Retail Sector

Job Mapping
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Indian Retail Sector – An Introduction
Retail involves the sale of merchandise from a single point of purchase directly to a customer who intends to use that
product.

Retail sector in India is one of the pillars of its economy and accounts for about 10 percent of its GDP. The Indian retail
market is estimated to be US$ 600 billion and one of the top five retail markets in the world by economic value. India is one
of the fastest growing retail markets in the world, with 1.2 billion people.
Retail industry in India has the potential to provide employment to a large number of youth.
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Types of Retail Stores

1. Specialty Store – iPhone Store , Dell Showroom

2. Departmental Store – Pantaloons , Shopper stops
3. Super Market – Big Bazar , D- Mart
4. Convenience stores – Amul Milk parlours ,Kwality walls ice-cream store
5. Drug Stores – Med plus , Wellness 24
6. Discount Stores – Walmart, IKEA stores
7. Online Retailing – Flipkart , Amazon
8. Street Seller – Local Market
9. Local stores - Local Cloths store ,Grocery Stores
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Identified Job Roles for PwDs

1. CSA (Customer Sales associate)

2. Home delivery associate
3. SL (Store Leader) / Manager
4. Cashier
5. Picker and Packer
6. Announcer
7. Visual merchandiser
 Job Role – CSA (Customer Sales associate )
Suitable Locomotor Disability – Mild, Yes
Disability
Category Hearing Impairment - No Hearing Hard – No
Visual Impairment - No Low Vision - Yes

General Skills 1. To assist customers with inquiries related to a company’s products and services.
2. To maintain adequate company and product knowledge to provide proficient service.
Functional Physical – Movement within store premises and prolong standing will required
Skills
Visual – To conduct screening and assist
Communication – Communication skills to interact with customer
Critical Skills 1. Outstanding communication skills, both verbal and written
2. Customer centric approach
3. Quick learner

Workplace 1. Badges suggesting Disability

Solutions 2. Specific colour Jerseys for easy identification of HI Candidates
3. Job Orientation in Sign Language with the help of Sign Language Interpreter
4. Basic Sign Language Orientation to co-workers and supervisors
5. Note book for HI candidates
6. Sign Language Pocket Flash Cards
 Job Role –Home delivery associate

Suitable Disability Locomotor Disability – Mild, Yes

Category
Hearing Impairment - No Hearing Hard – No
Visual Impairment - No Low Vision - No

General Skills 1.   works with customers to answer questions they may have before buying a product or service and ensure
purchased items are delivered on time.
Functional Skills Physical – Movement to commute around the city
Visual – For field visit and delivering the product
Communication – Communication skills to interact with customers
Critical Skills 1. Customer handling skills
2. Target oriented mindset
3. Driving skills + DL is must
Workplace Not Required
Solutions
 Job Role – Store Leader / Manager

Suitable Disability Locomotor Disability - Mild

Category
Hearing Impairment – No Hearing Hard – No
Visual Impairment - No Low Vision - No

General Skills 1. Management of Store

2. Maintenance & check of Inventory
3. Management of Staff performance
Functional Skills Physical – Movement within store premises.
Visual – To monitor and ensure quality management of Store.
Communication – For customer handling and team management
Critical Skills 1. Customer handling skills
2. Target oriented mindset
3. Team management
Workplace Solutions Not Required
 Job Role – Cashier

Suitable Disability Locomotor Disability - Yes

Category
Hearing Impairment - No Hearing Hard – No
Visual Impairment - No Low Vision - No

General Skills 1. To perform billing of products

2. To maintain cash records
3. To pitch for counter sales of product while billing
Functional Skills Physical – Requires standing for prolonged periods & physical tasks
Visual – To check items and bill accordingly.
Communication – Communication skills
Critical Skills 1. Excellent Communication skills
2. Sales Skills
3. Good in calculations
4. Record Keeping

Workplace Solutions Stool can be provided to sit

 Job Role – Visual merchandiser

Suitable Disability Locomotor Disability - Yes

Category
Hearing Impairment - No Hearing Hard – No
Visual Impairment - No Low Vision - No

General Skills Display designers and visual merchandisers use their design skills to help promote the image, products
and services of businesses and other organisations and responsible for creating and maintaining a
compelling presentation of merchandise that will engage customers and help stimulate sales activity.
Functional Skills Physical – Requires standing for prolonged periods
Visual – To check product design
Communication – Communication skills to coordinate with team
Critical Skills
1. Sales Skills
2. Customer orientation

Workplace Solutions
 Job Role – Announcer

Suitable Disability Locomotor Disability - Yes

Category
Hearing Impairment - No Hearing Hard – No
Visual Impairment - No Low Vision - No

General Skills Responsible for announcing scheme , discount ,offer etc in the store
Functional Skills Physical – movement with the store required
Visual – to operate computer
Communication – Communication skills attract customers
Critical Skills
1. Sales Skills
2. Customer orientation

Workplace Solutions Magnifier for low vision

 Job Role – Picker and Packer
Suitable Disability Locomotor Disability Mild - Yes
Category
Hearing Impairment - Yes Hearing Hard – Yes
Visual Impairment - No Low Vision - No

General Skills 1. To pack product based on daily orders.

2. To meet specifics of customer orders in a timely manner.
3. To keep products separated, organized and in good rotation.
4. To monitor product quality frequently, reporting problems to mitigate safety issues.
Functional Skills Physical – Movement within the store
Visual – To conduct screening and assist
Communication – Communication skills to understand the task requirement
Critical Skills
1. Movement at store and warehouse
2. Repeated work
3. Efficiency in works Counting products

Workplace Solutions 1. Badges suggesting Disability

for OH/HI 2. Specific colour Jerseys for easy identification of HI Candidates
3. Job Orientation in Sign Language with the help of Sign Language Interpreter
4. Basic Sign Language Orientation to co-workers and supervisors
5. Safety training cards and Note book for HI candidates