FROM

PURPOSE TO
IMPACT
WHAT IS PURPOSE

• Purpose is the reason why you strive towards a certain goal. It

comes from your very essence, also the reason for your existence or
the reason you feel to strongly accomplish a certain goal.
• Purpose remains the same. It is always the end goal. Strategy
changes according to the situation whereas Purpose remains intact
and is consistent which motivates you towards the goal
• It has been found that only 20% of the leaders have a strong sense of
purpose. They have clear written goals and know what they want to achieve.
Brian Tracy said that only 3% of the people write down their goals and they
achieve more than 80% of the society.
• Goals need to be specific rather than vague and broad. Specific details need
to be addressed in goals which helps to understand what you want to achieve
• For example. “I want to improve Unilever sales by $200,000 by the end of
the month of September” . A vague goal can be “I want to improve Unilever
sales”
• You can think of SMART Goals is the ultimate goal setting techniques as it
is specific, timely and attainable
• The president and CEO of Large Beer Company of Heinenken USA
had the statement
• “To be Wuxia master who saves the kingdom” where he wanted to
be master of kung fu and his inspiration came from the wise
warriors
• Andrew Carnegie the had led the expansion of the steel industry in
the late 19th Century.
• "Thirty three and an income of $50,000 per annum. By this time 2
years from now I can arrange all my business as to make no effort to
increase fortune but spend the surplus each year for benevolent
purposes.” Although he accomplished his purpose in three decades
• Purpose comes from inside and what you truly believe and are
willing to fight.
• It isn’t just focused on degrees and PHD from universities. It isn’t
just a professional title. It comes from your passion and has to
resonate from your inner soul and what you truly believe
• Purpose + Passion will get through to the end goal
HOW YOU FIND IT ?
HOW YOU FIND IT ?

The three most effective questions to find the answers;

• What did you especially love doing when you were a child, before the world told you what you should or shouldn’t like
or do? Describe a moment and how it made you feel.

• Tell us about two of your most challenging life experiences. How have they shaped you?

• What do you enjoy doing in your life now that helps you sing your song?

Let’s see some examples of good, clear, concise and declarative purpose statements,
HOW THE PROCESS WORKS
Always find the frogs!”

“
HOW THE PROCESS WORKS

Two tough crucial experiences of another executive as an example,

• Homeless divorced young mother of two.

• In Economic crisis of 2008, her company’s retrenchment from Asia.

“Continually and consistently develop and facilitate the growth and development of myself and others
leading to great performance”
To
“With tenacity, create brilliance.”
HOW YOU FIND IT ?

• To find out your purpose try to follow the recommended exercise (review your story, uncover
your purpose).

• “My leadership purpose is _______.”

• The words in your purpose statement must be yours. They must capture your essence and they
must call you to action.
“This is the true joy in life,
the being used for a purpose
recognized by yourself as a
mighty one.”
— George Bernard Shaw
 Difference between Purpose-To-Impact and
Traditional development planning
PURPOSE-TO- IMPACT PLANNING TRADITIONAL DEVELOPMENT PLANNING

Uses meaningful, purpose- infused language Uses standard business language

Is focused on strengths to realize career aspirations Is focused on weaknesses to address performance

Elicits a statement of leadership purpose that explains how you will lead States a business- or career- driven goal

Sets incremental goals related to living your leadership purpose Measures success using metrics tied to the firm’s mission and goals

Focuses on the future, working backward Focuses on the present, working forward

Is unique to you; addresses who you are as a leader Is generic; addresses the job or role

Takes a holistic view of work and family Ignores goals and responsibilities outside the office