Professional Documents
Culture Documents
› SENSORS : Alex
› RFS: Mikael
› 91: Alex
› DCDC: Waltraud
› Power Ics/ Isolater: Waltraud (Pl21/39) + Regina WSA(Healthcare)
› ACDC: (EPIC)
– 52-> Regina
– WBG-> Jutta, Regina ->Auto, Dyson IRP, Signify / Solaredge (Waltraud)
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Technologies
Jutta
Min Max planning discretes
GAN automotive
Powertrain and DCDC
MV GAN
Solaredge, Bosch E-Bike, IRP Nexus
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Technologies
Table of contents
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Technologies
PSS SMD EMEA incl. Disti OLD
Business Summary
Revenue fulfillment [M. EUR] Design Win DIP region [M. EUR] HC Development [M. EUR]
* Market model: DMASS MOSFETs only, PSS SMD EMEA own assumption on auto/non-auto split
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PSS SMD EMEA incl. Disti OLD
Strategy summary
Strategy Summary Opportunities
› Goals & Objectives › Top Accounts: Ericsson, Solaredge, Nokia, Dyson, Delta,
To achieve 0.6B EUR revenue by FY25/26 (CAGR 13.2% from FY20/21) – stretch to Siemens, WSA, Bosch, Schneider, Signify, ZAPI, Sonion,
0”8B€…1”B€ as well as IFX x-divisional contribution (>140M) in PSS sales Jabra, Huawei, Kostal, Conti, Stihl, Husqvarna., TCI
› Strategy › Focus Application Segments: TSC, BRE, DCO, SSI, OBC,
Go Deep Automotive Radar
- Full system understanding of applications in focus segments to create customer › New Technologies: WBG, Sensors, OptiMOS6, StrongIRFET2,
demand - Develop A-select accounts into KA – YES customer approach CoolMOS8, S4, Driver Ics, CoolSET6, system integration, good
packaging
- Develop cross-divisional opportunities for/in C/Key/A-Select Accounts
› Israel as major innovation region
Go Wide
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PSS EMEA; incl. Disti OLD
BL TOP line Strategies
› Focus on selected Go-Deep/Wide growth customers – upper part of pyramid: WSA, › Please see TOP BL/PL
Siemens, Dyson, Solaredge, Delta, Bosch, Schneider, Bury, etc. Goals in Back-up
› Selected programs for distribution go-wider to be agreed
EPIC › Support WBG, OBC/HVDCDC, MHA, USB Go-Wide, Solar
› Selected ASICs eg. Hearing Aid, Medical & beyond
› Build 2nd level support in RC EMEA
› Focus on BPA, Telecom, SMPS, Server/AI, Go-Wider Distribution, Solar, Explore ADAS › Please see TOP BL/PL
› Focus on RF5G, DW & Ramp Sensors, SiMic › Please see TOP BL/PL
› Explore SSI Radar & CO2 acceleration, TOF Goals in Back-up
› Continue ATV Radar in current setup and support incl. ATV FAE RF
›
RFS Focus on selected growth accounts – upper part of pyramid: ERI, NOKIA, Sonion, Jabra,
Dyson, Microoled, Conti, Aptive, Huawei, Ficosa
› support entry & scouting for new customers eg. Techem, Schneider, WSA, etc.
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PSS SMD EMEA: OLD
Headcount development according to Strategies
Resource Requirements Planned
FY 21/22 (wish list FY 21/22) start quarter
TM FAE
› FAE SSI – prio O.S. from lease to permanent RFS Q4 FY20/21
customer › FAE BRE Nordic – cover Husqvarna, Electrolux Vacuum, Universal Robots, MIR, Atlas Copco DCDC Q3 FY21/22
coverage
› IS – CEN (Vi) Th.H. from lease to permanent (Pillars 1, 2) as 2 nd permanent IS in CEN EPIC,DCDC Q1 FY21/22
Sales – G/AM, › GAM – NRD (SWE) ERI RF (Pillar2) to support transition H.O. – pull-in replacement HC RFS Q1 FY21/22
IS › GAM – NRD (SWE) Husqvarna (Pillar3) to support Vision25 for BPA DCDC,RFS Q1 FY21/22
› rKAM – CEN (MUC) Huawei EMEA to ext. bandwidth for several locations and PLs IFX All BLs IFX Q3 FY21/22
Total additional Headcounts : 14=9+5*) *) planned RB20 already, due for approval
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Customer pyramid (on+offshore) OLD
Customer centric strategy (Go-Deep, Go-Wide)
Revenue by end customer view
FY20 YoY FY21 FY26 Key messages & implications for SMD strategy
+20% 467‘3 M€ 971’7 M€
389‘1 M€
› CA: Bosch (OBC, BSH, PT & eBike), Conti (Radar, OBC) Siemens
5y. CAGR 15,8% Ind. Automation
11,4
51’9 M€ +32% 68’5 M€ CA
› KA: major global contributions for PSS by ERI, Dyson, Schneider,
(15%) %
Delta, Huawei, Valeo, Kostal
Key
› A-Select: Key-Account like account development program for
177’2 M€ +18% 209’7 M€ 19,5% Signify, Osram, Stihl, Zapi, WSA/Sivantos, Flex, Schneider, Bosch
Accounts *)
(45%) Industry, Solaredge and Nokia
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PSS SMD EMEA OLD
Regional Budget comparison to last FY’s plan
FY19/20
› REV highly impacted by COVID -20%
FY20/21ff
› EMEA Market recovery across all
application segments
› Allocation required to achieve pre-
COVID revenue level
› RB21 similar growth as pre-COVID
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PSS SMD EMEA incl. Disti OLD
Fulfillment Revenue by PL/BL and by channel
Comments
RFS: › RFS:
21,2%
› 5GRF
DCDC:
› SiMic, CO2, SSI
6,8%
› Radar for Auto and non-Auto
› Legacy PL55
› DCDC
EPIC:
› BPA, Server AI,
20,0%
› Telecom DCDC PL12 reduction vs. RB20
due to missing roadmap
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PSS SMD EMEA incl. Disti): OLD
DIP Region Design-Win by PL/BL and by channel
Comments
RFS: › RFS:5G
24,2%
› 5GRF
› SiMic main contributor to Sensors
DCDC:
17,9%
› DCDC:
› BPA increasing incl. MVGaN 24/25ff
EPIC:
› Server AI, (Telecom reduced)
15,6%
› Power Supplies
› Solaredge Optimizers
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14
OLD
Table of contents
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Technologies
DCDC BPA - Local SCT BPA in EMEA – complement
OLD 1st SAE(R) w.
