“The acme of a true warrior is

winning a war without losing a single

shot…”

-Sun Tzu-

“The best CMO tool is a

disciplined soldier”
 My aims?
• Understand CMO categories, principles,
imperatives and its roles in the different
levels in warfare
• Differentiate the pillars of CMO
• Discuss the different CMO pillar and its
program components
 Definition of CMO
• Activities undertaken independent of, or in
coordination with civilian entities
• to gain popular support, to strengthen the
will of the soldiers to fight, and to
weaken the will of the enemy to resist
• in support to the accomplishment of
military mission
• Public Affairs targets the information
needs of the public and international
audiences.
• Civil Affairs targets the public to gain
its support.
• Psychological Operations targets
mainly the enemy, either directly or
indirectly, through key communicators
• OBJECTIVE
– Direct every CMO towards a clearly
defined, decisive and attainable objective.
• UNITY OF EFFORT
– Seek unity of effort toward every objective.
• SECURITY
– Never permit hostile factions to acquire an
unexpected advantage.
• SIMPLICITY
– Prepare clear, uncomplicated plans and
concise orders to ensure thorough
understanding.
• RESTRAINT
– Apply appropriate military capability
prudently.
• POPULATION SUPPORT
– Seek popular support to have an
advantage in winning military campaigns.
• Ensure unity and • Interface CMO efforts
direction of effort with LGUs, LGAs,
• Plan properly, NGOs and other POs
anticipate events and • Use CMO as an
requirements of CMO enabler, catalyzer,
activities unifier and force
• Provide protection multiplier
and security • Exercise discipline
measures and respect for
• Maximize media human rights
utilization • Use real-time
intelligence
 

STRATEGIC OPERATIONAL TACTICAL

NATIONAL UNIFIED COMMAND/ BDE, BN,
AFP-WIDE DIVISION-WIDE COY, PLTN

Provide CMO policies Support and “CMO activities on

and directions; maneuver CMO the ground” to win
support national personnel and battles and
developmental resources to win engagements
objectives campaigns
 ENEMY

N
IO
AT

AC
PsyOps
IC

TI
UN

ON
M

CMO
M

Public Civil
CO

Affairs Affairs

PUBLIC/ RELATIONSHIP CIVIL

COMMUNITY AUTHORITIES
– planned activities undertaken
independently or in coordination with
civilian entities
– to gain popular support and weaken the
will of the enemy to fight

CMO
Three pillars of CMO

PsyOps

CMO
Public Civil
Affairs Affairs
 ENEMY

Tips: Target Audiences

PsyOps

CMO
Public Civil
Affairs Affairs

PUBLIC/ CIVIL
COMMUNITY AUTHORITIES
 ENEMY
Sides: Types of
work to be done

ON
TI

AC
PsyOps
A
IC

TI
UN

ON
M

CMO
M

Public Civil
CO

Affairs Affairs

PUBLIC/ RELATIONSHIP CIVIL

COMMUNITY AUTHORITIES
 ENEMY
Pillars & its Program
Components

ON
– to influence the beliefs, emotions,

ds

De
or

ed
attitudes, opinions & behavior of TA

TI
W

AC
PsyOps
– to redirect unfavorable attitudes and
A
IC

TI
behavior into favorable
Counter Propaganda
UN

O
– to transform neutral or passive attitude

N
and behavior to become favorable
M

CMO
M
CO

PUBLIC/ RELATIONSHIP CIVIL

COMMUNITY AUTHORITIES
 ENEMY
Pillars & its Program
Components

ON
ds

De
or

ed
– information-related activities directed to the

TI
W

AC
PsyOps
A
external public to ensure a clear, accurate, &
IC

TI
timely disseminationCounter
of information
Propaganda
N

O
– to establish & maintain constructive
U

N
relations w/ communities
M

CMO

Ci
o

vi
nf
M

– to gain the peoples’ trust, support &

cA
Civil
I

Public
CO
ic

ct
confidence
bl

Affairs Affairs

io
Pu

n
Community Relation Civil Relation

PUBLIC/ RELATIONSHIP CIVIL

COMMUNITY AUTHORITIES
 ENEMY

ds

De
N
or

ed
IO
W

AC
AT PsyOps

TI Ci
Counter Propaganda
M

ON vic A
OR

CMO
o
F
nf
IN

Civil
I

Public
ic

ct
bl

Affairs Affairs

io
Pu

n
Community Relation Civil Relation

PUBLIC/ RELATION CIVIL

COMMUNITY AUTHORITIES
• Public Information
– conducts information activities directed
to the public to ensure a clear, accurate,
and timely dissemination of information
• Community Relations
– establishes and maintains working
relationship between the military and the
communities through active participation
in community affairs.
• CIVIL AFFAIRS
– a CMO pillar promotes public trust in
order to gain popular support.
– win the hearts and minds of the people;
– gain their willing cooperation, support
and confidence;
– induce their active participation in the
attainment of military objectives and
national goals.
 ENEMY

