The What & Why of

Communication
Session 3
Business Communication
Objectives

• Define communication and the

communication process

• Identify the different types of

communication and everyday
situations where each is
applicable
Communication Defined 5 minutes

Among these definitions, which do you think

is correct?
A. An opening or connecting passage
between two structures.

B. A document or message imparting news,

views, information, etc.

C. The imparting or interchange of thoughts, opinions, or

information by speech, writing, or signs.

D. An exchange of information between individuals

through a common system of signs, symbols, or
behavior
Communication Defined
Let’s put our definition of Communication into context:

Communication is Human

COMMUNICATION
•is a PROCESS of HUMAN
BEINGS responding to the
SYMBOLIC BEHAVIOR
Communication is a Process
of
Communication is Symbolic

other persons
The Communication Process 10 minutes

Pass the Message

• The class will be divided into four groups.
They will each form a line.
• The facilitator will show a tongue twister
to a representative from each group.
They will then pass the “message” to the
person next in line, and so on. They will
be given only 5 minutes to get the
message to the last person.
• The last person to receive the message
will write it on the board.
• The group that gets the most points wins.
The Communication Process

Noise Noise

A’s Reality B’s Reality

Feedback Feedback
Responds Message Decodes
Decodes Responds
Channel/s Channel/s

Noise Noise
 5 minutes
Quick Activity

• Answer the following questions:

 What percentage of your day is involved in communications?
 On a scale of 1-10, 10 being the highest, how much time do you
spend communicating in the following situations:

1.Communicating with yourself

2.Communicating with a partner/another person
3.Communicating with a group or team (ex. Class)
4.Communicating with an audience
5.Use media ( watch tv, advertisements, read the paper)
Intrapersonal Communication

Activity:
Me, Myself and I
Imagine and examine your thoughts in each
•of the following
Communicating with oneself.
situations:
• The “ Little Voice” in your head.
a.You were walking on a street, then,
• Self-talk is the inner speech that
suddenly you come across a couple arguing
includes the questions and comments
loudly.
you make to yourself.
b.You go to a party and you see someone
Purpose:
wearing exactly the same clothes that you
•haveSelf-awareness
on.
•c.You
Decision-Making
pause a minute, and look at the
•audience
Buildingbefore beginning a 3-minute
Perceptions
speech
Dyadic/Interpersonal Communication

You and I
Activity:
Face your seatmate and talk about
• Face
your to facefor
answer verbal communication between two
the following
persons involving their mutual ideas, thought,
questions:
behavior, ideals, liking and disliking
• Commonly
a.If seenan
money wasn’t in long,
issue,established
what
relationships
would you be like couples,
doing friends, etc.
right now?
Purpose:
b.If you could take the place of a
 Fulfill
famous Social for
person Needs
a day, who would
 Build
you like toRelationships
be? Why?
 Intimacy
Small Group Communication

We
Consists
Activity:of a small collection of people who interact
with each other, usually face to face, over time in
Convene
order with your
togroup
reach and
goalscreate
. a
group name. Also,
Characteristics of a small group are:
think of a 30 second
Interaction
cheer for your group.
Interdependence
Time
Size
Goals
Effective Small Group Communication
Effective team communication in a small group is a mix of good
manners, good attention and open-mindedness. You should think
before you speak

• Ask if everyone understands what the team goals are.

• Listen carefully to what the other person is saying and don't
interrupt until someone has finished talking.
• Make sure every member of the group gets the chance to speak.
• Be open minded.
• Watch your body language. It is more effective than what you
say.
• If there are any misunderstandings, clear them up in a calm
manner.
• If you don't understand any point, speak up and ask questions.
• Be polite always.
Public Communication

You and The Audience

Activity:
 This occurs when a group becomes too
Select one representative in your
large for all the members to contribute.
group to present a speech. This
 speech will be made by a general,
More often than not, there is an
who will be leading his troops to war
unequal amount of speaking, with one or
in a few hours.
two persons leading the interaction.
Think about your speech and how you
Think of some inspiring speeches
will deliver it.
or public speakers you have encountered.

What made their speeches impressive?

Effective Public Communication

NOW YOUR MATERIAL

RACTICE, PRACTICE, PRACTICE!

NOW YOUR AUDIENCE

OOK GOOD, SMELL GOOD, SOUND GOOD

O BEYOND WORDS

SE VISUAL AIDS WISELY

Mass Communication

EVERYONE
Activity:
• Consists of that are transmitted to
large, widespread audiences
Think about
through a memorable
electronic and print or
media.
interesting advertisement
• Aimed at a large audience; hence,
you have come across.
there is no personal contact
Share this
between withand
sender thereceiver
class.
• Financed by large organizations,
and controlled by many
“gatekeepers”
Activity

20 minutes

• The class will be divided into

four groups
• Create a commercial using a
product that is assigned to you.
Make it 30 second to 1 minute
long.
• Highlight the type of
communication that is assigned
to your group in your
commercial
Recap

Did we define communication

and the communication
process?

Did we identify the different

types of communication and
everyday situations where
each is applicable?