esp. SAE and FAE for BPA & Robotics
1 Existing, Planned in FRFC / BB, approved HC, Open HC
Spokesperson: tbd
Role Functional Main tasks/
# Name
(G) Or (R)
Location Status1
Reporting Special Focus
2 NN SAE (G) AT, Villach not yet requested BL L3: Ref Design / SW
3 NN SAE (G) AT, Villach not yet requested BL L3: Ref Design / HW
6 NN SAE (R) AT, Villach HC request FY21/22 Q2 SMD L2: HW/SW Robotics
8 NN FAE Nordic IFND HC request FY21/22 Q3 SMD BPA & Robotics L1/2 Customer support
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16
TL Planning by Segment OLD
Grow technical competence level – support SCT structure
Summary DCO Summary BRE
Headcount development by GG/TL Headcount development by GG/TL
No. DCO segment (MUC focus) No. BRE Segment (Vi focus)
7 - Motor control compe-
- segment requires 7
6 tence requires hiring of
technical compe-tence 6 TL15 expert
on a high level 5
5
4
4 - GG14 manager
- potential candidate for 3 candidate exists
TL 14 exists 3
2
2 - support SCT by
- new hires planned to 1 developing whole team
1
support business to more technical
0
growth 0 9 10 11 12 13 14 15 16 expertise
9 10 11 12 13 14 15 16
GG/TL GG/TL
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PSS EMEA SMD TM Organization OLD
Grow 1st & esp. 2nd level support (incl.SCT)
Datacenter & Computing Telecom, SMPS & Charging BPA, Robotics & Energy Sensors Systems & IOT
Timeline RF5G
L. Jakobsen M. Hallenberger S. Stoegner Act. G. Bayard
C. Höfling FAE IL, Comp A. Hofmann FAE EAST D. Shrimpton FAE DYS, UK R. Kruschwitz FAE SSI N. Thulin RF FAE ERI
HC request C. Berger FAE NOK, Telecom R. Langenberg FAE S. Sutter FAE Stihl,Bosch,Ger K. Okan FAE SSI J. Kolehmainen RF FAE NOK
DES,Pana,DACH A. Mavronas FAE Zapi, IT, DACH
R. Moller FAE Eltek, ERI, Nordic N. Ivic SAE SCT BPA HW
FY 20/21 G. Simonet FAE STE, SW
M. Thomas FAE DACH
D. Zipprick FAE DACH,OSR,ZT,TCI
+1 V. Appanabhotla FAE USB
N.N. FAE DACH
FY21/22
+6
N.N. SAE(R) Telecom DCDC N.N. PAE(R) Isolator N.N. SAE(R) SCT SCT BPA N.N. SCT SSI SAE(R) N.N. RF FAE
HC request N.N. PAE(R) ADAS support N.N. PAE(R) SCT Mat.Handl. S. Huber (dual student) SAE(R)
R. Pichler (dual student) FAE(R)
until FY24/25
+9
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PSS SMD EMEA OLD
SCT BPA – coverage, R&R
SCT Motor Control Cordless Gardening Cordless Service Battery LEV PV Material WBG for
Power Tools Vacuum Robots, Mgmt. 2/3/4 Inverter handling motor drive
Tools Cleaners Cobots wheeler AGV
SAE(R) FY20/21 Q2
Low Power, Nikola I. X X X
SAE(R) FY21/22 Q1
Software, PL88 X X X X X X
SAE(R) FY21/22 Q2 X
X X
FAE FY23/24
DACH X X X Focus
› FAE Nordic: Husqvarna, Electrolux Vacuum, Universal Robots, MIR, Atlas Copco
› FAE DACH: Bosch (virt. Bosch AccTeam integration), scouting customers(~#10) for 2/3wheeler, BMS
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OLD
Table of contents
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Technologies
PSS EMEA SMD Regional Marketing Organization
OLD
Invest in resources for new areas of growth
Total HC: 9 FY 20/21 Application & Product Management & Distribution Marketing
Total HC: 16 FY 24/25 W. Gruber
Product Management
Timeline Application Management Distribution Marketing
J. Schönlau
P. Richter AMG(R) Telecom, SMPS & Charging J. Schönlau PMG(R) S/W K. Kastner DM(R)
HC request
F. Pasqua APG(R) LP SMPS / Appliances H. Duyan PMG(R) DACH+
FY 20/21 H. Riffi AMG(R) BPA, Robotics & Energy (BRE) N. Skotnicki PMG(R) N/W, East
FY21/22
+3
+4
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PSS SMD EMEA Sales – Organization development
OLD Mikael/ Regina
Revenue plan incl x-selling contribution all IFX
PSS SMD EMEA - Sales Central PSS SMD EMEA - Sales Nordic
R. Tschernitz Mikael Jonsson PSS Account Management
SMD strategy
Pillar 1 Pillar 2 Pillar 3 Pillar 4 Pillar 5 Pillar 1 Pillar 2 Pillar 3
M. Boelting GAM S. Jackson GAM P. Biffi GAM A. Maurer GAM NN GAM H. Ohman GAM H. Jyväsjärvi GAM N.N. act. M. Jonsson
A. Duecker AM P. Knowles AM S. Lancini AM R. Goettlicher n.n AM T. Lindback AM E. Alho AM Whilgard Anna › Pillars led by senior AM (developed
nn Huawei+Cross AM nn Sucession nn Sucession AM
Divisional T. Koffler* into functional lead)
WSA
Delta EMEA
Dyson
Graphcore
Zapi
Huawei
Signify
Stihl
Solaredge
Anapurna
Ericsson Nokia Jabra › In pillars Projects / segments /
Husqvarna
Samsung Black&Dekker Microoled Elrad Mellanox #customers covered w. AM
LG (ZKW) Zwift Bel Power Sonion Habana
OSRAM Elvie Bull Panasonic Broadcom specialists
›
Vishay Zumtobel
Pillars balanced complexity and
T. Haslacher Internal Sales S. Grazzani Internal Sales E. Kattnig* Internal Sales T. Haslacher In. Sales n.n IS/AM U. Junno IS n.n. IS/AM
impact, enables staff development
148114 519 › New pillars
117667 621
› CEN5 “Israel”
› NRD3 Husqvarna, Jabra
600.00 579,84
579.84 600.00 564,00
577.46
496.91
496,91 485.30
500.00 403.35 500.00 485,30
403,35
400.00 400.00
453.18 433.35
312.99 313.60 353.31 387.97
300.00 388.40 300.00 355.28
256.15
309.62 280.45
› PSS: Key growth areas: Hearing Aid, Battery powered applications, Telecom, DC/DC Computing
› IPC: Further strengthen Postion within HV DC/DC, OBC Chager and Solar (Easy modules)
› ATV: Growth propsepcts with Aurix, Power (ToLL Mosfets ) in Batterysystems and DC/DC Converters
› CSS: Expand Footprint for XMC, PsOC and Wirless Connectivity *Exkl. Solarede, Husquarna as in CPM process
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24
PSS SMD EMEA Sales - 70% of Demand Creation in EMEA
OLD Mikael/ Regina
Continued strong R&D investment requires Demand Creation Ressource in EMEA
Revenue Fulfillment
100% Demand Creation
90% 100%
80% 90% 26% 27%
70% 80%
68% 68%
60% 70%
Mio EUR
60%
Mio EUR
50%
40% 50%
40% 74%
