MB Bank

Strategy Management
 Internal resources
1.1 FINANCE RESOURCES: ACCORDING TO FINANCIAL DATA OF 2021

Total assets increased bt 22.7%: rank 5th in the

bank
Internal resources
1.2 ORGANIZATION RESOURCES
Developed according to the financial corporation model: Ability to best meet the financial needs in the market,
the member companies operate effectively

1.3 TECHNOLOGICAL RESOURCES

Focus on investing in building many information technology systems (MIS), smart data processing
(DataAWareHouse), and backup System (Backup systems).

1.4 REPUTATION RESOURCES

Achieving many significant awards at home and abroad

According to Brand Finance's Largest Banking Brand Ranking 2021: MB Bank stands at 374/500

1.5 HUMAN RESOURCES

• Total number of employees: 13,512 employees (2021)
• The rate of university and college qualifications accounts for 90%
• Always encourge members to organize sefl-training and open many internal training cources
Internal resources
ANALYZING INTERNAL RESOURCES BY CPM
STRENGTH AND
WEAKNESS
2.1 STRENGTH
a. Reputation: Entrerprise ranking is in the top 400 largest banks in
the world
b. Marketing:
• Widely promoted strategy through many forms
-> Create echo
• Participate in many social programs -> Creat influence
c. Quality :
• Good service quality: Direct transactions and mobile banking
• Favorable transaction locations and beautiful design
STRENGTH AND
WEAKNESS
2.2 WEAKNESS
• The ability to retain employee
Core competencies
1. Finance:
• Having good capital and good capital mobilization
• Handling good financial crisis
2. Technology:
•Investment and long-term investment in technology
•Using the top technological system chain and high quality compared to the common ground
3. Reputation:
•High brand identity
•Brand value is always in the top high
•Customer information security is highly appreciated
 1. STRENGTH
• Strong brand, great reputation
• Wide network of branches, mainly in big city
• Favorable legal environment. The political environment is relatively stable, creating
favorable conditions
• Banking modernization
• Policy on adjusting interest rates to increase benefits for customers
SWOT
2. WEAKNESS
• Management capacity: Management and administration capacity is still limited
compared to the requirements of modern commercial banks, bulky and ineffective
signs.
• Military bank's products and services are not diversified and meet the current needs
of customers
• The domestic legal system and market institutions are incomplete and inconsistent
 3. OPPORTUNITIES
• International integration will create a driving force for reform of Vietnam's banking
industry, and the financial market will develop rapidly. More favorable conditions
for banks to develop new types of services.
• The economy is being facilitated to recover. Sponsorship packages, incentive
programs and incentives implemented by the Government have created many
opportunities for MB to access good capital, which has a large number of potential
customers arising from policies. encourage and support it.
SWOT
4. THREATS
Competitive challenge
Technical technology: The pressure of curved and technical reform is suitable to compete
with foreign bank fish. Requiring large amounts of money to improve to attract customers
The domestic legal system is incomplete, inconsistent and inconsistent
•The training and employment of staff is still inadequate compared to the needs of the
industry. New services, especially strategic research and applied science, make the
technology lagging gap quite far compared to the region.
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