyMarketing.org 10
Conceptual Blocks
www.studyMarketing.org 11
Conceptual Blocks
“right answers”,
Formal education
analytical rules, or
often produces… Individuals
thinking boundaries
lose the ability
to experiment,
improvise,
proper ways of doing
and take
Experience in job things, specialized
knowledge, and rigid mental
teaches…..
expectation of detours
appropriate actions
www.studyMarketing.org 12
Types of Conceptual Blocks
Vertical thinking
Constancy
One thinking language
Distinguishing figure
Compression from ground
Artificial constraint
www.studyMarketing.org 13
Types of Conceptual Blocks
Non-inquisitiveness
Complacency
Non-thinking
www.studyMarketing.org 14
Constancy
• Defining problem in only one way without
Vertical considering alternative views
thinking • Lateral thinkers, on the other hand, generate
alternative ways of viewing a problem and
produce multiple definitions
www.studyMarketing.org 16
Complacency
• Not asking questions
Non- • Sometimes the inability to solve problems
inquisitiveness
results from a reticence to ask questions, to
obtain information, or to search for data.
www.studyMarketing.org 17
Three Components of Creativity
www.studyMarketing.org 18
Three Components of Creativity
Creativity
Creative
Expertise Thinking
Skills
Motivation
www.studyMarketing.org 19
Three Components of Creativity
www.studyMarketing.org 21
The Paradoxical Characteristics of
Creative Groups
Freedom Discipline
Play Professionalism
Improvisation Planning
www.studyMarketing.org 22
Myths about Creativity
www.studyMarketing.org 24
Tools for Defining Problems
Kipling Method
Tools for
Defining Problem Statement
Problems
Challenge Method
www.studyMarketing.org 25
Kipling Method
www.studyMarketing.org 26
Kipling Method
www.studyMarketing.org 27
Problem Statement
www.studyMarketing.org 28
Problem Statement
• Write down more than one draft of the
Problem problem statement. Remember that defining
Statement
the problem is almost a complete project in
itself and you may benefit from going through
iterative stages of convergence and
divergence.
www.studyMarketing.org 29
Problem Statement
www.studyMarketing.org 30
Challenge Method
www.studyMarketing.org 31
Challenge Method
• Select all or part of the problem domain that
Challenge you are going to challenge. Perhaps it is
Method
something that has been particularly difficult to
be creative around.
www.studyMarketing.org 32
Challenge Method
• Boundaries - across which you do not yet
Challenge cross
Method
• 'Impossible' - things that are assumed
cannot happen
• 'Can't be done' - things that are assumed
cannot be done
• 'Essentials' - things that you assume cannot
be disposed of
• Sacred cows - that cannot be challenged
www.studyMarketing.org 33
Challenge Method
www.studyMarketing.org 34
Tools for Creating New Ideas
www.studyMarketing.org 35
Tools for Creating New Ideas
Attribute Listing
Tools for
Creating New Brainstorming
Ideas
Visioning
www.studyMarketing.org 36
Attribute Listing
• Use Attribute Listing when you have a
Attribute situation that can be decomposed into
Listing
attributes - which itself can be a usefully
creative activity.
www.studyMarketing.org 37
Attribute Listing
• For the object or thing in question, list as
Attribute many attributes as you can.
Listing
• It can also be useful to first break the object
down into constituent parts and look at the
attributes of each part in question.
www.studyMarketing.org 38
Attribute Listing
• For each attribute, ask 'what does this give'?
Attribute Seek the real value of each attribute. It is
Listing
also possible that attributes have 'negative
value' -- i.e.. they detract from the overall
value of the object.
www.studyMarketing.org 39
Attribute Listing
• Attribute Listing works as a decompositional
Attribute approach, breaking the problem down into
Listing
smaller parts that can be examined
individually.
www.studyMarketing.org 40
Brainstorming
• Brainstorming is probably the best-known
Brain- creative tool.
storming
• It can be used in most groups, although
you will probably have to remind them of
the rules.
• Freewheel
www.studyMarketing.org 42
Brainstorming
www.studyMarketing.org 43
Visioning
www.studyMarketing.org 44
Visioning
www.studyMarketing.org 45
Visioning
www.studyMarketing.org 46
Creating a Creative Climate
www.studyMarketing.org 47
Organizational Characteristics that
Support Creativity and Innovation
www.studyMarketing.org 48
Creating a Creative Climate
Freedom Time
Empowerment
Support
www.studyMarketing.org 49
Creating a Creative Climate
Energy Debate
Dynamism and Dialog
Experimentation Trust
Openness
Risk
www.studyMarketing.org 50
References/Recommended Further Readings:
3. www.creatingminds.org
www.studyMarketing.org 51
End of Material
www.studyMarketing.org 52