Demand creation footprint in EMEA will increase due to increased R&D investment in Huawei, Delta, Panasonic in R&D
Demand Fulfilment split will not change substantially
Smaller moves by customers with global market reach to become more robust against geopolitical dynamics/risks
We may however expect further adaptations, depending on geopolitical development
25
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PSS SMD EMEA Sales request OLD Regina
Huawei EMEA regional Key Account Manager HC FY21/22
Project pipeline influenced in EMEA EMEA DW confidence M€
Project Application Div PL SAM BIZ inroad / enabler Opp. ID License status
97.1
EMEA/Nuremberg 100
1 Tofane ADAS/MDC PSS 12 20M€ 0030010251 Received
EU Procurement
69 80 32.0
Solar inverter for IPC EMEA/Nuremberg 0030017518 Received for IPC PSS
2 Solar 14 12M€
residential >3kW PSS EU Procurement 0030013154 ongoing Telecom
52
60
42 EMEA/Munich ATV with high
3 Radar ADAS ATV 10M€ Q2/2021
58 EU Procurement
40 50.1 confidence
ATV/inverter for EMEA/Nuremberg/Munich
4 Power ATV 31 8M€ 0030011544 Q2/2021
the motor driver EU Procurement Tofane&Solar
20
EU Procurement
In-cabin
5 ToF
application
PSS 32 7M€ to enable the selection of In progress 15.0
IFX solution 0
› IS – CEN (Vi) Th.H. from lease to permanent (Pillars 1, 2) as 2 nd permanent IS in CEN EPIC,DCDC Q1 FY21/22
Sales › GAM – NRD (SWE) ERI RF (Pillar2) to support transition H.O. – pull-in replacement HC RFS Q1 FY21/22
G/AM, IS › GAM – NRD (SWE) Husqvarna (Pillar3) to support Vision25 for BPA DCDC,RFS Q1 FY21/22
› rKAM – CEN (MUC) Huawei EMEA to ext. bandwidth for several locations and PLs IFX All BLs IFX Q3 FY21/22
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OLD
Table of contents
Copyright ©
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Technologies
PSS SMD EMEA – BL EPIC OLD ALEX
Overview – PL & Channel View OLD
REV ww 147‘ => 319‘ CAGR 17%
Revenue Planning EMEA PL FY19_20 FY20_21 FY21_22 FY22_23 FY23_24 FY24_25 FY25_26 5 Years CAGR 5Y contribution
ONSHORE 21 15,5 23,2 25,0 28,0 32,3 30,8 33,7 7,8% 10,5
39 7,0 9,0 10,6 12,6 14,6 15,5 17,0 13,6% 8,0 REV EMEA 80‘ => 199‘ CAGR 20%
52 39,7 42,5 52,8 71,2 91,2 112,1 138,1 26,6% 95,6
91 5,2 6,4 8,3 8,9 9,5 10,3 14,5% 5,1 DW EMEA 174‘ => 269‘ CAGR 16%
ONSHORE Total 62,2 79,9 94,8 120,2 146,9 167,9 199,0 20,0% 119,2
OFFSHORE 21 6,6 7,6 8,0 10,4 13,4 15,2 19,7 21,1% 12,1
39 26,1 27,9 28,5 29,0 29,9 32,0 32,3 2,9% 4,4
52 29,6 31,7 36,4 41,4 48,1 58,1 67,2 16,2% 35,4
91 0,1 0,1 0,3 0,4 0,4 0,9 64,7% 0,8
OFFSHORE Total 62,2 67,3 73,0 81,1 91,8 105,7 120,0 12,3% 52,7 5y contribution - onshore only
Grand Total 124,4 147,1 167,8 201,3 238,7 273,7 319,0 16,7% 171,9 80.0
70.0
60.0 Solaredge
50.0
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PSS SMD EMEA – BL EPIC
ALEX
Overview – PL & Channel View
REV ww 183‘ => 371‘ CAGR 17,3%
Revenue Planning EMEA PL FY 20/21 FY 21/22 FY 22/23 FY 23/24 FY 24/25 FY 25/26 FY 26/27 5Y CAGR 5Y contribution
ONSHORE 21 22 24 30 34 37 40 39 9,9% 14,7 REV EMEA 102‘ => 227‘ CAGR 17,3%
39 9 16 17 20 25 28 31 14,1% 15,0
52 42 55 77 93 110 127 140 20,5% 85,1 DW EMEA 199‘ => 330‘ CAGR 18,4%
91 5 6 10 12 13 16 16 20,7% 10,1
ONSHORE Total 78 102 134 160 185 211 227 17,3% 124,8
OFFSHORE 21 7 10 11 14 17 20 22 17,1% 11,9
39 28 31 34 35 36 37 39 4,6% 7,8 5y contribution - onshore only
52 19 38 43 49 57 68 79 15,4% 40,1
80.0
91 0 1 1 1 2 3 5 37,1% 4,0
70.0
OFFSHORE Total 54 80 90 100 111 128 144 12,4% 63,8
60.0
Grand Total 132 183 224 260 296 339 371 15,2% 188,6
50.0
40.0
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PSS SMD EMEA - BL EPIC OLD ALEX
Customer & Application Strategy
45.0
40.0 5y contribution - application view
35.0 90.0
30.0
80.0 Appliances
70.0
25.0 60.0
50.0
20.0
40.0
15.0 30.0
20.0
10.0
10.0
5.0 -
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32
PSS SMD EMEA - BL EPIC ALEX
Customer & Application Strategy
45
5y contribution - application view
40
35 90.0
30 80.0 Appliances
25 70.0
20
Vision to fill in 60.0 How to
15 50.0 undercathegorize
10 40.0
5
30.0
0
20.0
Y E S Y A N R H L Y X
TC
I PI ER AM TA
L EI L
O
G
D
G EN
N
IF
ELT SO IDE SC BE UR LU ZA NE R S A W TA 10.0
L E Y O B O N
IO AR EM SIG D D E BO MT TR
I O
S
KO HU INE
D L SI H
N
U C N
G
T -
AU SO SC Z E O
› SE inverter topology change, migration from DCDC › SMPS&Charging includes Appliances, USB and standard
› Dyson iGaN motor control SMPS
› Schneider wall-plug, UPS, drives, S4 › Energy Solaredge and SMA
› Kostal OBC › OBC/HVDCDC is ramping
› Bury USB Auto › WBG meet customer windows
› Siemens CARAT not included
› S 4 line -> BB lookup
› WBG line extract
› Isolaters Upside line
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33
PSS SMD EMEA - HVC (PL52) OLD
Jutta/Alex/
Waltraud
Business plan (DW onshore/Rev on+offshore)
Upsides: Demand Creation Rationals
205 • OBC Bosch, Conti & SMD strategy
200.0
40 Delta faster market
ramp up, increasing
Dyson iGaN
market share
› SMPS, EV Charging, OBC/HV DCDC
› Drive pipeline for WBG
+20%
SE, Bosch SiC 40 170 • HV Switches in
motor control for › Agree S4 Go Wide strategy, G2M
28
40 appliances and
150.0 › Win iGaN at Dyson
pumps
0 22 139 138 • CoolSiC industrial
40
30 › Defend MS for Go Wide customers as
-30%
27 17 Risks: long as possible with smart product
29113 112 • WBG delay SE, adaptions and commercial support
21 Bosch
100.0 28
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PSS SMD EMEA - HVC (PL52) Jutta/Alex/
Waltraud
Business plan (DW onshore/Rev on+offshore)
Upsides: Demand Creation Rationals
200 40 • OBC Bosch, Conti & SMD strategy
Delta faster market
179 ramp up, increasing
market share
› SMPS, EV Charging, OBC/HV DCDC
Dyson iGaN
40 29 161 • HV Switches in
› Drive pipeline for WBG
› Agree S4 Go Wide strategy, G2M
+20%
150 motor control for
40 16 appliances and
