introduction

• iPod is
iPod a line of portable media players designed and
marketed by Apple and launched on October 23, 2001.
• The product line-up currently consists of
– hard drive-based iPod Classic
– touchscreen iPod Touch
– compact iPod Nano
– ultra-compact iPod Shuffle
• Storage capacity varies from 2 GB to 160 GB.
• All of the models have been redesigned multiple times
since their introduction.
• The most recent iPod redesigns were introduced on
September 1, 2010.
iPod classic
• The iPod Classic was
Classic the first portable media
player marketed by Apple.
• The Apple iPod Classic went through 6 generations till
now.
First generation
•Introduced on October 23, 2001, with the
slogan "1,000 songs in your pocket".
•Innovatory product with extremely small
size compared to Walkman's and cd-
players.
•Its easy-to-use navigation, which was
controlled using a mechanical scroll wheel.
•It was priced US$399 for 5GB.
iPod classic
Second generation
•Introduced on July 17, 2002.
•The mechanical wheel was replaced
with a touch-sensitive wheel.
•It was priced US$399 for 10GB and
US$499 for 20 GB

Third generation
•Introduced on April 29, 2003.
•Completely redesigned model.
•Completely non-mechanical touch-
sensitive wheel.
•Rounded edges.
•It also became slimmer.
iPod classic
Fourth generation
•Introduced on July 19, 2004.
•Replaced the touch wheel from the
third generation iPod with the Click
Wheel.
•Price reduced to US$299 for 20GB

Fifth generation
•Introduced on October 12, 2005.
•First iPod to be able to play videos.
•Featured a 2.5"  screen and a smaller
Click Wheel.
•It was also known as the iPod Video
unofficially.
iPod classic
Sixth generation
•During a special iPod-centric
event on September 5,
2007, Steve Jobs introduced the
sixth generation iPod and added
the suffix "classic".
•Got a completely user interface,
incorporating more graphics.
•Has 36 hours of music playback
and 6 hours of video playback.
•It was offered in an 80 GB model
for US$249.
iPod classic
iPod Mini
• It was announced on January 6,
2004 and released on February
20 of the same year.
• The iPod Mini uses the touch-
sensitive scroll wheel of the
third generation iPod..
• A second-generation version
was announced on February
23, 2005.
• The iPod Mini line was officially
discontinued on September 7,
2005 and was replaced by the
iPod Nano line.
iPod Nano
• Introduced in the end of 2005 as a replacement for the
iPod Mini.
• It was trendy small aimed for the teenagers.
• It was available in 2GB & 4GB.
• It also went through 6 generations.

First generation
•Advertising emphasized the iPod
Nano's small size.
•It was just 42 grams.
•It had a battery life of up to 14
hours.
 iPod Nano
Second generation
Fourth generation
•2009
•2008
Third generation •Thinnest one
•2007
iPod Nano - Fourth Generation
iPod Nano
Fifth generation
•2009
•Video camera, FM Radio
•It had a variety of colors.

Sixth generation
•2010
•Multi Touch Screen
•24 hours play time
•Trendy
•Current model
iPod Nano – Sixth Generation
iPod Shuffle
• It is the smallest model in Apple's iPod family.
• Jaw-dropping small, 22grams.
• The first model was announced at the on January 11, 2005.
• It has gone through 4 generations.
• Available in 1 GB,2 GB,4 GB models.
The generations
It was introduced
at a very low price
and was mainly
targeted to the
lower-end market
and increase
visibility in the
mass-market.
iPod Shuffle
iPod Touch
• The iPod Touch is
Touch a portable media player, personal digital
assistant, Handheld game console, and Wi-Fi mobile platform.
• It closely resembles the iPhone.
• The iPod Touch adds the multi-touch graphical user interface.
• 16GB – 64GB versions are available.
• It has gone through four generations.
iPod Touch
iPod Accessories
• Apple offers a bunch of accessories to make life easy.
• Headphones and Headsets.
• Cables & docks
• Car Accessories
• Cases
• JBL Speakers
• Power Accessories
iPod + Nike
• Your iPod Nano or iPod touch is your running partner.
• Nike + iPod Sport Kit or Sensor gives you feedback while it
records your run.
• You can how fast you’ve run and how far you’ve come.
• While you walk or
run, it records
your workout and
charges your iPod
along with
hearing music.
iPod + Nike
Timeline of iPod models
iPod Sales
Industry Impact
• iPods have won several awards ranging from engineering
excellence, to most innovative audio product, to fourth best
computer product of 2006.
• iPod has Won T3’s “Best Gadget of All Time” Award.
• iPods often receive favorable reviews; scoring on looks, clean
design, and ease of use.
• PC World says that iPod line has "altered the landscape for
portable audio players".
• Earned reputation as a respected entertainment device.
• iPod has also been accepted as business devices by
Government departments, major institutions and international
organizations.
Criticism
Battery problems
•iPod batteries are not designed to be removed or replaced by
the user.
Reliability and durability
•iPods have been criticized for their short life-span and fragile
hard drives
•many users complained that the surface of the first generation
iPod Nano can become scratched easily
Allegations of worker exploitation
•British tabloid The Mail on Sunday reported that iPods are
mainly manufactured by workers who earn no more than US$50
per month and work 15-hour shifts.
•An employee killed himself in 2009 when an Apple prototype
went missing, and claimed in messages to friends, that he had
been beaten and interrogated.