Buying and Selling

of Products Based
on Needs and
Demands

Start!
Complete the hierarchy of needs
 Human Needs, Wants, and Demands for
Buying Products
Human needs, wants, and demands are basic principles in operating the field of
marketing. Marketing involves all communicational activities between the seller
and the buyer that aims to induce behavioral change.
Let us first define simple words:
 Needs are the necessity of people such as food, clothing, and shelter. People
cannot survive without them.
 Wants are goods or services that people desire or wish to have. Wants are
not obligatory part of life.
 Demands are a step ahead of wants. It is the amount of interest to a given
product that consumers are willing to buy at a given price, at a given period.
Abraham Maslow is a well- known
American psychologist.
• He proposed the different levels of needs of human
beings. The basic needs of human are food, clothing, and
shelter.
• He called them basic because it pertains to survival,
biological, and physiological needs of people—things
needed in order to live. Once the need of a person is
satisfied he/ she moves to the next level.
The knowledge of the needs of people helps entrepreneurs market their
products and services.
Here is a brief description of Maslow’s hierarchy of needs.
1. Physiological needs or basic are things needed to survive such as food,
water, air, sleep, clothing, and shelter.
2. Security needs or safety needs are also important for survival but not as
demanding as basic needs. Examples of these needs are employment,
healthcare, and safe home.
3. Social needs include the need for belonging, love, affection,
friendship, attachments, and families.
4. Esteem needs include personal worth, social recognition,
and accomplishments.
5. Self- actualization or self- fulfillment needs are personal
awareness and have less concern with the opinions of
others.
This Photo by Unknown Author is licensed under CC BY-ND
 Selling of Products Based on Needs and
Demands in the School and the
Community
Sellers could offer product in the school and the community based on
existing needs and demands. Examples include the following:
1. Bottled water is one of the most in- demand products in school and
community that can provide a solution to a need.
2. Used clothing commonly known as ukay- ukay business offers imported
products and sometimes overruns sold at a lower price.
3. Street food such as fishballs, siomai, and assorted kakanin can be sold
the whole day and are offered at a lower price.
4. Baked products such as pandesal, ensaymada, bread loaf, cakes, and
other pastries are equally salable.
5. Assorted fruits such as banana, green mangoes, with bagoong,
sliced pineaaple, and sliced watermelon are appealing as well.
6. Different flavors of ice cream on a cart placed on a cone, cup, or
bread are salable to children and adults alike.
7. Beauty products made of organic and natural ingredients are
popular nowadays too.
 Seatwork # 2
A. Write on the line the letter of the correct answer for each statement.
_____1. These are goods or services that people desire or wish to have.
a. Needs
b. Demands
c. Wants
d. Social needs
_____2. These are the things needed to survive such as food, water, and
shelter.
a. Social needs
b. Security needs
c. Esteem needs
d. Physiological needs
_____3. The amount of interest to a given product that consumers are
willing to buy at a given period.
a. Needs
b. Demands
c. Wants
d. Esteem
_____4. This is the need for people awareness and has less concern with
the opinion of others.
a. Esteem needs
b. Self- actualization
c. Physiological needs
d. Security needs
_____5. This involves all communicational activities between the seller and
the buyer that aims to induce behavioral change.
a. Marketing
b. Hierarchy of needs
c. Self- actualization
d. Demands

B. Give five (5) products or services that are the current needs or demands
in your school or community.
C. Complete the hierarchy of needs below.
Worksheet 1.2
 Fill in the table with your top three goals or
dreams in life explaining your reasons and how
you will be able to achieve them.
Life Goals Reasons Ways to Achieve It
     
   
 
     
   
 
     
   
 
     
 
 
 Criteria

a. Content and presentation- 20%

b. Creativity and uniqueness- 10%
c. Confident delivery of idea-20%
Total: 50%