KEY MARKET

AUDIENCE
DEMOGRAPHICS
UK TELEVISION
Total UK TV BBC Snooker Viewers ITV Snooker Viewers British Eurosport
Snooker
Viewers
45% 39% 29% 28%
55% 61%
71% 72%

57% 52%

17% 12% 16% 12%

9% 7% 10% 8%

16-34 35-44 45-54 55-64 65+ 16-34 35-44 45-54 55-64 65+
40%
35%
24% 26% 27% 27%

10% 11%

AB C1 C2 DE AB C1 C2 DE

Provided by Kantor Sport

U K TOURNAMENT AU D I E N C E
Snooker Professions
Tournament
Attendees
Att e n d ee s to Wo r l d S n o o ke r
e vent s are co n s i d e ra b l y
Male youn ger a n d more mal e than
Female s n o o ke r television a u d i en c e s .
Att e n d e e s c o m e f ro m a w i d e
professional b a c k g r o u n d s wi t h a
s igni fi ca nt n u m b e r c o m i n g
f ro m m a n a g e m e n t positi ons.

Provided through internet

ticket sales information
PA N E U R O P E A N V I E W E R S
Total Eurosport Viewers Eurosport Snooker Viewers
• S n o o ke r viewers o n E u ro s p o rt a re
slightly m o r e m a l e t h a n t h e total
E u ro s p o rt viewers wi t h 70.3%
male audience
Male
Male • T h e a g e of s n o o ke r viewers o n
Female
Female E u ro s p o rt t e n d s to b e older b u t is
in line wi t h E u ro s p o rt viewers in
general.

• S n o o ke r viewers o n Eu ro s p o rt are
slightly m o r e affl uent wi t h 10% of
s n o o ke r viewers h o l d u p p e r
m a n a g e m e n t positi on s a n d 35%
h o l d at least m a n a g e r i a l positi o ns

Provided by Eurosport S.A.

CHINESE TELEVISION VIEWERS
Total CCTV CCT V Snooker Viewers • C h i n e s e s n o o ke r viewers are
UK Events p re d o m i n a n t l y m a l e

• S n o o ke r a p p e a l s to all a g e s wi t h
a sl ig ht s ke w to wa rd s t h e older
Male p o p u l ati o n b u t m u c h yo u n g e r in
Female Female Male c o m p a r i s o n to t h e U K a u d i en c e s .

• S n o o ke r viewers a re co n s i d e ra b l y
m o r e e d u c a t e d wi t h 4 5 % h a v i n g at
least a h i g h - s c h o o l e d u c a ti o n
c o m p a r e d to 27% of total C C T V
viewing.

• S n o o ke r viewers are co n s i d e ra b l y
m o r e affl uent wi t h 36% h a v i n g
g reate r t h a n 5 0 0 0 R M B m o n t h l y
salary.

Information provided by CCTV

C H I N E S E S O C I A L M E D I A FA N S
We-Chat Baidu Toutia
9.47% o
Female
Female Female 11%
34%

90.4% 67%
89%
44.56%
Male 34% Male Male
27% 32.50%
23.94% 27.79%
18% 20% 21.83%
17.06%
14.48%
6.20% 6.90%
1.34% 2% 3.38%
0% 0% 0.30%
>18 18-25 26-35 36-45 46-60 >60 >18 18-25 26-35 36-45 46-55 55-64 >65 >18 18-23 24-30 31-40 41-50 50+

58.80%

24.10%
17.10%

Highschool or University Masters or

below Above
C H I N E S E S N O O K E R FA N S
Of t h o se w h o a n s w e re d positi vely to t h e questi on“
D o yo u co n s i d e r yourself a fa n of snooker? ”

66%
S n o o ke r fa ns in China:
• t e n d to c o m e f ro m politi cal a n d
b u s i n e s s circles, carry si gn i fi cant social
statu s a n d i nfl u en c e others.
• are m o r e e d u c a t e d a n d enj oy a h i g h
s ta n d a rd of living a n d quality of life.
• aspire to a n e l e ga n t a n d exquisite life
• are b r a n d c o n s c i o u s a n d u n d e r s t a n d
t h e va lu e of b r a n d s

Provided by My147.com and i-Billiards Magazine

FOR FURTHER INFORMATION
PLEASE CONTACT:
RYAN SUMMERS
ryan.summers@rs-elite.com