Writing a Public Service

Announcement
For Radio
- Writing To Be Heard -
By Jean Antiporta
 PUBLIC It is a message
SERVICE in the public interest.
ANNOUNCEMENT
 The objective is to raise
PUBLIC public awareness and
SERVICE change attitudes and
ANNOUNCEMENT behavior towards a social
issue.
 PUBLIC It is an announcement
SERVICE providing advice on an issue
ANNOUNCEMENT of importance.
BREAK PSA on Road Safety
Time
When to Use Make use of the PSA to raise
a PSA awareness of a social issue.
 PSA’s can also be used when
When to Use
you want to influence
a PSA
people’s behavior.
 PSA
Version: Elevator
BREAK
Time MESSAGE:
Let’s wait for our turn to
keep things in order.
When to Use Or when you have a specific
a PSA announcement to make.
 REMEMBER:
A good PSA will be really
effective in encouraging the
When to Use audience to do something,
a PSA even if it is just calling a
phone number for more
information.
WRITING A
PSA 1. Know your audience.
FOR RADIO
 PSA on Dengue Awareness

BREAK
Time Produced by the KBP in 2018
WRITING A
PSA 2. Keep it simple.
FOR RADIO
WRITING A
PSA 3. Check your facts.
FOR RADIO
WRITING A
PSA 4. Read aloud as you write.
FOR RADIO
WRITING A
PSA 5. Speak to your audience.
FOR RADIO
 6. Identify a “hook”.
WRITING A A hook is something you use to
PSA grab the listener’s or a viewer’s
FOR RADIO attention so that they don’t
switch to another station when
the commercial break comes up.
 PSA
Version: Catcalling
BREAK
Time MESSAGE:
Catcalling is a form of
sexual harassment.
 MESSAGE:

SAMPLE What to do if
SCRIPT
your appliances are wet
after a disaster.
 ORIGINAL SCRIPT:
SAMPLE
By the U.S. Department of Health and
SCRIPT Human Services
Note: This PSA was intended to be read live or Announce-On-
Board (AOB).

This is an important message from the U.S. Department of

Health and Human Services. Home fires are a threat after a
natural disaster. Fire trucks may have trouble getting to your
home. If your home was flooded, look for signs that your
appliances have gotten wet and throw them away to protect
them from shock or fire. Have a professional evaluate your
home and replace all gas control valves, circuit breakers, and
fuses that have gotten wet during a flood. To learn more, call
CDC at 800-CDC-INFO.
MAN (SHOUTING) Fire! Fire!
WOMAN Oh my God, there’s a fire!
CHILD (CRYING)
SFX SIRENS OF FIRETRUCKS UP AND UNDER
VOICE-OVER Home fires are a threat after a natural disaster like typhoons.
Fire trucks may have trouble getting to your home.
MUSIC UP AND UNDER
VOICE-OVER If your home was flooded, look for signs that your appliances
have gotten wet and throw them away to protect them from
shock or fire.
MUSIC UP AND UNDER
VOICE-OVER Have a professional evaluate your home and replace all gas
control valves, circuit breakers, and fuses that have gotten wet
during a flood.
VOICE-OVER To learn more, call CDC at 800-CDC-INFO.
MUSIC UP AND OUT
TAG RIDER This is an important message from the U.S. Department of Health and
Human Services.
 LET’S
LISTEN 1. Exorcist
TO SOME
MORE
SAMPLES
 LET’S
LISTEN 2. Waiting
TO SOME
MORE
SAMPLES
Thank Are You Ready
You ! To Write Now?