Name – Vanshika Lamba

Enrollment No - 210182
Submitted To - Ashish sir
Course - BBA Specialization
Subject -Entrepreneurship Development
 Entrepreneurship Development
 E N T R E P R E N E U R S H I P D E V E L O P M E N T I S  T H E M E A N S O F E N H A N C I N G T H E
KNOWLEDGE AND SKILL OF ENTREPRENEURS THROUGH SEVERAL CLASSROOM
COACHING AND PROGRAMS, AND TRAINING. THE MAIN POINT OF THE
D E V E L O P M E N T P R O C E S S I S TO S T R E N G T H E N A N D I N C R E A S E T H E N U M B E R O F
ENTREPRENEURS.

 THIS ENTREPRENEUR DEVELOPMENT PROCESS HELPS NEW FIRMS OR VENTURES

GET BETTER IN ACHIEVING THEIR GOALS, IMPROVE BUSINESS AND THE
N AT I O N ’ S E C O N O M Y. A N O T H E R E S S E N T I A L FA C TO R O F T H I S P R O C E S S I S TO
I M P R O V E T H E C A PA C I T Y T O M A N A G E , D E V E L O P, A N D B U I L D A B U S I N E S S
E N T E R P R I S E K E E P I N G I N M I N D T H E R I S K S R E L AT E D T O I T.

 IN SIMPLE WORDS, THE ENTREPRENEURSHIP DEVELOPMENT PROCESS IS ABOUT

S U P P O RT I N G E N T R E P R E N E U R S TO A D VA N C E T H E I R S K I L L S W I T H T H E H E L P O F
T R A I N I N G A N D C O A C H I N G C L A S S E S . I T E N C O U R A G E S T H E M TO M A K E B E T T E R
J U D G M E N T S A N D TA K E A S E N S I B L E D E C I S I O N F O R A L L B U S I N E S S A C T I V I T I E S .
 Name of the firm- Alina Pvt Ltd
Design and Logo

Tagline of the Product – “ Be the most beautiful version of Yourself”

 Industry Analysis
 Nail polish industry seeks to create good looks, especially amongst women, in terms of colors that match with
factors such as moods, outfit, and season among other girly preferences. The industry has been booming
gradually over the past three decades with many players flocking the industry with unique brands and marketing
strategies.

 Numerous market surveys have shown that consumption of nail polish has increased since 2012 with brands
intensifying marketing campaign using new advertisement technologies such as the internet. Statistically, 35%
of the nail polish users consume over 27 bottles of nail polish annually.

 This state of affairs can be attributed to the rapid changes in modern fashion. Consumers of almost at status
ranging from celebrities to young girls use nail polish.

 Global Nail Polish Market size was valued at US$ 10.77 Bn. in 2020 and the total revenue is expected to grow
at a CAGR of 9.5% through 2021 to 2027, reaching nearly US$ 20.33 Bn.

 
 Product Offered- Liquid and Gel Nail Paint
 

Reason for selecting this product –

 Due to rapid growth and urbanisation, this product have large growth market for
fashionable product.
 Nail paint are on huge demand and also in trend.
 Nail paint are used by every girl and every women whether young or old.
 Hence nail paint manufacturing business is money fetching idea for entrepreneurs.
 Target Consumers

 The product targets women aged between age group of 25-34 yrs. followed by the other age
category of 18-24 yrs. These age bracket comprises the main consumers of cosmetic products.
 The Nail paint will be available for all consumers including users in fashion, TV, and movie
shows who are important advertisers of the compa ny’s products.

Location of the Firm

 At place where there will be easy availability of raw materials and labour.
 At a place where transportation and communication facilities are available.
 Also it will be easily accessible to employees, and my suppliers.
 Raw Material Required

 There are different formulae for the preparation of nail paint. As per there formulas, there are different
quantities of component needed.
 The list of raw materials needed are -
 Cellulose nitrate
 Dibutylthalate (plasticizer)
 Loban
 Camphor
 Acetone
 Ethyl alcohol
 Colour
 Budget of the Firm
 The machinery cost - Rs. 2,50,000
 The cost of raw materials - Rs. 100,000
 The packaging cost is high as it involves packaging in glass bottles - Rs. 80,000
 Marketing cost - Rs. 2,00,000
 The cost involved in getting registration and license is Rs.20,000
 Salary of employee Rs. 2,50,000
 Transportation Rs.1,00,000
 Other miscellaneous costs - Rs. 50,000
 So, the total cost involved in nail polish manufacturing plant cost at a small scale Rs. 10,50,000
 Machinery Required
 Chemical blender
 Stainless steel boilers
 Weighing balances
 Laboratory device
 Automatic liquid filling machines.

Promotion
 Advertising in women's magazine,in-flight magazines domestic sector
 Presence of product promoters at multi brand outlet like hypercity, shoppers stop, West side and even high end women's
saloons.
 Adverts on FM channels or sponsor a particular program by giving goodies related of my brand.

 Free Samples will be available.

 Labelling of the Product-
My product label will contain the following –

1. Ingredients- DBP, Camphor and Formaleldehyde

2. Caution- Keep out from the reach of children
3. Net volume- 6ml
4. Manufacturing and Expiry Date
5. Price of the product
6. Barcode
 Packaging
 Glass bottle with a brush application can be used for the
packaging for the nail paint.
 The capacity varies from 5ml to 15ml
 An air tight aluminium canister with an acrylic fibre tip
which apply nail paint to the nail can also be used .
 Competitive Brands
The competitive brands that exits in the market are-
 Lakme
 Revlon
 Avon
 Loreal Paris
 Oriflame
THANK YOU