Presentation on perfume

Catchy
 Why I selected perfume?

 As everyone likes to use perfume

 Many people wear perfume as it’s a part of their

identity.

 perfume is also a most loving gift item

 production and manufacturing of perfume is not so

easy but it can make more profit.

My product :-

Product name Product logo Tagline

The name of my product “Perfume that smells like

is“ catchy”. Which memories of past”
means instantly
appealing and
memorable. In other
words something catchy
means tending to catch
the interest or attention.
Competitive brands

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 Range of perfumes
 Floral :- Floral fragrances cover the largest category of the different types of perfumes which draws
inspiration from different sweet smelling flowers like roses, jasmine, orange blossoms, gardenias and
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carnations without others.
amongst
losing quality
You
Citrus :-Citrus
can Change Fillbased perfumes have the essence of citrus to offer a tangy feel. Citrus fragrances are derived
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from& lime, lemon, tangerine and mandarin etc.
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 Woody :- A combination of wood and moss is the main theme of these woody fragrances, and are most
commonly referred as cyphre fragrances. The predominant use of oak moss , citrus, patchouli, bergamot as
well as sweet and earthy aromas help in creating a very soothing perfume.
 Oriental :- oriental perfumes are mix of earthy and musky fragrances.
 Fruity :- Fruity smells are also very pleasant and largely popular due to their sweetness. These include smells
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like apple, berry, mango, peach and other juicy fruits or possibly the essence of these fruits.
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Green :- Green fragrances are known to be very good choices for daytime casual events, as they offer scents

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of fresh leaves and newly mown grass.
 Oceanic :- oceanic fragrances are claimed to be a relatively newer type of perfumes containing synthetic
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aromas to resemble smells of mountain air, clean linen etc.
 Spicy :-These fragrances pack in those kitchen smells like cinnamon, ginger, cardamom, cloves and more.
Product design

Wild peony
Oak moss
Wild peony
Features of our product

 Available for both men and women .

 Provides various range of perfumes like citrus, woody, floral, oriental

etc.

 long lasting and skin friendly perfume .

 Mood enhancer : smell good, feel good

Packaging Secondary packaging

 Primary packaging:- Packaging that most closely

protects the product. It can also be referred as retail or
consumer packaging.

 Secondary packaging:- packaging which lies outside

the primary packaging. Primary
packaging

 Tertiary packaging :- Tertiary packaging is used for the

protection and shipping of a product. If you have ever
ordered anything online, you’ve received it in a piece

of tertiary packaging.

Tertiary packaging
Pricing

When product brought, some money is paid for it . This money represents the sum of values that
consumer exchange for the benefit of having or using the product& is referred to as the price of the
product.

Price of a competitors product:-

Gucci perfume price :-

Gucci perfume models Price

Gucci Rush Eau de Toilette 4040
Gucci Bamboo Eau de Parfum for 2900
women
Gucci Guilty Pour homme EDT 4988
Gucci Flora Glorious mandarin EDT for 4297
Woman
Catchy perfume final price list for 100ml bottle:-

Catchy perfumes models Price

Catchy EDC Pour homme 789

Catchy EDP Pour femme 1500

Catchy EDF sandalwood 899

Catchy cologne wood sage and sea 690

salt
 Warehousing

Goods are produced in the

factories on a continuous basis and
they are not sold immediately after
production. Therefore it is
necessary to store finished

product in warehouses.
Location of warehousing for
storage of goods depends on the
nature of product.
Since perfumes are necessity
goods, widest possible distribution
is desirable.
Distribution channel
A distribution channel is
the route or path along
which products flow from
one point of production to
the point of ultimate
consumption or use. It
starts from producers &
ends with consumer’s.
There are different channel
of distribution for different
products.
Our channel of distribution and reason for selection
of this channel:-
Our company has selected two level distribution channel .

Reason for selection:- This channel of distribution is elected because there are large no. of customers of

perfume they want the perfume available near their locality. So, it needs to be distributed in each and every

shop-small or big. And this can only be done through a long channel.
Promotion of a product
Main objectives :-

 To achieve revenue growth of 20% per year.

 Increase earnings by 15% annually.

 provide good quality product to customers .

 Make available the product all of the country and

world if possible.
Social message :-

 20% of our annual profits will be devoted to orphanage

 Packaging will be made of recycled cardboard .

 There will be no compromise with the quality of a product

 Fully Editable Icon Sets: C

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