40 138 › Win iGaN at Dyson
pumps
27 125• CoolSiC industrial
118 › Defend MS for Go Wide customers as
SE, Bosch SiC 113
21 21 16 56 Risks: long as possible with smart product
-30%
100 102
97 • WBG delay SE, adaptions and commercial support
21 16 16 Bosch
83 Graph correct
3581
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PSS SMD EMEA OLD Jutta/Waltraud
WBG DW prioritized funnel/pipeline EMEA (HV/MV)
Success factors WBG
70000000
60000000 57,951,310
Bosch
-0
52,945,623
54,778,233
Upsides:
- adherence to
-0
51,009,237 -0 › add. products available
50000000 › add. exceptional DWs development
24,111,581 schedule needed
TO DO
27,600,000 - extended RDSon
40000000 25,400,000
+30%
28000000
portfolio (HV & MV)
29,947,694.15
30000000 required
-30%
2,178,233
-0 7,545,623 WBG in general:
3,009,237 23,839,729
20000000 17,135,423.00 - product availability
Risks:
› products not available
required
25,000,000
10000000 20,000,000 20,000,000 › value proposition not - value proposition
7,143,260.00
achieved needs to be
10,000,000
1,031,200.00
› ramp down of 1st products understood better
0 - more opportunities
20_21 21_22 22_23 23_24
to be identified
Energy SMPS/Charger/UPS/PDB Motordrive & -control OBC & HV_DCDC REV Pipeline
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PSS SMD EMEA – PI (PL21/39) OLD ALEX
Business plan (DW/Rev on+ offshore)
Demand Creation Rationals
SMD strategy
110
1 Healthcare (Upside, NG ASICs)
103 › Continue ASICs Hearing Aids, Medical
10 94
0 90
90 Upsides: SMPS&Charging
12 › Accelerate Go-Wide wall-plug charger
80 • Digital Isolators & Drivers
WSA ASICS › Scout <250W charger for BPA
(+5‘M€)
72
+15%
10 Digital Isolators
• XDP USB-PD (+2’M€)
68 CoolSET
70 10 • Power Tool ACDC charger
55 12 (+2’M€) › Entry in MHA with CoolSET
10 • Low Cost ASIC for WSA › Distribution Go-Wider with CoolSET,
8 51 pricing, training and demo, self service
-10%
8 46 Risks:
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PSS SMD EMEA – PI (PL21/39) OLD
Business plan (DW/Rev on+ offshore)
110
1
103
10 94
0 90 140
90 135
12
80 WSA ASICS
120 120 WSA ASICS
72
+15%
10 Digital Isolators
Digital Isolat
68 108
70 10
100
55 12 96 40
10 40
85
8 51 80 40
-10%
8 46
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WSA ->
› Healthcare seg
› 20/21 25m -> Check
› 21/22 nothinh
› 23/24 80m *40%= 32m
› 24/25 35*40% =15m
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Technologies
PSS SMD EMEA – PI (PL21/39)
Regina/ALEX
Business plan (DW/Rev on+ offshore) WSA DW planning is
missing (Healthcare)
Regina to provide data
Demand Creation Rationals
23/24
SMD strategy
SMACG upside
Low cost platform Healthcare (Upside, NG ASICs)
› Continue ASICs Hearing Aids, Medical
140 142
135 SMPS&Charging
Upsides:
• Digital Isolators & Drivers › Accelerate Go-Wide wall-plug charger
120 120 WSA ASICS
(+5‘M€) › Scout <250W charger for BPA
+15%
Digital Isolators
108 • XDP USB-PD (+2’M€)
100 • Power Tool ACDC charger CoolSET
96 40 › Entry in MHA with CoolSET
(+2’M€)
85 40 • Low Cost ASIC for WSA › Distribution Go-Wider with CoolSET,
80 40 pricing, training and demo, self service
-10%
40 Risks:
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PSS SMD EMEA - WCS (PL91) OLD ALEX/Waltraud
Business plan (DW/Rev onshore)
40
Demand Creation Rationals
SMD strategy
8
35 15 › Automotive
31 › Continue focus on Bury for several
42 Upsides: OEMs
30 50 • Bury Rev+3m€/DW+10m€ › Identify further Tier1 in EMEA
+50%
• Consumer SMPS Rev+5m€
eg. Schneider, Dyson › SMPS Consumer & Industrial
22 › Expand Industrial in Building,
25 5 • Barrel connector replacement
6 › Scout charger for BPA Wallplugs eg. Schneider, Legrand
10 etc Wait for
20 12 › Explore Consumer in existing
-20%
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Technologies 45
PSS SMD EMEA - WCS (PL91) NEW 06.04 ALEX/Waltraud
Business plan (DW/Rev onshore)
Demand Creation Rationals
SMD strategy
› Automotive
› Continue focus on Bury for several
60 Wait for Markus Upsides: OEMs
• Bury Rev+3m€/DW+10m€ › Identify further Tier1 in EMEA
10
+50%
50
Same chart as LY with higer •figures
Consumer SMPS Rev+5m€
eg. Schneider, Dyson › SMPS Consumer & Industrial
3 Significant ramp Bury• Barrel connector replacement › Expand Industrial in Building,
10
› Scout charger for BPA Wallplugs eg. Schneider, Legrand
1 10 etc
40
› Explore Consumer in existing
-20%
8 Upside FX 2
Sales › IS – CEN (Vi) Th.H. from lease to permanent (Pillars 1, 2) as 2 nd permanent IS in CEN EPIC,DCDC Q1 FY21/22
G/AM, IS › rKAM – CEN (MUC) Huawei EMEA to ext. bandwidth for several locations and PLs IFX All BLs IFX Q3 FY21/22
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TL Planning by Segment OLD ALEX
Grow technical competence level – support SCT structure
Summary DCO Summary BRE
Headcount development by GG/TL Headcount development by GG/TL
No. DCO segment (MUC focus) No. BRE Segment (Vi focus)
7 - Motor control compe-
- segment requires 7
6 tence requires hiring of
technical compe-tence 6 TL15 expert
on a high level 5
5
4
4 - GG14 manager
- potential candidate for 3 candidate exists
TL 14 exists 3
2
2 - support SCT by
- new hires planned to 1 developing whole team
1
support business to more technical
0
growth 0 9 10 11 12 13 14 15 16 expertise
9 10 11 12 13 14 15 16
GG/TL GG/TL
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Table of contents
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Technologies
PSS SMD EMEA - BL DCDC OLD Waltraud
Strategy: focus on selected growth accounts
Revenue Planning EMEA PL FY19_20 FY20_21 FY21_22 FY22_23 FY23_24 FY24_25 FY25_26 5 Years CAGR 5Y contribution REV ww 260‘ => 410‘ CAGR 10%
ONSHORE 12 6,3 8,5 9,1 13,3 16,2 18,0 19,6 18,2% 11,1
15 37,2 43,9 47,1 48,9 50,8 53,5 56,9 5,3% 12,9
REV EMEA 193‘ => 268‘ CAGR 7%
