Classification of water-based paints

by price
Presented by Nguyen Ha Phuong

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Table of contents 1 Pigment volume concentration

2 Overview classification by price

3 High-quality paints and Cheaper,

Lower-quality paints

4 Standard specification and paint

company products
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1 Pigment volume concentration

2 Overview classification by price

3 High-quality paints and Cheaper,

Lower-quality paints

4 Standard specification and paint

company products
3
1. Pigment volume concentration

The pigment volume concentration (PVC) is the ratio of the pigment volume to the total volume of the solid
coating [vol.%]. The pigment volume is the sum of the pigment and filler volumes.

Vp: Volume of the pigments

VF: Volume of the fillers (extenders)
VB: Volumes of the dried film of all binders
(sum of film-forming agents, resins,
plasticizers and additional resins)

• Glossy topcoats have PVCs of 10 to 20%.

• Matt coatings of latex paints have PVCs of 40 to 85%.
• Transparent varnishes may have PVCs below 10%

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1. Pigment volume concentration
Gloss
Exterior durability
Scrubbability
Adhesion

PVC

Opacity (Hiding power)

Density

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1 Pigment volume concentration

2 Overview classification by price

3 High-quality paints and Cheaper,

Lower-quality paints

4 Standard specification and paint

company products
6
1. Overview classification by price
Paint market in Vietnam

Medium-end paint
25%

High-end paint
60%
Low-end paint
15%

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2. Overview classification by price
Elements High-end paints Medium-end paints Low-end paints

Normal name Premium paint semi-gloss paint smooth paint, economic paint

Price Expensive Reasonable Cheap

Contents of Binder 40-95% 20-40% 5-20%

PVC 40-60% 60-80% 80-90%

Gloss High Medium Low

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1 Pigment volume concentration

2 Overview classification by price

3 High-quality paints and Cheaper,

Lower-quality paints

4 Standard specification and paint

company products
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 2. High-quality paints and Cheaper, Lower-quality paints
Components High-quality (premium) paints Cheaper, Lower-quality (medium +
low-end) paints

Pigments • High quality paints (contain • Low quality pigments

smaller and pure pigments) • Clay and silica
• Titanium dioxide  The larger these pigments are in
 Excellent concealing properties paints, the more coats to conceal old
paint and imperfections

Binders • Higher quality binders (Pure • Lower quality binder (Styrene- or

Acrylic) Vinyl Acrylic)
 Typically adhere better and  Have a shorter lifespan and don't
usually more durable hold as well

Solvents per • Fewer • More

gallon  Thicker paint after drying and  Require to perform at least two
(1 gallon = 3.78L) better color retention. coatings, maybe even more
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1 pound = 0.45359237 kilograms
1 US gallon = 3.78541178 liter
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1 Pigment volume concentration

2 Overview classification by price

3 High-quality paints and Cheaper,

Lower-quality paints

4 Standard specification and paint

company products
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4. Standard specification and paint company
products
Technical characteristics of paint are evaluated through the following parameters:
• Opacity and paint
consumption
• Paint adhesion
• Paint film surface
• Resistance to water
• Dry time

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Dulux Professional A300

527,000 VND/18L

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 Premium paint

1,617,000 VND/18L

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Jotun Essence Easy Clean Matt

Binders: acrylic resin

Volume solids: 37%
Theoretical coverage: 9 – 10 m²/liter/layer
Finish coating: 2 layers
Drying time

Recommended thickness for each layer

1,564,000 VND/18L

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INTERIOR SMOOTH A100

Composition

Film forming agent: 100% acrylic resin

Solvent: Water
Pigment: Titanium Dioxide
Additives: Inorganic neutral and stabilizer
Technical target

Theoretical coverage: 9 – 10 m²/liter/layer

Surface drying time: 30 - 45 minutes. Completely dry after 48
hours
Paint the next layer: 2-3 hours depending on construction
conditions
Application tools: Brush, roller or spray gun

795,000 VND/18L
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Reference
Books
Bodo Muller, Ulrich Both, Coatings Formulation: An International Textbook, Vincentz Network, 2011
Ernest W. Flick, Water based paint formulations Vol 4, Noyes Publications, 1997
NZIA-Resene CPD; Volume solids, PVC, hiding power (August 2005)
Documents
Documents on water-based paints circulated internally by Kemic JSC
Dulux Profession Interior A300 technical data sheet
Dulux Insprire Glow technical data sheet
Jotun Essence Easy Clean Matt Vietnamese technical data sheet
Aten Interior smooth A100 technical data sheet
Websites
https://tongkhoson.com/8-tieu-chi-danh-gia-cac-hang-son-tuong-tot-nhat-hien-nay-c2-710-724--206.html
https://odclick.com/chuyen-san/phan-tich-nganh/tong-quan-thi-truong-son-viet-nam/
https://www.majorpaintingco.com/projects-and-tips/differences-in-paint-types-premium-vs-low-quality-paint

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THANK
YOU
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Economical paint

1,500,000 VND/18L

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Water-borne paints and coatings that dry/cure at ambient
temperatures
Coatings formulation

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Components of latex gloss enamels and latex paints

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Coatings formulati

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Coatings formulation

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Coatings formulation

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