SUCCESS STORY OF iPod

Presented by:
Gandhali Vaidya
(9158)
 Music washes
away from the
soul the dust of
everyday life

Berthold Auerbach (1812 –1882)

German-Jewish poet and author.
 The Experience of Music was
revolutionized by the advent of
iPod
 What is iPod?
• Category: Portable media player
• Company: Apple
• Launch: October 23, 2001
• Creator: Tony Fadell and a team of engineers
and design specialists under the supervision of
Apple CEO Steve Jobs
• Not the 1st in the market. Portable CD players
such as Sony’s Discman were very popular.
iPod First Generation
• Launched: Oct 23, 2001
• 5 GB capacity
• Mechanical scroll
wheel
• Price: $400
• Criticism faced:
– High price
– Only MAC compatible
 iPod Second Generation
• Launched: July 17, 2002
• Capacity increased to 10 – 20 GB
• Compatibility with Windows added
• Mechanical wheel replaced by touch sensitive
wheel
• iPods engraved with autographs
of popular musicians and bands
 iPod Third Generation
• Launched: April 28, 2003
• 4 buttons below the screen instead of
on the wheel
• USB 2.0 Connection enabled
• Lithium polymer batteries replaced by
lithium-ion batteries
• Launch of The iTunes Music Store
(iTMS)
• Capacity ranged from 10 GB to 40 GB
 iPod MINI
• Entirely new model
• 5 snazzy colours
• Introduction of the ‘Click Wheel’
• Price: $249
• Launched in January 2004
2nd generation launched in February 2005
 iPod Fourth Generation

Introduction of the highly successful ‘Click

Wheel’ of iPod Mini to the 4th generation iPod
 iPod Shuffle
• Launched: January 11, 2005

• Designed to be easily loaded with a selection

of songs to play them in random order

• Capacity: 0.5 GB – 1 GB

• Cost -effective
 iPod Photo
• A Colour Screen was added to the Ipod
Product line
 iPod Nano
• Launched: September 7, 2005
• Designed for rough use: Silicone tubes were
added to protect it from scratches
Accessories such as
‘armbands’ introduced
 iPod Fifth Generation
• known informally as the iPod video
• Available in an alternative colour scheme in a
non-special edition form, as a black option
alongside "Signature iPod White
 iPod Shuffle Second Generation
• Less than half the size of the first generation
model
• Apple branded it as the "world's smallest MP3
player".
 iPod Touch First Generation

• Launched: Sept. 5, 2007

• Multi-touch interface
• Physical home button off the touch screen.
• Applications: Music, Videos, Photos, iTunes,
Safari, YouTube, Mail, Maps and Widgets.
iPod Touch 2nd and 3rd Generations

• Improved processors, In-built speakers,

volume control
 iPod Nano successive generations
• Launches in 2007,2008,2009
• Features:
– accelerometer : allowing you to turn the screen from
vertical to horizontal.
– built in camera
– an integrated FM Radio
 iPod 6.5 Generation
• Launched: September 10, 2008

• All-new interface, headlined by Cover Flow

and a new all-metal shell.
 iPod Shuffle Third Generation
• Launched: March 6, 2009
• No buttons apart from the power/shuffle
button.
• New feature of the Shuffle is ‘voice over';
easier to navigate your shuffle
• Voice over is available in 14 different
languages.
 iPod Shuffle Fourth Generation
• Launched:  September 10, 2009
• Updated voice control
• A clip
• New colours.
Ipod , over the years.
 Bibliography
• www.ipodhistory.com
• www.crave.cnet.co.uk/digitalmusic
• en.wikipedia.org