18 46,9 69,7 74,4 78,4 90,6 97,5 101,5 5,6% 21,8
51 61,3 69,9 76,8 74,6 76,4 78,9 83,6 3,7% 13,7
88 0,8 1,1 1,4 1,7 2,8 4,0 6,9 43,5% 5,7 DW EMEA 224‘ => 367‘ CAGR 18%
ONSHORE Total 152,5 193,1 208,8 216,8 236,8 251,8 268,4 6,8% 75,3
OFFSHORE 12 7,5 12,3 14,4 18,6 24,0 30,7 35,8 23,8% 23,5
15 16,3 18,3 20,9 23,9 26,7 30,1 31,7 11,6% 13,4
18 17,4 18,6 23,0 27,0 30,7 33,8 34,8 13,3% 16,1 5y contribution - onshore only
35.0
51 18,3 17,1 19,1 21,9 26,3 28,5 30,2 12,1% 13,2
88 0,3 0,5 0,7 2,4 4,9 6,9 8,8 77,1% 8,3 30.0
OFFSHORE Total 59,7 66,8 78,0 93,8 112,6 130,1 141,3 16,2% 74,5 25.0
Grand Tota 212,1 259,9 286,8 310,7 349,4 381,9 409,7 9,5% 149,8 20.0
15.0
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PSS SMD EMEA - BL DCDC
Waltraud
Strategy: focus on selected growth accounts
Revenue Planning EMEA PL FY 20/21 FY 21/22 FY 22/23 FY 23/24 FY 24/25 FY 25/26 FY 26/27 5Y CAGR 5Y contribution REV ww 339‘ => 573‘ CAGR 10,3%
ONSHORE 12 7 23 28 33 36 39 42 13,0% 19,4
15 43 59 67 73 78 83 90 8,9% 31,3 REV EMEA 257‘ => 406‘ CAGR 9,6%
18 67 71 77 83 91 101 110 9,2% 39,3
51 67 103 115 127 133 142 156 8,6% 52,8
DW EMEA 254‘ => 420‘ CAGR 17,5%
88 1 1 2 4 5 6 8 45,1% 6,7
ONSHORE Total 184 257 289 320 344 372 406 9,6% 149,5
OFFSHORE 12 12 22 27 30 36 41 45 15,4% 23,1
15 17 18 23 24 29 36 43 18,7% 24,7
18 14 18 20 21 24 27 33 12,3% 14,4 5y contribution - onshore only
51 13 23 26 31 33 36 37 10,1% 14,3 80.0
88 0 1 2 4 5 7 9 59,5% 7,7 70.0
OFFSHORE Total 57 83 98 111 128 147 167 15,1% 84,3 60.0
Grand Total 242 339 387 430 472 519 573 11,0% 233,8 50.0
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53
PSS SMD EMEA - BL DCDC OLD Waltraud
Strategy: focus Brands and support Go Wide
Vision FY 20/21 FY 25/26
50 5y contribution - application view
70.0
40.0
40 10.0
› PT
-20.0
30
20
10
› Support EMEA selected Brands & Vision25, need › BPA substantially increased compared to RB20, continue to
ChimeraXM scout for new customers
› Well balanced plan across top customers › Energy reduced due to migration to PL52
› Defend high market share in MOSFETS › DCO significantly increased Graphcore and Israel, reduced
Telecom DCDC PL12
› Distribution confirmed RB20, continue MS program
› SMPS, Auto unchanged compared to RB20
2020-
03-26
54
PSS SMD EMEA - BL DCDC
Waltraud
Strategy: focus Brands and support Go Wide
Vision FY 21/22 FY 26/27
70
5y contribution - application view
60 80.0
50 60.0
40.0
40 20.0
30 0.0
) rs n I g y
PA c om e tio /A l in PS rg
20 B le th bu er nd M e
( e O tri rv S En
ns I/T is Se lH
a
io
10 at r/A lD ria
lic rv
e a
at
e
p e i on
0 Ap S eg
M
PI L EI ed R
G
E N N
KI
A H O LG IH ER L T
A EL H N
A
R
E
N
A
N
S er
ED SS
O
YS
O ZA O SC ISC T ID E T R
IC R O R E A W w
N O C S E D IN N U C VA M U Po
LA
R IC D B N EI AP P H Q S IE H ry
ER H H N A S tte
SO SC N
G
AN G
R H
U
Ba
JU
› Support EMEA selected Brands & Vision25, need › BPA substantially increased compared to RB20, continue to
ChimeraXM scout for new customers
› Well balanced plan across top customers › Energy reduced due to migration to PL52
› Defend high market share in MOSFETS › DCO significantly increased Graphcore and Israel, reduced
Telecom DCDC PL12
› Distribution confirmed RB20, continue MS program
› SMPS, Auto unchanged compared to RB20
2020-
03-26
55
PSS SMD EMEA - PD (PL15/18/51) OLD Waltraud
Business plan (DW onshore/Rev on+offshore)
400
Demand Creation Rationals
SMD strategy
350 339
322 Upsides: Regional Distribution
302 • Dyson MOSFET market › Multisource program, trainings, MTC
275 › NG StrongIRFET push
300 25 share
261
20 18 • Faster entry in
238 Husqvarna Battery Powered Applications
+20%
250 17
19 242 • OptiMOS6&GaN › Vision25 Bosch, Stihl, Husqvarna
197 15 18 230 › Expand to new customers
16 30218 • SE chip embedding
200 11 29 202 › 100V GaN for motor control IRP
25 17 198
9 184
-10%
25 SMPS
150 33145 17 102
19 92
Risks: › Continue UPS and Sync Rec in SMPS
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PSS SMD EMEA - PD (PL15/18/51)
Waltraud
Business plan (DW onshore/Rev on+offshore)
500 491
Demand Creation Rationals
450 446 SMD strategy
Upsides: Regional Distribution
400 407 › Multisource program, trainings, MTC
• Dyson MOSFET market
376 share › NG StrongIRFET push
350 356 • Faster entry in
343 40
326 Husqvarna Battery Powered Applications
300 308 40 15 • OptiMOS6&GaN › Vision25 Bosch, Stihl, Husqvarna
+20%
22 303
12 283 17 • SE chip embedding › Expand to new customers
40
250 19
29 › 100V GaN for motor control IRP
8 259 16
15
221 40 233 16 27 39 SMPS
200 40 2
10 19 33 Risks: › Continue UPS and Sync Rec in SMPS
-10%
10
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PSS SMD EMEA - DCDC PL88 OLD Waltraud
„Follow the brands / Go-Deep“
5Y growth contribution [m€] - ww
Sum of Sum of Sum of Sum of Sum of Sum of
Sum of RB FY RB FY RB FY RB FY RB FY RB FY 8.0
PL88 FY 19/20 20/21 21/22 22/23 23/24 24/25 25/26 cagr 6.0
4.0
EMEA 0,8 1,1 1,4 1,7 2,8 4,0 6,9 43% 2.0
-
Off-Shore 0,3 0,5 0,7 2,4 4,9 6,9 8,8 77% ) n
PA D
C PS tio
(B C SM bu
Grand ns m
D tri
io o is
Total 1,0 1,6 2,0 4,1 7,7 10,9 15,6 57% at l ec lD
li c Te
a
p i on
Ap eg
ed R
er
w
Po
ry
12 Vision Rev FY20/21 Rev FY25/26 tte
6 Shasta
Keep time line for product release, support ramp-up
4 Enable FAE – align how to address 2nd level support in future
2 Class D Audio
Evaluate Merus in GN Jabra
Automotive qualification could offer more SAM in EMEA
0
BOSCH Ericsson Flextronics STIHL Nokia Pascal Husqvarna Zumtobel Delta Huawei Jabra
PT&eBike
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Technologies
PSS SMD EMEA - DCDC PL88
Waltraud
„Follow the brands / Go-Deep“
6 Shasta
Many customers Keep time line for product release, support ramp-up
4 missing Enable FAE – align how to address 2nd level support in future
