BUSINESS SKILLS

DEVELOPMENT
HELLO!
 Name of student: Vishal S.
 Register No: B2013387.
 Class and section: 3rd BBA ‘C’.
 Subject: Corporate Communication Skills.
 Submitted to: Shazia ma’am.

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Case 6 – Corporate Communication
Skills

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Case 6 Summary
Sparrow garments Ltd., a medium sized family concern, started as a
small company in Bangalore. In a span of 10 years, the company had an
annual sales turnover of over Rs.200 crores, with over 4000 employees,
in three different manufacturing locations in Karnataka, with a wide
dealer network. However, as the company grew from a small to a large
one, the company’s CEO, Mr. Vinay, felt that the communication was
suffering. This feeling was justified when Mr. Vinay had observed a
decline in productivity and an increase in rejection rate. Mr. Vinay
thought that the company was losing its “small company” spirit where, it
had more control over its production and marketing operations.

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Case 6 Summary
Upset by his inability to meet the requirements on time, he had shot off
letters to his GM – production, manager – supplies and marketing
manager, asking them to work as a team, put in greater effort and plan
their work. The recipients of these letters, in turn, sent somewhat
similar letters to their supervisory and marketing field staff, stationed at
various locations. However, the situation did not improve. Mr. Vinay felt
that he had lost touch with the employees, down the line. Therefore, he
hired the services of a manager consultancy firm, to study the situation
and report to him.

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Case 6 Analysis.

 Question 1: what do you think are the company’s real

communication problems?
Analysis: The company’s real communication problems are
inability to meet the requirements on time, there was no
coordination among the employees, the employees were not
working to there full potential which led to the decline in
productivity and an increase in rejection rate.

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Case 6 Analysis

 Question 2: what are the alternative ways in which

communication can be established in the company?
Analysis: The alternative ways in which communication can
be established in the company are asking the employees to
work in teams, put in greater effort and plan their work.

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Case 6 Analysis

 Question 3: how can the company get better commitment from

its employees to improve the situation?
Analysis: The company can get better commitment from its
employees by
• Creating career growth opportunities.
• Respect employees needs.
• Clear communication.
• Encourage team bonding.
• Provide feedback.

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Case 6 Analysis

 Question 4: if you are hired as a consultant, what will be

your suggestions to Mr. vinay to improve the communication?
Analysis: The suggestions in the company are :-
• Boosting innovation in the company.
• Building stronger relationships.
• Plan weekly team meetings.
• Encourage team bonding.
• Provide feedback.

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THANKS!
 You can find me at:
Mobile:9019263636
Email:vishals6698@gmail.com

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