ds

De
N
or

ed
IO
W

AC
AT PsyOps

TI Ci
Counter Propaganda
M

ON vic A
OR

CMO
o
F
nf
IN

Civil
I

Public
ic

ct
bl

Affairs Affairs

io
Pu

n
Community Relation Civil Relation

PUBLIC/ RELATION CIVIL

COMMUNITY AUTHORITIES
• Civil Relations (CIVREL)
– promotes cooperation and collaboration
between the military and civilians in order
to gain popular support.
• Civic Action (CIVAC)
– conducts military initiated activities with
developmental and sociological purposes
in order to gain popular support.
• PSYCHOLOGICAL OPERATIONS
– a CMO pillar conducted to influence the
beliefs, emotions, attitudes, opinions
and ultimately the behavior of target
audiences (enemy and its mass base
and supporters)
– to redirect unfavorable attitudes and
behavior into favorable,
– to transform neutral or passive attitude
and behavior to become favorable
• Involves the dissemination of any information, concept
or idea through the various media to influence the
attitude & behavior of the target audience.
• Involves the production of any information, concept or
idea disseminated through the various media to
influence the attitude & behavior of the target audience
• Its medium of dissemination may either be face to
face, printed, audio, audio-visual, objects or
merchandises, & through information technology (IT).
• Words PsyOps can also be called as “communication
products.” The Words PsyOps Worksheet is used in
making Words PsyOps products.
 ENEMY

ds

De
N
or

ed
IO
W

AC
AT PsyOps

TI Ci
Counter Propaganda
M

ON vic A
OR

CMO
o
F
nf
IN

Civil
I

Public
ic

ct
bl

Affairs Affairs

io
Pu

n
Community Relation Civil Relation

PUBLIC/ RELATION CIVIL

COMMUNITY AUTHORITIES
• WORDS PsyOps
– dissemination of any information, concept
or idea through the various media
• DEEDS PsyOps
– combat and non-combat activities,
outside of pure communication activities
• Counter Propaganda
– conduct of activities in response to
enemy propaganda.
• Words PsyOps
• Deeds PsyOps
• Counter Propaganda
 ENEMY

ds

De
N
or

ed
IO
W

AC
AT PsyOps

TI Ci
Counter Propaganda
M

ON vic A
OR

CMO
o
F
nf
IN

Civil
I

Public
ic

ct
bl

Affairs Affairs

io
Pu

n
Community Relation Civil Relation

PUBLIC/ RELATION CIVIL

COMMUNITY AUTHORITIES
• Production and distribution of printed materials such
as leaflets, brochures, comics, posters, books,
streamers, and billboards;
• Production and presentation of audio, visual and
audio-visual products such as documentaries, TV,
radio plugs, conduct of radio programs, and puppet
show.
• Involves the conduct of combat and non-combat
activities, outside of pure communication
activities, to influence the attitude & behavior of
the target audience.
• Deeds PsyOps can also be called as “actions.”
The Deeds PsyOps Worksheet is used in
planning Deeds PsyOps activities.
• Combat and non-combat activities outside of pure
communication activities - conducted to influence the
attitude and behavior of the target audience and
normally involve the participation of the target
audience and the soldiers in some event or action.
• In conducting Deeds PsyOps, Words PsyOps is
normally used to complement its objectives
• Examples of Deeds PsyOps are combat operations,
guerilla theater operation, deception operations,
conduct of checkpoints, and other CMO oriented
activities such as livelihood projects, sports festival,
medical/dental civic actions, and ALPS which are used
to initiate the required influencing objectives.
• Involves the conduct of activities in response to
enemy propaganda.
• It is aimed at neutralizing the harmful effects of the
enemy’s propaganda efforts and redirects the
target audience to favor friendly objectives.
• Counter Propaganda themes capitalize on the
weaknesses and inconsistencies of the enemy’s
propaganda. It may employ both Words PsyOps
(communication products) and Deeds Psyops
(actions).
• Preventive Actions -- awareness programs that
inform and expose friendly troops and populations
to the nature of enemy propaganda. The purpose
is to help them understand their vulnerability to
propaganda by informing them of enemy
propaganda themes that may be employed against
them.
• Counter-actions -- measures used to reduce or
neutralize the effects of opponent propaganda.
Counter-action techniques include direct refutation,
diversion, silence, restrictive measures, imitative
deception, conditioning, forestalling, &
minimization.
• We defined CMO
• We tried to understand
CMO categories,
principles, imperatives and
its roles in the different
levels in warfare
• We discussed the different
CMO pillar and its program
components
“Knowledge is power.
Information is liberating.
Education is the premise of
progress, in every society, in
every family.”