Youth Leadership

Rebuilding the Future

Background

Since the earthquake and tsunami of March 2011,

the unemployment rate in the Tohoku region has skyrocketed.
The main industries of the region - fishing and agriculture -
have been devastated. The youth of Tohoku needs to
re-imagine their futures from scratch.

The Idea – Investing in the Future

Providing training in entrepreneurism, innovation and life skills to youth
from Tohoku.

The youth returns to their communities with practical vocational and

leadership skills. Using these new skills as a mobilizing force within
fragile and distressed communities.
Our Vision
IsraAID is always searching for additional partners who will be able to
accommodate Tohoku communities' need for professional education and
training.

We believe that major businesses in Japan can use IsraAID's local

knowledge and deep relationships with the communities in order to convey
their specific know-how while enhancing their reach and contributing to the
rebuilding efforts.

A successful entrepreneurship, leadership and vocational training requires

experts in these fields. We invite companies to provide added value to our
program by sharing their knowledge, expertise, and core competencies and
helping us in creating “shared value” for their business and the people of
Japan.

By cooperating with IsraAID’s youth leadership programs, businesses can

demonstrate their commitment to the communities they operate in, and
participate in creating a future vision, based on their organization's values.
IsraAID & Hilton - Partnership Model
On August 2012, a group of ten high schools students from different areas
in Tohoku participated in 6 days of intensive training during which they
received both skills and job training by Hilton staff, as well as group
building activities, creative thinking, innovation and leadership training by
IsraAID.
 Practical skills & training
The Hilton, among of the most
prestigious hotels chain in the world
and one of the biggest hotels in Tokyo,
is uniquely poised to give valuable hands-on

&
experience to youth in the hospitality and
service industry.

Leadership, Activism and Entrepreneurship

training
IsraAID brings international experts with
20 years of experience in development of youth
leadership training – combining
entrepreneurship and activism –
in many countries around the
world.
 Skills and Leadership - Program Content
IsraAID’s training program include:
Creative thinking
Social awareness
The value of volunteerism in the community
Group building activities
The power of a group to create social change
 Meeting Japanese role models, who have
guided change in their communities
Building self-confidence: presentation skills,
and body language.
Hilton offered training in 4departments:
 Kitchen
Food & Beverage
House keeping
Bell desk
Each of the students was positioned
in one of the departments, and was
accompanied by Employee Mentor
who provided personal training and
oversaw the student’s progress.
 ACTIVISM
 One group has the power to create significant
social change.

 Each participant will learn to foster a

culture of volunteerism.

 Each group will plan and implement small

community project / events using what they
have learned in the sessions,
and under IsraAID’s guidance.

Provide tools to empower communities

Examples for community projects:
Build community archives in libraries to preserve local culture
Organize cultural events and awareness campaigns
Launch national and international youth exchange programs
Create framework for children with special needs
Create micro-finance initiatives

Objectives
To establish a sustainable program that will become self-sufficient and focus
on capacity building in each individual community.
 Why us?
Expertise
IsraAID brings years of experience in designing entrepreneurship and
innovation educational programs worldwide.
IsraAID has already executed projects based on youth leadership and activism in
Japan.
Foundations
IsraAID has established sustainable connections with local institutions,
organizations and communities in the Tohoku region:
 With the departments of education in target prefectures
 With individual community leaders
IsraAID fostered the trust of the population
IsraAID’s projects in Japan have been extensively covered in the
local, national and international media.
Benefits
Strengthening relationships between the company and the local
community in the affected regions.
Exposure of the company’s social involvement through positive coverage
in the media.
 Hilton & IsraAID
Youth Skills & Leadership
Summer 2012