2 Class D Audio
Evaluate Merus in GN Jabra
0 Automotive qualification could offer more SAM in EMEA
ERICSSON LG NOKIA BOSCH HUSQVARNA STIHL GN GROUP SCHNEIDER
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PSS SMD EMEA - Drivers (PL88) OLD Waltraud
Business plan (DW/Rev on+offshore)
30.0 Demand Creation Rationals
SMD strategy
Requirements
25.0
Upsides: › Shasta:
5.0
• Chimera: › Timely release of Shasta
• Add. customers in
› Project support for DI projects at
20.0
Flex, Ericsson and Nokia
2.3 consumer application
• Portfolio update cost vs. › Chimera:
4.5
performance › Redesign required
15.0 • Shasta: › Bosch requests add. safety
10%
5.2 2.1 DesignIn @ Flex › DW at Bosch expected for
FY21/22
• DesignIn @ Ericsson
10.0
-20%
1.3
› Huawei:
16.2
Risks: › Evaluation of MA12040 will restart
4.6
5.0 10.8 • Delay of final products › Tech support on demand
8.3 • Shasta (Flex)
› US ban requires licensing
2.7 • Chimera (Bosch)
DW Battery Powered Applications (BPA) DW Regional Distribution
DW Server / AI DW SMPS •Huawei demand creation obstacles
0.7
-
19/20
DW Telecom DCDC
20/21 21/22 22/23
Revenue EMEA
23/24 24/25 25/26
› Flexpower
Revenue WW
› Gate Driver opportunities in
addition to Shasta
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Technologies 62
PSS SMD EMEA - Drivers (PL88)
Waltraud
Business plan (DW/Rev on+offshore)
Demand Creation Rationals
35 SMD strategy
30 1
0 Requirements
1
Upsides: › Shasta:
25 • Chimera: › Timely release of Shasta
› Project support for DI projects at
1
0 • Add. customers in
Flex, Ericsson and Nokia
1 15 consumer application
20 19 • Portfolio update cost vs. › Chimera:
0 performance › Redesign required
2 11 16
15 • Shasta: › Bosch requests add. safety
10%
12 › DW at Bosch expected for
8 DesignIn @ Flex
10 • DesignIn @ Ericsson
FY21/22
0
1 1 9
0 8
-20%
3 2 13 6 › Huawei:
5 5 10 5
7 4 Risks: › Evaluation of MA12040 will restart
5 53
1 2 • Delay of final products › Tech support on demand
0 11 1 • Shasta (Flex)
› US ban requires licensing
DW FY DW FY DW FY DW FY DW FY • Chimera (Bosch)
20/21 21/22 22/23 23/24 24/25 •Huawei demand creation obstacles
› Flexpower
Battery Powered Applications (BPA) Telecom DCDC › Gate Driver opportunities in
SMPS Regional Distribution
addition to Shasta
Audio Server / AI
REV REV WW
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Technologies 63
PSS SMD EMEA - DCDC PL12 OLD Waltraud
Strategy: focus on selected growth accounts
REV ww 18‘ => 24‘ CAGR 6%
5Y Telecom
PL FY 19/20 FY 20/21 FY 21/22 FY 22/23 FY 23/24 FY 24/25 FY 25/26 CAGR contr. + ADAS REV onshore 6‘ => 7‘ CAGR 2%
ONSHORE 12 6,3 8,5 9,1 13,3 16,2 18,0 19,5 18,2% 11,1 DW onshore 23‘ => 11‘ CAGR -22%
OFFHORE 12 7,4 12,3 14,4 18,6 24,0 30,7 35,8 23,8% 23,5
Grand REV ww 3‘ => 31‘ CAGR 63%
Total 12 13,7 20,8 23,5 31,9 40,2 48,7 55,3 21,7% 34,6 Server / AI
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PSS SMD EMEA - PD (PL12) OLD Waltraud
Business plan (DW/Rev ww)
80 Demand Creation Rationals
SMD strategy
+20%
Server/AI:
70
› Focus on Israel and Graphcore
15 › AM Israel hiring ongoing
15
Upsides: › Rev/DW increased, first orders in
60
• ADAS VW, Huawei Trofane Habana, Annapurna
15 55
• ”Right Fit” Telecom portfolio
aditions-> increased share, Telecom
49
-20%
50 › Rev/DW plan substantially decreased
back on growth track
compared to RB20, -15-20’€ due to
portfolio gaps and missing roadmap
40 15 38
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PSS SMD EMEA – DCDC Contribution: OLD
ALEX
Headcount development according to Strategies
FY 21/22 Resource Requirements Planned
(wish list FY 21/22) start quarter
TM FAE › FAE BRE Nordic – cover Husqvarna, Electrolux Vacuum, Universal Robots, MIR, Atlas Copco DCDC Q3 FY21/22
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OLD
Table of contents
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Technologies
PSS SMD EMEA – RFS OLD ALEX
Overview – PL & Channel View
Sum of Sum of Sum of Sum of Sum of Sum of
Sum of FY RB FY RB FY RB FY RB FY RB FY RB FY Sum of REV ww 60‘ => 243‘ CAGR 32%
RFS 19/20 20/21 21/22 22/23 23/24 24/25 25/26 CAGR
EMEA 44,7 51,6 58,6 68,6 85,7 112,2 135,2 21,2% REV onshore 52‘ => 135‘ CAGR 21%
32 14,5 14,7 16,8 18,0 20,7 22,8 25,5 11,6%
38 2,6 6,2 9,0 9,0 12,4 18,1 23,8 30,9% DW onshore 96‘ => 185‘ CAGR 24%
55 27,6 30,7 32,7 41,6 52,6 71,2 85,9 22,8%
Off-Shore 7,9 8,6 18,0 29,0 59,5 89,0 107,9 65,7%
FC Update 20/21 PL55: 37‘ 5Y contribution – On-Shore only
32 - 0,0 0,0 0,3 0,7 1,3 0,7 89,6%
38 5,2 5,8 11,8 18,5 23,0 30,2 34,6 43,1% 80.0
55 2,6 2,9 6,1 10,2 35,8 57,5 72,6 91,1% 70.0
Total 52,6 60,3 76,5 97,6 145,1 201,1 243,0 32,2% 60.0
50.0
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Technologies
PSS SMD EMEA - RFS OLD ALEX
Customer & Application Strategy
140 30
5Y contribution ww
120 25 140.0
120.0
100 100.0
20
80.0
80
15 60.0
60 40.0
10 20.0
40 -
5G SiMic SSI Fusion 3DS C&IoT
20 5
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PSS SMD EMEA - PL32 OLD ALEX
Radar Business plan (DW/Rev) w/o Auto/Hirel
20 Demand Creation Rationals
SMD strategy
Collision avoidance
Go-Wide Selected Strategy
16 3DS / Radar
Upsides: › Base load R&S and module
• presence detection market customers Innosent, RFBeam
adoption › TOF tbd f. Electrolux, Go-Wide tbd
• Module makers, R&S, L&B L&B
12 • Vital sensing – elderly, sleep › IOT SSI fusion w. CO2 or presence
+50%
monitoring (Philips, „NEST“) detection, PIR replacement
-50%
• Presence detection use Appliances & Robotics
6 cases eg. L&B or robotics › Dyson, Bosch, Stihl, Electrolux (TOF)
› Collision avoidance to be defined with
4 4 Robotics customers
4
Request & Requirements
› Initial DW focus on Signify & Smart
1 1 Home, Building customers w. SSI
0 › Support emerging collision control w.
