MARKETIN

G PLAN
NAME- SHAH RAZA
10542017857
ROLL N0.-

CLASS- BBA 4TH SEM SUBMIT TO-

MRS. NIHARIKA MAM
MARKETING ?
• Marketing is an Activity, to showing and advertising of
Goods and Services in a best way.
MARKETING PLAN
INTRODUCTION
• A marketing plan is a written document that details actions
necessary to achieve one or more specified objectives in order to sell
a product or service, a brand, a product line, or a corporation as a
whole. Marketing plans can range from one to five years in length.
PURPOSE OF
MARKETING PLAN
• Align goals with company objective.
• Demonstrate how the budget helps meet company goals.
• Holds employees and executives accountable.
• Helps other departments to build their own plans.
• Identify the target audience and their characteristics.
IMPORTANCE OF MARKETING
STRATEGIES FOR
MARKETING
• Niche Marketing- This marketing only focusing on specific person for specific
product in specific price.it reduce competition and become market shorter but only yours.
Like channels

• Trade Show Marketing- In this marketing everyone from same industry comes
under one roof.example- cloths

• Social Media Marketing- This is very wide media for marketing. Everyone
know about social media and use. Example- facebook, twitter, Instagram and all online
shopping application.

• Freebie Marketing- A low price product give free to the customer for selling his
high price product its also called offers. Like Jio, seminar etc.
REMAIN THREE STRATEGIES
• Under Cover Marketing- This marketing generate excitement, energy
and curiosity in customers. Examples I-phone, Movies like Bahubali.

• Outbound marketing and Inbound Marketing- Outbound

means to generate awareness in people by Telemarketing, Radio Commercial,
Letter, TV Commercial. Inbound means magnetic marketing for examples
Bloging, email, social media.

• Cross Promotion- Similar Customer, Non Competing Product, Increased

Marketing Reach, Budget does not increase. Like kitkat and Android, I-phone
and Amazone.
7 P’S OF MARKETING PLAN
Product- Product refers to what you are selling, including all of the
features, advantages and benefits that your customers can enjoy from buying
your goods or services.

Price- This refers to your pricing strategy for your products and
services and how it will affect your customers. You should identify how
much your customers are prepared to pay,
 MARKETIN
G PLAN
Promotion- These are the promotional activities you use to make your
customers aware of your products and services, including advertising, sales tactics,
promotions and direct marketing. Generally these are referred to as marketing tactics.

Place- Place is where your products and services are seen, made, sold or
distributed. Access for customers to your products is key and it is important to ensure
that customers can find you.

People- People refer to the staff and salespeople who work for your business,
including yourself When you provide excellent customer service, you create a
positive experience for your customers, and in doing so market your brand to them.
 REMAIN 2 P’S
Process- Process refers to the processes involved in delivering your products and services to the customer.
• repeatedly deliver the same standard of service to your customers
• save time and money by increasing efficiency

Physical Evidence- Physical evidence refers to everything your customers see when interacting
with your business. This includes:
• the physical environment where you provide the product or service
• the layout or interior design
• your packaging
• your branding.