About a restaurant

1) The most interesting and entertaining - you MUST advertise your "brainchild "in social
networks.

The Internet has taken over the world. Went into the minds of people. Any business that is not beaten in
social networks is almost always doomed to failure. Do you want to get your clients? Do you love your
clients? Make yourself known on the Internet.

2) Invite famous chef.

What are you saying? I cannot hear? What? Where can I find a famous chef at the very beginning of
my career?

Okay, okay, don't panic.

Who directs and controls our lives? Youth. Find a promising young chef. You need a young genius who
doesn't take thousands for contracts yet. Find one. With his unique cooking style and vision of culinary,
he will immediately draw attention to himself.

3) Place your restaurant in an eye-pleasing and useful location.

People love with their eyes. Before they come to you, they must want this. Think wider. Are you an
artist. Show your imagination. Combine business with pleasure. Don't misunderstand: pay attention not
only to beauty, but also to convenience. Everything should be at a high level.

4) Make discount system.

Yes, alas, without it anywhere. Let people feel their own peculiarity and uniqueness with this system.
Even if they invite someone, then make a discount. You both win.

5) Be sure to add business lunches to your menu.

Believe me, this will permanently consolidate respect for you in the minds of people. They will be
pleased that you are so forgiving and responsible for their working hours. Let people feel you care for
them and they will be faithful to you.

6) Conduct various master classes within the walls of your institution.

Remember that for more credibility, visitors need to understand what your staff does and what they are
paid for. Thus, they understand what and to whom they give money. Don't be secretive, closed. Always
share your knowledge and experience with ordinary people. Immerse them in new worlds and situations.
Give them new sensations and emotions.

7) The Sweetest advice: Design Your Own Restaurant Website.

Doing business - constant psychological tricks. Don't be lazy and create your own website dedicated to
your own restaurant. Let your future visitors appreciate your interior, efforts and atmosphere while sitting
at home and without straining. Let people feel that you are "on the same wavelength" with technological
progress. Let them trust you.

Honey, do you understand how important this point is? No one has visited your restaurant yet, but
you already have confidence due to the fact that you keeping up with the times. Funny, isn't it?)
 Soft drink
1) Who will the audience be?

We have a choice - children or teenagers. I tend to the second variant, but this does not mean that the
first cannot consume our product.

Why teenagers? They are not so strongly influenced by their parents, they have more freedom in
choosing a product for themselves. They are also better formed psychologically. This means that they will
be affected by various psychological tricks that could not be understood for children. In addition,
teenagers communicate much better between each other and are capable of themselves, no worse than us,
to advertise our product among themselves.

2)What is the name of the product?

Full title- Bubble juice. However, we will change it. Full variant without playfulness, intrigue and
excitement that are typical for teenagers. We combine the first two letters of the first word in the first
letters of the second- Buju( Баджу). It sounds more sweety and interesting. For melodic sound, at the
end we add "s", which brings a certain "pinch of pepper" into the pronunciation by analogy with the
mesmerizing hissing of a snake. Final version - Bujus(Баджус).

3)How will we persuade our audience? What advertising strategy will we use?

We focus on teenagers, which means we need to know about their hobbies right now. Their main
occupation is computer games. We need to combine the legend of our product with computer games. For
this, for example, we can place special cards on the jar of drink that are glued to the wall. Characters of a
well-known computer game can be depicted on this cards. Or we can create our own entire game
universe. Teens will pick cards, collect, exchange between each other. This will motivate them to buy our
product. We can add atmosphere of the game. To do this, we will place a special QR code on the wall of
the jar. People can scan it. This will give them the opportunity to go to the gaming site of our company,
where they can exchange cards for other bonuses and prizes. Thus, there is a constant demand for our
drink. The buyer chooses for what he buys it - to drink or to join the whole gaming network.

4) How will we make the product eye catching?

In my opinion, purple colour suits us best. He is not disgusting, not too flashy. Everything is discreet,
but with a certain style. Purple is the color of passion, youthful rebellion, post-punk. He perfectly conveys
the nature of young people: they are expressive, arrogant, charismatic. The steel of the jar will be made in
a light silver color. This will emphasize the contrast between the behavior and the state of adolescents.
Sometimes they are so defiant, but even such a person can be calm and sensible. Silver color is a symbol
of calmness.