FY 19/20 FY 20/21 FY 21/22 FY 22/23 FY 23/24
3DS tech. eg. Bosch, Electrolux, Stihl
DW L&B DW Modul Partner DW Appliances › Support technical & commercial
. REV ww Radar › SCT SSI w. add. FAE, SAE(R)
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PSS SMD EMEA - PL32 NEW 06.04 ALEX
Radar Business plan (DW/Rev) w/o Auto/Hirel
Different Axis! Demand Creation Rationals
SMD strategy
Collision avoidance
25
Go-Wide Selected Strategy
22 3DS / Radar
Upsides: › Base load R&S and module
20 2 20 customers Innosent, RFBeam
• presence detection market
1 adoption › TOF tbd f. Electrolux, Go-Wide tbd
1
1 • Module makers, R&S, L&B L&B
16 • Vital sensing – elderly, sleep › IOT SSI fusion w. CO2 or presence
2
+50%
15 monitoring (Philips, „NEST“) detection, PIR replacement
115 6
-50%
• Presence detection use Appliances & Robotics
4 cases eg. L&B or robotics › Dyson, Bosch, Stihl, Electrolux (TOF)
0 › Collision avoidance to be defined with
2 12
5 Robotics customers
1 9
0 Request & Requirements
1 2 › Initial DW focus on Signify & Smart
1
0 6
Home, Building customers w. SSI
3 3
› Support emerging collision control w.
0 Different Applications 3DS tech. eg. Bosch, Electrolux, Stihl
FY 20/21 FY 21/22 FY 22/23 FY 23/24 FY 24/25 as LY as not possible to
› Support technical & commercial
3DS SSI Fusion SMPS associate it
Regional Distribution
› SCT SSI w. add. FAE, SAE(R)
Major Home Appliances REV
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PSS SMD EMEA - PL32 OLD Waltraud /Alex
Radar Business plan (DW/Rev – EMEA only) Automotive
60 Demand Creation Rationals
SMD strategy
Go-Wide Selected Strategy
50 24GHz Radar
› STO Trunk opener w. Aptiv, Conti
Upsides: › Shift to 77Ghz for Hella & Conti
• Conti DW weighted
40 • Further DW in Aptiv
60GHz
• Explore further customers
+10%
› In-cabin sensing w. Conti – next
eg. ZF, Ficosa, Huawei,
Joint Accounts milestone EApril2021
-10%
› in-cabin Aptiv(gesture), Huawei
• Conti in-cabine sensing
20
platform milestone Apr21
• EOL Hella faster Request & Requirements
› Win Conti vs. TI, Aptiv, Huawei
12 13 › Support technical & commercial
10
10 10 11 › add. FAE HC for Radar in ATV and
8 10
align x-div & JA support
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PSS SMD EMEA - PL32 NEW 06.04 Waltraud /Alex
Radar Business plan (DW/Rev – EMEA only) Automotive
Demand Creation Rationals
SMD strategy
Go-Wide Selected Strategy
60 24GHz Radar
› STO Trunk opener w. Aptiv, Conti
Upsides: › Shift to 77Ghz for Hella & Conti
50 • Conti DW weighted
• Further DW in Aptiv
60GHz
• Explore further customers
+10%
40 › In-cabin sensing w. Conti – next
eg. ZF, Ficosa, Huawei,
Brose milestone EApril2021
Joint Accounts
Valeo
-10%
› in-cabin Aptiv(gesture), Huawei
20 40 • Conti in-cabine sensing
37 platform milestone Apr21
16
30 30 Request & Requirements
16 • EOL Hella faster
13 › Win Conti vs. TI, Aptiv, Huawei
10 12
10 › Support technical & commercial
5 6
› add. FAE HC for Radar in ATV and
0 align x-div & JA support
FY FY FY FY FY
20/21 21/22 22/23 23/24 24/25
Revenue split EMEA ~10%,
50%Americas, GC 40%
DW 60Ghz REV
Automotive radar ww revenue Ww DF ~40m€
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78
PSS SMD EMEA - PL38 OLD Alex
Business plan (DW/Rev ww) incl. legacy (gray)
80
Upsides: Demand Creation Rationals
• Hearing aids beyond Sonion SMD strategy
• Further sockets in GN Jabra Go-Wide Strategy
70
3 • Scout further applications,
+50%
customers SiMic
7 •
60 › Mainly Hearing aids, TWS,
58 Risks: Conference / Smart Speakers
• Sonion hearing aid success › Good traction in GN, Sonion
50 • GN Jabra commercial › Hearing aid customers assumed as
-50%
48 • Microoled C11 T7 delay, upsides if Sonion does not apply
3 29
2 customer success
40 4 5 • Fast ramp-down of legacy in
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NEW 06.04
PSS SMD EMEA - PL38
Alex
Business plan (DW/Rev ww) incl. legacy (gray)
Upsides: Demand Creation Rationals
80
0 • Hearing aids beyond Sonion SMD strategy
4
2 • Further sockets in GN Jabra Go-Wide Strategy
70 • Scout further applications,
+50%
customers SiMic
• › Mainly Hearing aids, TWS,
60 0
2
1 Risks: Conference / Smart Speakers
58
• Sonion hearing aid success › Good traction in GN, Sonion
42 • GN Jabra commercial › Hearing aid customers assumed as
50
-50%
0 • Microoled C11 T7 delay, upsides if Sonion does not apply
1
0 47
customer success
0
1
0 0 31 • Fast ramp-down of legacy in
40 13 1
0
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81
PSS SMD EMEA – PL38 OLD ALEX
Build on SiMic, explore SSI Fusion
Sum of RB Sum of RB Sum of RB Sum of RB Sum of RB Sum of RB
PL38 FY 20/21 FY 21/22 FY 22/23 FY 23/24 FY 24/25 FY 25/26 cagr 5Y contribution - ww
EMEA 6,2 9,0 9,0 12,4 18,1 23,8 31% 30.0
Off-shore 5,8 11,8 18,5 23,0 30,2 34,6 43% 25.0
20.0 Nicht
Grand Total 12,0 20,8 27,5 35,4 48,3 58,3 37%
15.0
10.0
5.0
-
SiMic SSI Fusion ASIC opto other
-5.0
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NEW 06.04
PSS SMD EMEA – PL38
ALEX
