Nilon’s

About Nilons

1962 by Shri Suresh B. Sanghavi as a cottage

industry.
Fastest growing processed food suppliers in India.
Pickles, spices, Sauces, Vermicelli,Pasta
• ISO 9001:2000 certified company
• Manufacturing plants in Maharashtra and
Assam.
 Market survey in pune
• In areas like Baner,Kothrud,shivaji nagar,hinjawadi,viman
Nagar,wagholi,Hadapsar,
 For Spices –
• Suhana
• Everest
• Nilon’s

• I went total more than 150 shops in pune and got to know that many
of traders does not use Nilons products, but they mainly prefer
Suhana and Everest for spices. By considering my survey 50% of the
traders used Suhana,45% used Everest and 5% of used Nilons for
spices. In 5% of Nilons they used Fish curry masala and Egg curry
masala mainly!
For Pickles
• Pravin
• Raj
• Mother’s recipe
• Nilon’s

• According to my survey in pickles Pravin masal is on the top most of

the traders prefer Pravin , I asked them why you kept Pravin they
answered me that many of there customers ask for pravin for pickles
. So by my means 90% of this gooes to Pravin, 5% mother’s
recipe,3% for Raj and 2% for Nilons.
For Ginger Garlic Paste –
• Smith& Jones
• Chings
• Nilon’s

• Considering this 40% of Smith& Jones,40% of Nilons,and 20% of

Chings .
For Sewai ( vermicelli)–
• Ganesh
• Bambino
• Nilons

• By above mentioned consecutive que 30% goes to Nilons,30% for

Bambino and the rest 40% goes to Ganesh.
For Soya Chunks –
• Nutrela
• Fortune
• Nilons

• Nutrela stands for 70%, 20% for fortune and 10% for Nilons.
 Other major category of products by Nilon's
• Ready to Eat( MTR,SUHANA)
• Chinese Range(CHING’S)
• Instant mixs( GITS)
• Sauces ( KISSAN,MAGGIE,CHING’S)
• Breakfast cereals ( Kellogg’s)
In above mentioned Category we as competing Brand have approx 1%
of sales only.
 Positive remarks by Shopkeepers
• One of best selling Vermicelli, Ginger garlic paste brand in Pune.
• Products get delivered on time as given the order.
• Maintain the quality from the very first.
# Negative comments
• Demand is not there in the market for Nilon’s product
• Sometimes the product which arrives is 3 months older or more .
• Advertisement and promotion is not done for the products.
• Sales Agent don’t go on time for Order.
• By asking so many shops I got to know that as majority says there is a
major problem which is %margin as compared to other brands is less.
New Products in the Market