Business project

Introduction
Chosen product

 Coffee protein powder has been chosen as the product which will be placed in the market as an
entrepreneurial initiative.

 When you consume this tasty blend, you gain from the dual benefit of protein’s nutritional value, as well as the
stimulating, antioxidant, energizing and appetite-fighting properties of caffeine found in coffee.

 Basically it is a protein powder with a blend of coffee, suitable for people who enjoy a healthy lifestyle.

 This has been planned in to be launched in Oman as there is no such locally produced product available
in the market.
 Characteristics and Benefits

• The coffee protein powder helps an individual to build muscles and lift weights. If it is added to

the post workout recovery, then it helps to develop muscle recovery.

• Older people always are seen to be complaining about joints paint, it will therefore help them to

regain age-loss muscle.

• This protein powder helps in creating mental activeness and enhance the cognitive functions of the

people especially have a stressful routine.

• This protein powder also helps a person to shed some weight, it increases metabolic rate.
• Protein coffee powder is also seen to be strengthening and maintaining stamina
during exercise and workout.

• For the people suffering from hectic daily work routine having chances of heart
diseases, this powder will help them stimulate heart function since coffee is
found to be a strong antidote of heart diseases.

• Using this powder daily in suitable quantity will help in preventing the cortisol
production and its associated stress-related symptoms, which will create a
positive impact on overall mood.
 Target Market
The product aimed to be launched at the market will be having following
type of customers:
• Age: 18 onwards, this product could be consumed by people above the age
of eighteen as prescribed by physician.
• Suitable for: both men and women can make use of this product.
• Type: people engaged in regular exercise and workout, and those having
tough work routine can use this product.
• Prevention: people having specific disease like diabetes, heart disease,
diarhea, etc. have to consult doctor first.
 Geographic aspect of marketing

The product will be initially launched in the biggest metropolitan of Oman, that is, Muscat. It will be made available at
the following stores:

• Hankuk Store

• Al Karama Hyper Market

• Al Meera Hyper Market

• Grand Hyper Market

• Carrefour

• SPAR MBD

• SPAR Al Khuwair
 Pricing Strategy
• The competitive pricing strategy will be used for the suggested product.

• Competitive pricing is about systematically analyzing and selecting the price points in
relation to the competitors’ prices based on the targeted market niche, instead of relying
solely on the business cost or targeted business profit.

• This strategy has been chosen because if the product is set on skimming pricing strategy,
the consumer might think that it is not up to the mark as compared to competitor foreign
products.
 Placement Strategy of Product

• Placement in the product marketing and delivering is choosing the distribution and
promotional channel for delivering the product to the target market.

• For the current product, the wholesalers and retailers are chosen as the distribution
channel. The reason for choosing them is that product is launched for a testing phase,
hence, the business initially cannot afford multiple channels in its supply chain.

• For the product promotion, social media marketing and usage of product in the
celebrity, that is, celebrity endorsement will also be used for making product visible
among target market.