Build on SiMic, explore SSI Fusion
Chart Title
+31
• Higher shares TX GaN +31M€
5G RF Business Plan PSS EMEA North
• Main plan: 30% RF GaN share Key Enablers:
140 targeted for both accts. (See Top BL Requirements):
-Upside is increase on top of 30% SOT
131
• 15% share packaged GaN Tx
• PL: Project Execution to secure business
120 ERI +20M€
entry
• 15% share of packaged Tx
• GaN Si & Module development
100 Module NOK +11M€
100 101 project execution on time for
-74
customer projects, Tx& Rx
Risks :
• RF GaN tech competitveness -46M€
80 • PL/Sales: Scaling to grant capturing of
• RF performance and/or cost targeted SOT – enable business growth
63 60 deviation from target -> share according to plan and opportunity
DW WW DW EMEA Revenue
Note:
› Plan regards PL55 in Ericsson and Nokia
› Apart from Telecom, PL55 reneue plan for other
accounts are minor, less than 1M€ in total and is thus
not incliuded
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85
NEW 06.04
PSS SMD EMEA – PL55
Mikael
RF/5G Business plan (DW/REV)
180 Upsides : Comments
+31
• Higher shares TX GaN +31M€
160 161
136 • Main plan: 30% RF GaN share Key Enablers:
140 targeted for both accts. (See Top BL Requirements):
-Upside is increase on top of 30% SOT
• 15% share packaged GaN Tx
108 • PL: Project Execution to secure business
120 ERI +20M€
entry
• 15% share of packaged Tx
• GaN Si & Module development
110 Module NOK +11M€
100 project execution on time for
-74
customer projects, Tx& Rx
Risks :
72 84
80 • RF GaN tech competitveness -46M€
• PL/Sales: Scaling to grant capturing of
79 75 • RF performance and/or cost targeted SOT – enable business growth
deviation from target -> share according to plan and opportunity
60 59
DW EMEA DW WW
REV EMEA REV WW
Note:
› Plan regards PL55 in Ericsson and Nokia
› Apart from Telecom, PL55 reneue plan for other
accounts are minor, less than 1M€ in total and is thus
not incliuded
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86
PSS SMD EMEA – RFS contribution OLD ALEX
Headcount development according to Strategies
FY 21/22 Resource Requirements Planned
(wish list FY 21/22) start quarter
TM FAE › FAE SSI – prio O.S. from lease to permanent RFS Q4 FY20/21
› GAM – NRD (SWE) ERI RF (Pillar2) to support transition H.O. – pull-in replacement HC RFS Q1 FY21/22
Sales – › GAM – NRD (SWE) Husqvarna (Pillar3) to support Vision25 for BPA DCDC,RFS Q1 FY21/22
G/AM, IS › rKAM – CEN (MUC) Huawei EMEA to ext. bandwidth for several locations and PLs IFX All BLs IFX Q3 FY21/22
SCT SSI SCT SSI supported by AMG(R), FAE – requires more insight and strategic alignment as well as readiness for G2M - tbd
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RFS Sensor Systems OLD ALEX
Local SCT Sensor Systems in EMEA
1 Existing, Planned in FRFC / BB, approved HC, Open HC
Spokesperson: tbd
Role Functional Main tasks/
# Name
(G) Or (R)
Location Status1
Reporting Special Focus
1 NN SAE (G) MUC Ready for hire BL IoT Building System Radar and CO2
2 NN SAE (G) MUC Ready for hire BL Radar buildings, MCU/connectivity
3 E. Voskamp AMG (R) MUC Existing SMD
4 R. Kruschwitz FAE MUC Existing SMD
Targets: Smart home and smart buildings Radar/CO2 (Schneider, Legrand, Siemens, Somfy, Ikea…)
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90
TL Planning by Segment OLD ALEX
Grow technical competence level – support SCT structure
Summary DCO Summary BRE
Headcount development by GG/TL Headcount development by GG/TL
No. DCO segment (MUC focus) No. BRE Segment (Vi focus)
7 - Motor control compe-
- segment requires 7
6 tence requires hiring of
technical compe-tence 6 TL15 expert
on a high level 5
5
4
4 - GG14 manager
- potential candidate for 3 candidate exists
TL 14 exists 3
2
2 - support SCT by
- new hires planned to 1 developing whole team
1
support business to more technical
0
growth 0 9 10 11 12 13 14 15 16 expertise
9 10 11 12 13 14 15 16
GG/TL GG/TL
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PSS EMEA SMD TM Organization OLD ALEX
Grow 1st & esp. 2nd level support (incl.SCT)
Datacenter & Computing Telecom, SMPS & Charging BPA, Robotics & Energy Sensors Systems & IOT
Timeline RF5G
L. Jakobsen M. Hallenberger S. Stoegner Act. G. Bayard
C. Höfling FAE IL, Comp A. Hofmann FAE EAST D. Shrimpton FAE DYS, UK R. Kruschwitz FAE SSI N. Thulin RF FAE ERI
HC request C. Berger FAE NOK, Telecom R. Langenberg FAE S. Sutter FAE Stihl,Bosch,Ger K. Okan FAE SSI J. Kolehmainen RF FAE NOK
DES,Pana,DACH A. Mavronas FAE Zapi, IT, DACH
R. Moller FAE Eltek, ERI, Nordic N. Ivic SAE SCT BPA HW
FY 20/21 G. Simonet FAE STE, SW
M. Thomas FAE DACH
D. Zipprick FAE DACH,OSR,ZT,TCI
+1 V. Appanabhotla FAE USB
N.N. FAE DACH
FY21/22
+6
N.N. SAE(R) Telecom DCDC N.N. PAE(R) Isolator N.N. SAE(R) SCT SCT BPA N.N. SCT SSI SAE(R) N.N. RF FAE
HC request N.N. PAE(R) ADAS support N.N. PAE(R) SCT Mat.Handl. S. Huber (dual student) SAE(R)
R. Pichler (dual student) FAE(R)
until FY24/25
+9
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