Name: Phan Bao Nhi

Student Card: QS170093

Class: MK17C01

CONTENT BRAND:
Natural Perfume
1. About our brand:

Why does everyone need to have at least 1 perfume?

- In this world, in my opinion, any age can use perfume. From men to
women, from young to old people will also have their own at least 1
perfume bottle.
- Because help them confident, luxurious, and also respect others.

- Name: Natural Perfume

- Vision: With ingredients from natural flowers, the product was born
very benign. With such composition will be suitable for all ages.
Such as: + Baby
+ Teenager
+ Young people, old people
- Mission: Helps us to always be confident when going out, having
coffee with friends, going to work.
- Values: Use perfume to:
+ Attract
+ Outstanding
+ Make a mark in people's hearts
 - Logo:

This logo means:

+ NP stands for natural perfume.
+ Around the logo there are flowers and grass of nature to help people
looking at the logo have a feeling of freshness when using the product.
- Slogan: “You are never fully dressed without perfume”
Meaningful Solgan: Whether you are getting ready for work, to go
out with friends or for a special occasion, you are never fully dressed
without perfume! Like a different set of clothes,shoes, bags and
accessories prepare you for an occasion, choosing the perfect perfume
for the occasion requires equal diligence. While some fragrances are
suitable for formal events, others work better for a casual day- to- day
use. However, you can never be ready enough to head out without
wearing a fragrance that matches your mood and personality.
2. Unique selling points:
- Today, Facebook and Instagram are very well known. To sell on
facebook and instagram we need:
 + Pay for a fanpage with a high number of likes to advertise their
products to more people.
+ Hire celebrities to advertise their products to build trust with
customers
3. Market segment and pricing:
a. Market segment:
Suitable for all ages:
+ Children
+Teenagers
+Adults
b. Pricing:
We have 3 kinds of perfume bottles. Cheap bottles of 10ml-15ml will
give customers more perfume experience.
+ Perfume extract 10ml - 15ml will cost 2-3 hundred thousand suitable
for students
+ Perfume extract 50ml will cost about 5-7 hundred thousand VND
+ Perfume full bottle of 100ml will cost about 1-3 million VND higher.
4. Advertising and Marketing Strategies:
a. Advertising:
With 1 bottle of perfume:
+ High quality
+ Unique Design
+ Amazing Fragrance
 Well worth it when you spend money to buy such a quality perfume.
b. Marketing Strategies:
+ 20 – 30% discount or buy 2 bottles will get a small gift
+ Giveaway online:
- Like and share this post
- Comment
- Tag 3 friends
 Then, we will find one lucky person to receive a discount voucher or a
free perfume bottle.
5. Future Plan:
- Always update trends to change designs to suit customers.
- Will open a store that sells directly to customers so that customers can
smell the fragrance directly.

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